How to Write a Welcome Email Campaign Infographic

CREATING YOUR IAWELCOME EMAIL CAMPAIGN11 Subscribers are consistently opening emails they perceive as valuable and ignoring almost everything else. What makes the difference is the relationship you have with your subscriber. Your subscribers are on multiple lists, and get tons of emails every day. If you don't stand out, your email might as well have not been sent at all. They have to feel like they know you and you have to interest them. First impressions always matter, so assume your first email to them is the only chance you've got. Here are SEVEN STEPS of how to use a welcome series to build a relationship with your list: Know who your subscriber really is: What are they like, what do they want or need, what keeps them up at night? STEP 1 STEP 2 Let them know you: In your first email let them know who you are. STEP 3 Put yourself in their shoes: Your subscriber has a problem they want to solve. In your second email show them a case study or a customer success story. Proof: acknowledging the challenges up front and providing them proof from a third party that your product works (is good quality, well made, etc.). STEP 4 STAMP Cautionary Tale: Tell a story of what happens if people delay in taking action on the problem you product or service solves STEP 5 Demonstrate your authority: STEP 6 were you a featured speaker? establish yourself as someone your subscriber looks up to and wants to learn more from Leave them wanting more: Whatever you do in your welcome series, at the end of the message make sure to tease your subscriber with a preview of something you will cover in your next email. STEP 7 Your relationship with your list is like any other, it takes consistent effort. Your subscriber will open your emails as long as there is something "in it" for them. For more information on building your Welcome Email Series and to download your checklist “5 Emails You Must Send In A Welcome Series", visit www.emaildelivered.com/email-campaign PRESENTED BY Source: emaildelivered.com/email-campaign EMAIL DELIVERED MANAGE MONITOR > MONETIZE