A Brief History of Direct Mail

A BRIEF HISTORY of DIRECT MAIL by Central Mailing Services In the last ten years advertising mail volume has increased by 87% and expenditure has increased by 18%. 1000 B.C. The earliest known direct marketing comes from the year 1000 B.C., where an Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. THANK ME Direct Marketing took a HUGES invention of the printing press by Johannes Gutenberg in around 1440. step up with the LATER" "WILL DO! The technology quickly spread across Europe, with William Caxton creating printed pamphlets to order from his printing press set up in Westminster Abbey from 1480. 9/10 people open Direct Mail! In the 18th century, garden and seed catalogues were distributed in the nascent American colonies before the Revolutionary War. 1% The total contribution Direct Mail gave to UK landfills! "Im AARON NMONTGOMERY WARD AND AM CONSIDERED THE INVENTOR OF MAIL ORDER PROCESSES AND DIRECT MARKETING; I CREATED MY MAIL ORDER BUSINESS IN 1872." "I, RICHARD WARREN SEARS FOLLOWED SOON AFTER IN THE 1880'S, MAILING FLYERS TO RURAL AND SMALLTOWN CUSTOMERS TO SELL WATCHES." The actions of both men served to revolutionise the purchase of goods-having previously been at the mercy of price mark-ups by their local stores, customers were now being reached DIRECTLY! 10100101010001001 100101011010100010 10100101010001 A010- 101000101116 101001010110 0101010010001016 0100101010010001 AA1A101 901000101E 0001010111 1001000101 3010101110 601000107 Date: 01/b ime: 12:00 101010001010 10101101 21.9M UK adults took action thanks to Direct Mail! It was in the 1950's that computers began to be introduced, making them a perfect gauge of how Direct Mail changed over time. 60% of consumer advertising mail is opened! Supertex Side One The 2010s an a chense, nith seorle betns treated to kaleidoscores of colour and bold arartis destens destaned to arab thetr attention. 09:4 12 ir f The technology available in the 00's can now give us targeted campaigns that in the 70s and 80s wouldn't have been thought possible. Direct Mail combined with social media has seen the world of Direct Mail take a huge leap forward! 99% 29% of mail from department stores is opened! of marketers are increasing their Direct Mail budgets in 2012! central cms mailing services W:www.centralmailing.co.uk T:0500 170501 [email protected] CREATED BY: CENTRAL MAILING SERVICES You Tube FIND US ON: Fin E PIg+