How To Max Out the Most Requested Holiday Item

HOW TO MAX OUT the most requested holiday item GIFT CARDS #1 Most wanted holiday wish list item for the last 7 years - National Retail Foundation 64% 80.6% of consumers spend more than the value on their gift card of U.S. consumers plan to buy gift cards this year - 2013 Consumer lInsight Study GIFT CARD – 2014 Mercator Advisory Group 59% 3x is the average number of trips consumers make to use their gift cards visited the store more often than they would without a gift card - 2013 Consumer Insight Study - 2013 Consumer Insight Study JUST HOW BIG IS THIS MARKET? $4100 The estimated amount spent on gift cards during the holiday season GIFT CARD - Mercator Advisory Group BILLION $38.6 The estimated amount that will be loaded onto gift cards in 2014 - Mercator Advisory Group BILLION HOW CAN YOU { sell more GIFT CARDS THROUGH YOUR EMPLOYEES Would you like to buy a gift card? AWARD %24 EMPLOYEE RECOGNITION Appoint an employee brand ambassador to promote the sales of gift cards Create a gift card sales contest le and award a bonus to the employee with the highest sales THROUGHOUT THE STORE Take advantage of areas BUY A $50 CARD, GET $10 TO USE AFTER HOLIDAYS all over the store to display gift card signage GIFT CARDS: Sold here Create a consumer incentive to IN-STORE DRIVE THRU drive sales after the season BUY A GIFT CARD TODAY! OUT-OF-STOCK GIFT CARD Package gift cards BUY A GIFT CARD with merchandise often bought as gifts Use "out-of-stock" tags as a way to promote gift cards AND ONLINE Create a social media "sharing" campaign to win a gift card YOUR ITEM IS SOLD OUT PURCHASE A "Best Holiday Photo Contest" When you can no longer ship goods, change website GIFT CARD messaging to promote gift cards instead KEEP YOUR CUSTOMERS COMING BACK DECEMBER Most popular day to redeem gift cards is the day AFTER Christmas (26 How much would you like to reload? Encourage customers to upload gift cards into mobile apps to a gyft Encourage employees to mention reloading drive sales Promote redemptions by creating discounts when gift cards are used after the holidays JAN $25 S GIFT CARD -$45 FEB Create a "Spend and Get" campaign to encourage use of the card "reload $25 and get $5" GIFT CARDS CREATE GREATER FUTURE SALES A Fırst Data. MERCATOR ADVISORY GROUP beyond the transaction O 2014 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners. %24