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Building a Killer Email List From Scratch

GetResponse www.getresponse.com Building a Killer Email List From Scratch Why Build It? Social media may generate marketing buzz, but email is more relevant than ever. Why? More and more users 2.8 There are three times more email user accounts billion than Facebook and Twitter combined. 2.4 billion 280 million users 240 million users USA GLOBAL USA GLOBAL 2014 2017 More Personal Email is better for one-on-one conversations than social media forums. How personal do you want to get on someone's Facebook page? More Serious Grown-ups discuss business and build their relationships in emails. Attention Grabbing Messages sit in the inbox, ready to be seen again, with fewer distractions than social media. Transactional Customers expect to get business offers in their email, including regular contact. Targeted Segmented email lists get the right messages to the right people. Inexpensive Email is relatively cheap on a per-contact basis, especially as social media is monetizing more. Getting Started Emails are part of your customer relations' strategy. The people on your email list should be those who care about your organization and its products or services. Or those who might. Don't buy email lists. Unless the vendor is highly reputable, a purchased email list is worse than a waste of time. You could end up having your company blackhole-listed as a spammer. Start with current clients, business partners and supporters. Likely. you already have them in your contacts. Many email management services (EMS) have tools to let you easily move them from your contacts and email history intoa list. Leverage membership lists Many chambers of commerce and professional organizations provide email lists as a membership benefit. This is great for B2B marketing, but only when used intelligently. Getting Bigger Expanding your email list is more a matter of effort and creativity than spending a lot of money. Ask Online Signup form Link to signup form Other Website Email footers Ecommerce checkouts Facebook Forum postings Share buttons in emails Linkedin Comments Twitter Memes Tumblr Infographics Blogs Videos Ask Offline Request on event sign-in sheets. Collect business cards. Add a QR code for signup on printed materials. Use an SMS signup service. Ask in person. Ask when taking orders. Ask when taking payments. Ask for email referrals. Sweeten the Ask Offer Free Stuff Run a Contest Webinars How-To Videos Reports Blog Access eBooks Special Deals White Papers 10% Keeping It Going Like relationship and plants, email lists require a little TLC. Provide good content. Clean your list. Whatever you email - special deals, newsletters, company updates, etc. - Email addresses change often. Take out invalid email addresses as soon as you get an "undeliverable" message. Make list hygiene tactics your routine. make sure your content is relevant, professionally written and formatted. Keep your list private. Make opt-out easy. BCC your recipients instead of pasting Include a simple to find and use addresses in the TO field. It's impolite "unsubscribe" link in the email Don't to expose recipients' email addresses to everyone. It's also against the law. the Data Protection Act 1998 (DPA). waste your time with people who aren't interested. Don't waste their time either. They might re-subscribe later, but if you spam them, you'll lose customers And email management service (EMS) makes this easy. forever. Never share or sell your list. Only use your list for the purpose stated when people signed up. Even if you want to offer them another product or service - from you or a third-party -the offer should be polite and from you. GetResponse www.getresponse.com Resources http://katefalkner.com/build-email-list-from-scratch http://www.imediaconnection.com/content/23185asp http://www.wpbeginner.com/beginners-guide/why-you-should-start-building-your-email-list-right-away/ http://blogkissmetrics.com/email-crushes-social-media/ http://www.mobilemarketingwatchcom/why-email-marketing-still-matters-in-2014-38469/ %24

Building a Killer Email List From Scratch

shared by hypernet563 on Jun 01
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Find out why email is still the best business communication, how to build a killer email list & finally how to cultivate those emails.

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