Top New Year's resolution Google searches (infographic)

NEW YEAR'S RESOLUTIONS RESOLUTIONS FOR 2014 New Year's resolutlon toplcs by category: Top 10 resolutlons Self-improvement/education 4/% 1. Lose weight 2. Get organized 3. Spend less, save more 4. Enjoy life to the fullest 5. Stay fit and healthy 6. Learn something exciting 7. Quit smoking 8. Help others in their dreams 9. Fall in love 38% Weight 34% Money 31% Relationship 45 PERCENTOF Americans say 10. Spend more time with family they usually make New Year's resolutions. 35 PERCENT of digital consumers $5.6 BILLION plan to spend $25 or more per month on resolutions. iş estimated to be spent annually on New Year's resolutions. 10% People who explicitly make resolutions are 10 times more likely to attain their goals than people who don't explicitly make resolutions. more likely TRENDS IN HEALTH-RELATED SEARCHES • National interest in health-related topics peaks during the first week of January every year. • The most popular related searches were: diet plan • weight loss • how to exercise. diet weight exercise 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Weight loss search behavior shifts around January with New Year's resolutions. There are increased searches for team-oriented weight loss plans and realistic goals instead of the quick weight loss searches that prevail throughout the rest of the year. +537% healthy smoothies for weightloss -33% new weight loss drug +313% weight loss team names -35% fast weight loss pills +238% calorie intake for weight loss -63% extreme weight loss LOOKING FOR SUPPORT What would help you keep your resolutlon? 39 percent of digital consumers feel that community support contributes to success. collaborating with friends, 17% family or online groups 9% sharing on social media 39% 7% working toward a charity 6% other 8% A mere 8 percent of people actually achieve their New Year's resolutions. success TOP REGIONS TO SEARCH FOR "NEW YEAR'S RESOLUTION" 2012 to 2014 1. Pennsylvania 2. Washington 3. New Jersey 4. Califomia 5. Colorado 6. Massachusetts 7. Maryland 8. North Carolina 9. Illinois 10. Minnesota SUMMARY: TIPS FOR MARKETERS With nearly half the U.S. population making New Year's resolutions, there's a unique opportunity for marketers to provide products and services targeted at helping consumers meet their goals. Pay attention to regional trends. Resource Do you make Google Trends to learn what resolution-related search terms and topics are popular in your area. New Year's resolutions? Build your campaign around your findings. Make your brand a leader in Usually helping consumers become the best 45% 38% version of themselves. Speak consumers' language. People are looking for long-term solutions to acheive their goals in the new year. Stray from unrealistic "cheerleading" - support feasible goals. 17% Infrequently Connect with sales. Be intentional about advertising products and services related to new year aspirations. SOURCES: Google Trands: University of Scranton, Journal of Clinical Psychology: StatisticBrain.com; BusinessWire.com; BulldogReporter.com: Rohit Bhargava -Influential Marketing Blog ABZ Creative Partners 2014 • Your markating & communication zaalots • abzcreativepartners.com abzcreative PARTNER8 Never