Milk Code

THE MILK CODE [Executive Order No. 51] The Interrational Breastfooding Symbol AIM: "PROVISION OF SAFE & ADEQUATE NUTRITION FOR INFANTS" APPROACH: "PROTECTION & PROMOTION OF BREASTFEEDING" "ENSURING PROPER USE OF BREASTĪ MILK SUBSTITUTES & SUPPLEMENTS" -SECTION2, EXECUTIVE ORDER NO.51 SIGNEDOCTOBER 20, 1986. MDG 5 MDG 4 IMPROVE MATERNAL HEALTH REDUCE CHILD MORTALITY - natural birth control (6 mo.) - faster loss of pregnancy weight -reduced risk of certain illnesses (cancer, osteoporosis, coronary heart problems) - rich in nourishment - stronger immune system - protection against diarrhea and pneumonia PROMOTES BONDING BETWEEN MOTHER AND CHILD YES TO: NO O: Exclusive Breastfeeding (0-6 mo.) Addition of Appropriate & Safe Complementary Feeding (6 mo. up) Breastfeeding up to 2 yrs. and beyond Infant/ Formula Milk Artificial feeding paraphernalia (bottles, teats, etc.) PROHIBITIONS OSALE DIRECT SALES PROMOTION: PROMOTING MISLEADING/ SALES, TIE-INS, REBATES DISCOUNTS, ETC. INCORRECT INFORMATION PRODUCT SAMPLES/ARTICLES TV ADVERTISEMENTS THAT PROMOTE BREASTFEEDING HEALTH AND NUTRITIONAL UNDERMINING SUPERIORITY OF BREASTFEEDING OR IDEALIZING CLAIMS ON ADS/LABELS USE OF SUBSTITUTES with or without brand labels, material goods given out to the public still violate the code PREVENT UNDERMINING OF BREASTFEEDING/PROMOTIONFORMULA/SUBSTITUTE FEEDING PROHIBITIONS: HEALTH WORKERS RECEIVING GIFTS/INCENTIVES ASSISTANCE/LOGISTICS/TRAINING GIVING SAMPLES TO MOTHERS FROM MILK COMPANIES FROM MILK COMPANIES BY A HEALTH WORKER SANCTIONS REPORTING VIOLATORS WHERE TO GO: http://www.milkcodephilippines.org/reportviolation.php WHAT TOGIVE: LICENSE Php 1 - 30 K PLACE - DATE - DETAILS Additional evidence (if applicable): Image/Video/Audio (at most 15 MB size) SUSPENSION/ JAIL TIME FINE IMPOSITION REVOCATION (2 MONTHS -1 YEAR) RELATED LAWS AND AMENDMENTS 1EXECUTIVE ORDER 2 REPUBLIC ACTS RA 10028 RA 7600 - Expanded Breastfeeding Promotion Act of 2009 - The Rooming-In and Breast-Feeding Act of 1992 4 ADMINISTRATIVEORDERS AO 2005-0014 - National Policies on Infant and Young Feeding AO 2007-0017 - Guidelines on Acceptance and Processing of Foreign and Local Donations During Emergency and DIsaster. AO 2012-0027 - Inter-Agency Committee Guidelines in the Exercise of their Powers and Functions as Stated In EO 51 and its RIRR AO 2007-0027 - The Inter-Agency Committee Guidelines in the Exercise of their Powers and Functions as Stated In EO 51 and its RIRRT Information obtained from http://www.milkcodephilippines.org (maintained by the Food and Drug Administration Infographic made using piktochart.com Piktochart make information beautiful