What Patients Value in the United States

VISIONCRITICAL What Patients Value in the United States Exploring what matters to patients as they choose their types of care As the healthcare industry changes from a volume-based to a value-based care model, it is evident that collaboration with patients is a necessary component in understanding what they value and ensuring their satisfaction. A recent Vision Critical study surveyed 1,002 Americans about the influences that affect their choices in specialists and treatment facilities, and how they value their treatment. How Patients Choose a Specialist When ranking their top three choices, aside from physician referral, recommendations from friends and website reviews most influenced how patients choose a specialist. Traditional marketing vehicles were noted as less persuasive. specialist bio cards 11% specialist website 40% referral from a friend 66% 87% physician referral 10% 16% in-clinic posters 50% specialist rating sites & reviews ads/billboards Factors Affecting Patient Choice of Health System While the reputation of a physician or system highly affects how people choose their health system, the importance of proximity and medical specialization are also top factors. ability to get appointment quickly 53% medical interests 60% specific to issue 12% O clinic location near work years of experience 38% physician or system reputation 72% clinic location 59% near home