Regalos personalizados

Personalizing the In-Store Retail Experience Today's shoppers have more how-to-buy choices than ever before. How does the smart retailer keep the brick-and-mortar experience fresh (and profitable)? Personalization. Proprietary Research from Medallion Retail Identifies Eight Distinct Shopper Typologies Advocates Caretakers All about maintenance; would rather replace and repair than buy Demanding, but willing to evangelize your brand 8° 18% Conventionals They follow the rules and aspire appropriately 9% Indulgent Shoppers Spend big to get what gives 18% them the most pleasure Sophisticates Willing to pay a premium to have the best 10% 10%. Gradualists Interested in purchases and getting the best immediate deal 17% 10% Mechanists Readers of the fine print; always looking for an advantage Students Data-driven; study before every purchase Regardless of Type, Shoppers Want a Personalized In-Store Experience Hello Vs. 46% 75% 71/2 X ЗХрer year per year of shoppers will buy more from a retailer that personalizes the shopping experience' of US retailers believe that developing a more engaging in-store customer experience Customers who shop exclusively in-store visit an average of 7.5 times a year vs. those who shop Customers prefer to be acknowledged in-store rather than via digital will be critical to their business online and browse a retailer an channels 3 in the next 5 years average of three times a year Shoppers See Only the Brand Personalize Across Channels and Link the Touchpoints for the Shopper In-Store Personalization Completes the Equation just for you + ... Online Shopping Options Showrooming Mobile Technology In-store Personalization Omnichannel Success Combine Customer Service with Signage and Display to Make the Most of Eight Moments at Retail In-Store Personalization Musts Invitation People shop where they're wanted; make her feel welcome Discovery Deliver an Create shopper feedback "Aha!" moment opportunities Direction Guide the shopper and make her feel empowered Sell in a lifestyle context Engagement Help her find a place for your products in her life Crank up the personal service Decision Move her to make a choice Communicate value clearly and quickly Confirmation Let her know she's chosen well Memory Show your appreciation in a way that delights Empower and grant access Closure Connect the shopper with the purchase Create One-to-One Retail Experiences with new technology (up until now, found only online) Connected Marketing What has this person purchased in the past, and what can we offer her now? Presence Awareness Who is in the store and where is she going? Product Awareness What product is she handling? Personalized Recommendations What do you have that's "just for her"? past purchase in-store now 1...and with high-touch tactics Loyalty Programs Shopper Events Curated POP/POS On-Site Promotions Fresh Signage sale new Signage with Personalization Power Will... RECOMMEND EDUCATE CONNECT INFORM INSPIRE XMedallionRetail 212.929.9130 MedallionRetail.com 1.eMarketer Study. 2.Motorola Solutions Survey. 3.Kurt Salmon. 4.RIS News and Cognizant Survey. Shopper Typologies and Eight Moments at Retail research are proprietary to Medallion Retail II 興 D: