10 Easy Ways to Improve Your Email Open Rates

PUSHING THE e-Envelope INTEGRATING EMAIL INTO YOUR MULTI-CHANNEL MARKETING PLAN OH! ...And getting your emails OPENED How Effective is Email Marketing? Consumers who receive email marketing spend 83* more when shopping ROI = $44.25 for every dollar spent Their orders are 44 larger They order 28* more often 70% of digital marketers see email as the top medium for ROI Email can be up to 20x more effective than other marketing outlets 0000000000 OO 0000000 O Why Email? But it only works if your emails are opened 62% v Cost-effective v Versatile v Immediate of B2B e-marketers plan to increase spending for email marketing v Personal v Trackable 10 EASY WAYS Don't let your emails end up in the virtual wastebasket! @ TO IMPROVE YOUR EMAIL OPEN RATES 1 Use a clean list of TARGETED, opted-in recipients Send from a REAL PERSON 2. that recipients can reply to Do I know you? of marketers say segmenting their email database is one of their top objectives in the next 12 months 32 Are you a human being? Targeting and segmenting will increase your CTR from 3* to 8* TIP: Create buyer personas and connect with them by sending messages tailored to their wants, needs and behaviors. TIP: Avoid impersonal [email protected] email addresses - they will go straight into the cyber-trash 3 Write a killer SUBJECT LINE TIP: Keep subject lines 50 characters or less for тахітит iтраct 64 of people say they open an email because of the subject line 4. 5 Use an attention- grabbing PREHEADER Tell 'em what . to EXPECT What did I sign myself up for? Before sending your emails, tell your recipients what type of content they can expect and how often they'll be hearing from you This is your next best chance to give your readers a preview of what's inside and incentive to open! TIP: Avoid "can't read this email, view the web version" or other standard language! 6 Display early O. CALL-TO-ACTION 7 Optimize it for MOBILE TIP: Display your CTA near the top so that recipients can see it without even scrolling! of all emails 38 are opened on a mobile device 8 Don't forget to PERSONALIZE of U.S. email 78 users will access their emails via mobile by 2017 Oh, you're talking to me? Personalized emails improve click-through rates by 14* and conversion rates by 10% 9 GIVE RECIPIENTS CONTROL over opting in or out, frequency of emails and content they receive TIP: Use your recipient's name in the subject line or greeting! of subscribers cite "too many 69 emails" as the number one reason they unsubscribe from email 10. TEST, MONITOR 10. AND ANALYZE Study the behaviors of your recipients! What time of day do they usually open your emails? What links are they clicking on? What are they interested in? Don't forget social sharing buttons! Emails with social sharing buttons have a 115* higher CTR than those that do not E in You Tube Sources: www.marketingcharts.com www.econsultancy.com www.blog.cmbinfo.com www.forrester.com www.contentmarketinginstitute.com www.blog.getresponse.com www.aquent.com www.blog hubspot.com www.emarketer.com www.icontact.com S Sikich. www.sikich.com 02013 Skich LLR AI Rights Reserved.