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Sales of over-the-counter medicines in 2015 by clinical area and top 50 selling brands

THE OTC MARKET IN BRITAIN IN 2015 TOP 50 BRANDS TOTAL MARKET VALUE IN 2015: RB manufactures 10 of the products in the 50 best-selling brands of 2015, followed by GSK with 7 and McNeil with 5. Retailers' own label products have a 19.0% share of OTC market sales, a figure that has remained largely stable for the past three years (19.3% in 2014 and 19.4% in 2013). £2.55 bn £69.1m Eye care £39.1m CATEGORY 2015 (2014) BRAND NAME SALES (EM) MANUFACTURER £362.1m Oral lesions and treatment The over-the-counter products market grew by 2.5% in 2015 to reach £2.55bn, with painkillers accounting for 23.2% of sales, followed by cough and cold remedies (18.7%) and skin treatments (17.8%). Adult oral Multiple 1 (1) Own label 484.2 Various analgesics toothache 2 +(2) Nurofen 117.5 RB 3 (3) Nicorette 64.6 McNeil 4 (4) Calpol 62.4 McNeil £106.2m Topical analgesics 5 A(6) Lemsip 61.2 RB 6 v(5) Gaviscon 59.7 RB 7 +(7) Canesten 40.1 Bayer £362.1m 8 (8) Solpadeine 39,5 Omega Pharma BY DAWN CONNELLY Vitamins 9 a(11) Optrex 38.0 RB £125.4m Smoking cessation £4.5m 10 +(10) Benylin 36.8 McNeil Anti-tiredness £83.5m £90.7m 11 A(12) E45 35.5 RB Paediatrio Dry skin analgesios 12 v(9) Voltarol 34.4 Novartis treatments £85.3m 13 (13) Halls 33.2 Mondelēz International Sales in the smoking cessation category fell by 6.1% in 2014 and by a further 1.5% in 2015 after supply problems witha popular brand, Niquitin lozenges. Antifungals 14 (14) Strepsils 32.3 RB 15 A(18) Sudafed 32.1 McNeil Herbal sleep and stress aids £22.5m 16 A(17) Nicotinell 31.5 Novartis £21.5m Sleeping 17 v(16) Imodium 31.1 McNeil aids £21.8m £51.7m 18 v(15) Rennie 301 Bayer £114.4m Hayfever remedies Anti- haemorrhoids. Gastro- £9.8m Anti- diarrhoea £251.4m 19 (19) Seven Seas 28.1 Seven Seas infant Cold flu £81.3m 20 +(20) Beechams 23.8 GSK decongestants Medicated skincare 21 A(22) Covonia 23.5 Thornton & Ross Irritable bowel £49.5m £11.1m syndrome Laxatives £17.6m 22 A(24) Corsodyl 23.0 GSK £31.5m Medicated Verruca footcare 23 +(23) Anadin 22.7 Pfizer Sales in the cold, flu and 24 A(25) Berocca 21.2 Bayer decongestants category were up by 7.1% in 2015 £12.5m mouthwash Stomach upset 25 A(28) Well 'Kid/Man/ Teen/Woman' 20.4 Vitabiotios because of a cold winter in 2014-2015 and a warm one the previous year. £27.0m Head lioe 26 (26) Panadol 20.3 GSK £39.5m £100.9m Feminine 27 (27) Vicks 20.2 Procter & Gamble £134.5m Cough liquids creams 28 A(29) Pregnacare 19.0 Vitabiotios Indigestion The launch of Pfizer's Nexium Control in remedies £17.3m 29 v(21) Niquitin 17.1 GSK Antiseptio 30 A(33) Deep Heat 15.7 Mentholatum January 2015 boosted sales in the indigestion remedies category, which rose by 5.5%. £23.3m creams Cold sore 31 v(30) Senokot 15.4 RB £123.2m treatments Centrum 15.4 izer Medicated £19.4m Antiseptic liquids 33 A(54) Buttercup 15.1 Omega Pharma confectionery Buttercup's Bronchostop cough syrup, marketed for any cough, was launched in September 2014, boosting sales of Buttercup cough syrups £7.3m £9.5m 34 +(34) Bonjela 15.0 RB 35 v(31) Nytol 14.0 Omega Pharma BREAKDOWN OF MARKET VALUE BY CATEGORY £0.7m 36 A(37) Piriteze 14.0 GSK Adult 37 A(38) Night Nurse 13.6 GSK Travel sickness infestation £31.5m £125.4m 38 v(36) Clean & Clear £11.9m Insect bites/ antiseptic sprays 13.2 Johnson & Johnson by 71.9% in 2014 and by Medicated mouthwash Smoking cessation ▼1.5% 39 v(35) Dettol 13.0 RB 54.4% in 2015. £7.0m Threadworm 40 (40) Scholl 12.9 RB 41 A(43) Jakemans 12.6 LanesHealth £44.0m Sleeping aids V1.9% £69.1m Source: Data and insight provided by IRI Group Ltd. Data is for sales of OTC products (including own-label and generic) from all multiples and independent pharmacies and most supermarkets and grocery Scalp treatment £114.4m Hayfever remedies V1.9% Eye care treatment A 8.2% 42 v(39) Olbas 12.5 LanesHealth outlets in Great Britain for 52 weeks to 26 December 2015. 43 A(44) Anusol 11.9 Johnson & Johnson Infographic: M Gonzalez 44 A(45) Femfresh 11.8 Church & Dwight 45 v(42) Otrivine 11.5 Novartis Multiple 46 A(47) Care 11.5 Thornton & Ross £276.4m £366.6m £475.5m Cough, cold and sore throat A 5.1% £452.3m £590.9m Pain relief A1.8% 47 v(41) Savlon 11.0 Novartis Gastrointestinal Skin treatments Vitamins and minerals and anti-tiredness 48 A(57) Haliborange A 2.5% A2.5% 11.0 Seven Seas A 2.6% 49 +(49) Zovirax 11.0 GSK 50 A(52) Dulcolax 10.4 Boehringer Ingelheim e

Sales of over-the-counter medicines in 2015 by clinical area and top 50 selling brands

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The over-the-counter products market grew by 2.5% in 2015 to reach £2.55bn, with painkillers accounting for 23.2% of sales, followed by cough and cold remedies (18.7%) and skin treatments (17.8%).

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