Healthcare Exchanges

HEALTH CARE EXCHANGE The health exchanges created by the Affordable Care Act are scheduled to start enrolling participants in October and many believe the success of the ACA is largely dependent on the success of these new marketplaces. To understand some of the challenges exchanges face in enrolling participants, Resonate analyzed the extensive dataset of individual motivations* that we use to gain consumer understanding and deliver targeted online media. of all uninsured 22% plan to purchase care through the exchange. AWARENESS When asked if they intend to purchase health insurance in the new publicly-funded healthcare exchanges created as a result of the Affordable Care Act. 18-34 Total Unaware AGE 18-34 MINORITIES FAMILIES 27% 30% 33% 25% are unaware of the available healthcare exchanges Cost is the most cited reason for lacking coverage 35% AGE 18-34 37% of ALL uninsured 34% MINORITIES $996 38% say that cost is the reason why they are uninsured FAMILIES Convenience and self image are top motivations when making purchases, contributing to a healthy lifestyle is LESS important. +29% -24% more likely less likely 27% 100 of all uninsured choose convenience as their primary purchase orientation Self Image Longevity & Health total uninsured average index Of the uninsured 18-34 group 18-34 35% 11% say they lack insurance due to cost lack insurance because they feel they don't need it. source: Resonate *Based on survey of 14,000+ individuals in May & June 2013