The Truth About Home Cleaning Habits

The the truth about home DIRT: cleaning habits the cleanliness scale On a scale of 1-10, 6 women rate their homes at around a 6 on the "clean" scale, while 4 5 6 men are around a 7. But for most women, the 9-10 ideal level of clean for their home is between a 9 and a 10. 10 I 87% 95% 87% Of women care that their homes Of women feel that a clean home is a reflection of self Of women feel better when their home is clean appear clean to visitors Vacuum lines are perceived as a key indicator of whether or not a home is clean 77% of women love seeing the freshly vacuumed lines in the carpet a clean home is a happy home OUER 80% of women consider clean floors and vacuumed carpets among the top priority for a clean home. how often do YOU vacuum? On average, most women between the ages of 25 and 44 vacuum more than once every three days. Every Day or More Every 2-4 Days Every 5-7 Days Less than Once a Week Females 25-44 21% 45% Frequency of Vacuuming = 2.25 days 22% 12% actual us. ideal vacuuming frequency Actual Females 25 -44 Ideal 45% 45% 44% 45% 15/ 40% 35% 30% 25% 20% 21% 22% 15% 12% 1% 10% 10% Every day or more Every 2-4 days Every 5-7 days Less than once a week Of women between 25 and 44, about 45% wish they could have their homes vacuumed every single day ugh! not again! Cleaning floors is important, but disliked by both women & men Female Dislike Male Dislike Female Importance Male Importance Bathroom is Clean All Floors are Clean Kitchen Floors are Clean Wood Floors are Clean Carpets are Vacuumed 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% The number one most disliked aspect of vacuuming is "getting # 1 around and underneath furniture." The number three most disliked aspect is "getting close enough to edges #3 and corners." benefits of having a robotic vacuum For women, 90% think time saving is the most important feature of a robotic vacuum because it allows them to spend more time doing other things, like hanging out with family. "Takes away a chore for me to do" "Saves me time" 90% 81% "Frees me up more to do things I want to do" "I can always have a well-vacuumed house" 81% 87% "Allows me to keep the house more consistently clean" 86% how would you use the extra time? For women, 90% think time saving is the most important feature of a robotic vacuum because it allows them to spend more time doing other things, like hanging out with family. 30.8% 43.6% Take care of other household tasks Spend time with family 16.8% 24.2% 17.0% Read Relax/do nothing Entertainment respondent data 400 Women and Men Gender Surveyed - Aged 25-59 150 ↑ 1† 250 會 中 中 * $75k + $100k + 100 150 Salary HHI $75K+, with at least 100 respondents over HHI $10OK Age 25-34 35-44 100 45-54 55-59 50 All have a cat or dog in the household Anyone under the age of 45, would also have a child living at home If they're 45+, they may or may not have a child at home All respondents also qualify as: Owning/renting a house, apartment or condominium i.e., not living rent/mortgage-free with family/friends Doing all, most, or at least some of the cleaning of their home Playing some role - primary or shared - in making decisions about household appliances solution: a neato robot - the smartest, most powerful robot vacuum Brought to you by: neato robotics www.neatorobotics.com