The 7 Styles of Website Writing

7LES THE STYLES OF WEBSITE WRITING 1. CALL TO ACTION CTA) * 3-5 WORDS * CONVEY VALUE * CREATE URGENCY * BE DIRECT 2. SLOGANS * 5-8 WORDS * SIMPLICITY * HONEST USP * UNIQUE 3. PAGE TITLES * 10-15 WORDS * ACURATE/CONCISE DESCRIPTION * IMPACT ENCOURAGES CLICK-THROUGH *NATURAL KEYWORD PHRASES 4. BLOG * 300-80O WORDS * USEFUL AND INTERESTING * SINGLE TOPIC *CONVERSATIONAL 5. PAGE INTRODUCTIONS * S0-100 WORDS * REASON TO READ MORE * CREATING INTEREST IN TOPIC * DISPLAYED IN SEARCH RESULTS 6. ARTICLE * 800 - 1200 WORDS * INTRODUCTION, SPECIFIC POINTS LEADING TO A CONCLUSION * RESEARCHED, RELEVANT, RESOURCE * UNIQUE APPROACH TO TOPIC 7. EMAIL CAMPAIGN * S0 - 75 WORDS * VERY SHORT, BUT INTERESTING * EXCELLENT SUBJECT LINE *ITS A TEASER, A CALL TO ACTION TO VISIT WEBSITE People are more likely to open emails on their mobile devices at 60% open rate while desktop at 40%.- http://pages.exacttarget.com/sff Performable found that by changing the color of a button red they saw 21% increase in conversions.- http://blog.hubspot.com/blog/tabid/6307/bid/2056 6/The-Button-Color-A-B-Test-Red-Beats-Green.aspx In fairness to news editors, we do know how much time readers spend on an article: We know that less than 60 percent will read more than half of an article, and a significant slice won't read anything at all. - http://techcrunch.com/2013/09/14/twitter-co- founder-evan-williams-lays-out-his-vision-for- medium/ WĘC1 SOLUTIONS www.ec1solutions.co.uk