How Social Media is Revolutionizing Home Decor

HOW SOCIAL MEDIA IS REVOLUTIONIZING HOME DECOR Home décor styles are becoming as elaborate as the number of ways to interact with others and express yourself through networking sites such as Pinterest, Facebook, and Houzz. The infographic below shows you how consumers are utilizing social media to find inspiration, plan projects, and perpetuate their home décor addiction. INSPIRATION BOARDS 1 PINTEREST This platform allows users to take bits of what they like from around the web and notate, share, and save to a profile. THIS SOCIAL PHENOMENON Unique Visitors Per Month! HAS EXPLODED WITH NEARLY MILLION In April 2011, Pinterest's unique visitor count has increased by Average number of followers for the top 250 online retailers: there were less than 500K 731 (10) 3,981.71% Follow from a year ago. visitors, TOP 5 FOLLOWED INDUSTRIES ON PINTEREST TOP 5 POPULAR PINNING BOARDS TOP 5 BOARDS FOR NUMBER OF FOLLOWERS GLOBALLY #1 Home Decor 11% #1 The Perfect Palette 256,294 #1 Places and Spaces 5,087 3,768 2,122 2,102 #2 The Beauty Department #3 Better Homes and Gardens #2 Art 10.7% #2 Home Love 161,536 #3 Design #4 Women's Apparel #5 Photography 10.3% #3 Happy #4 For the Home #4 Real Simple #5 skinnytaste 97,778 95,788 92,919 7.7% 5,8% #5 Interiors Bazaar 1,787 *As of June, 2012 In a 6 month time span, House Marthastewart.com received more Beautiful magazine pulled traffic during the summer of 2011 triple-digit increases in site referrals from Pinterest than from Facebook as a direct result of Pinterest. 1 and Twitter combined. ) Request an invitation to join from Pinterest.com Instead of that old manila folder, kick-start a new filing system on Pinterest. Register HOW TO START PINNING (9, 19] Register using your Twitter or Facebook info. Follow Pin it Add a "Pin It" button Join your fellow pinners and scour the home to your browser toolbar for easy pinning. decor boards for ideas. Create a pinboard for your new project. • Browse by space or design style: 121 2 HOUZZ 1.2 Unique Visitors per MILLION Month. Kitchen Dining Modern Traditional Room houz 365,000 nom 65,000 THIS COLLECTION ENCOMPASSES OVER PHOTOGRAPHS PROFESSIONALS, (131 3 HOMEMINT [14] This service, from musician and actor Justin Timberlake and designer Estee Stanley, has attempted to chip into the Pinterest and Houzz market share. HOMEMINT Take the free Home Style Every month Justin and Profile to determine your Estee take this information and determine which styles work best for you. HomeMint offers on-site home decor THEY OFFERA THREE specific style. products, unlike PART SYSTEM FOR INTERIOR DESIGNERS: Pinterest and Houzz THEIR MEMBERSHIP INCLUDES: A personalized Sneak peek Various offers Contests and showroom. at new decor. and discounts. giveaways. 50% A hefty, 50% price cut for various pieces of furniture, art, HomeMint Home Videos featuring design guides. event collections and Invitations. a look behind the scenes. and decoration 1. HOME DECOR ON FACEBOOK OVER Their medium reaches 210 an estimated of the world 51.4% population. 6 MILLION Average number of fans/followers for the top 250 online retailers: 935,758 like people visit Facebook every month in the U.S.1 • TOP 5 FACEBOOK TAGGED HOME DECOR PAGES 17 PLACE ------ FACEBOOK PAGE --------- --- FANS # 1 #2 #3 #4 #5 # 1 The Yankee Candle Company #2 Kirkland's AlIPosters.com # 4 Pier 1 Imports # 5 Gomitas 584,874 558,214 534,887 518,803 513,110 # 1 #2 # 3 #4 #5 NUMBER OF PEOPLE TALKING ABOUT THEM 5,783 24,129 2,621 8,231 45 *As of June, 2012 • TOP 5 BRAND TAGS ON FACEBOOK (81 o # 1 FANS # 2 #3 # 4 534,887 243,460 166,549 115,792 114,193 PLACE -- FACEBOOK PAGE NUMBER OF PEOPLE TALKING ABOUT THEM # 1 AlIPosters.com Crate and Barrel # 2 # 3 # 4 #5 # 3 Dulux Paints #4 Let's Colour Indonesia 2,621 2,794 4,214 1,246 1,314 # 5 FLO As of June, 2012 2 VIRTUAL TOOLS FOR HOME DECOR BETTER HOMES & GARDENS: DESIGN A VIRTUAL ROOM151 Bętter Homes share and Gardens. Customize the Add furniture and Tweak the colors Share your room shape of the room. place it how you'd best enjoy it. how you see fit. with friends and family in a variety of ways. COLORSMART BY BEHR 16.171 BEHR Easily match colors Offers many color Discover new ways Free to use. to coordinate a suggestions to match to paint a room and Also available for paint aesthetics. room's look and feel, share them with your mobile phones. friends on Facebook and Twitter IKEA HOME PLANNER19) IKEA Choose from IKEA's Customize your floor Know the cost of your entire stock. new home decor prior plan to see how certain items would fit to entering the store. MY DECO 3D PLANNER mydeco.com BUY Create virtual Share them with your With a touch of a button you can find locations to buy the products 3D rooms. friends via Facebook. AUTODESK'S HOMESTYLER Autodesk oh! Homestyler share Find your favorite Once you're done, You can also share Friends can then your design online via StumbleUpon, you can print your shopping list. manufacturer's items critique your and integrate their furnishings or other design and help you improve, if they'd like Facebook, or email decor into your home virtually. WHETHER YOU'RE LOOKING TO SHARE INTERESTING DESIGNS, SPREAD THE WORD, OR JUST EXPRESS YOURSELF, SOCIAL MEDIA PLATFORMS AND INTEGRATIONS INTO THOSE MEDIUMS ARE KEEPING UP WITH THE PACE. AS VISUAL AIDS BECOME MORE POPULAR, ADAPTATIONS OF 3D TECHNOLOGY AND OTHER HELPFUL HOME DECORATION MAY BECOME AVAILABLE. 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