Social Media Benchmarks For Health Systems

SOCIAL MEDIA BENCHMARKS FOR HEALTH SYSTEMS The health systems that were reviewed are taken from the Truven Health Analytics 2014 "15 Top Health Systems" list based on quality care. 9.2% 18.5% f Social Media Presence Engagement Rate The systems with the most online conversations tended to have the largest social media presence, but not necessarily the highest engagement rate. The Truven list health 3.5% 3,9% 3.7% system with the highest Facebook engagement rate, at 18.5%, was in the <5K small system category 5K-15K 15K-25K >25K 26% NUMBER OF FANS On average, job postings comprised 26% of the conversation volume about each health system. Only 1 7.6% 4.5% of the top 15 health systems included a link or icon to its LinkedIn page from its homepage. 4.0% 2.1% <2K 2K-5K 5K-10K >10K NUMBER OF FOLLOWERS You 12M Tube Only four systems promoted an official Instagram presence on their website with the largest presence having 1,114 followers. Only five systems had a presence on Pinterest with the largest presence having 11,000 followers. 1.12M On average, Twitter was the channel with the most volume for all the health systems 45.5K 127K <100 A majority of the 15 Top Health Systems did not have a blog, Google+, Pinterest or Instagram presence. 100-400 401-1,000 >1,000 NUMBER OF CHANNEL VIEWS FATHCM HEALTHCARE ENGAGEMENT ENGAGEMENT ENGAGEMENT RATE RATE