Get Mobile, Get Healthy: The Appification of Health & Fitness

GET MOBILE, GET HEALTHY The Appification of Health & Fitness According to the findings of an independent study of 1,000 smartphone owners who use/plan to use apps to track their health and fitness. HEALTH & FITNESS APPS ARE PART OF OUR LIVES How often do you use health & fitness apps? When did you first start using health & fitness apps? more than 6 months ago 45% daily 25% 3 months ago 18% weekly several times daily 1 month ago 6% occasionally 2% monthly this week 2% rarely 57% 26% 12% 4% never MOST POPULAR USES FOR HEALTH & FITNESS APPS 2 Track caloric intake Mobile pedometer Monitor weight Track exercise Track runs 8. 10 Research or Medication Stress Communicate with health professionals Monitor diagnose medical conditions reminders management sleep cycles WHY WE USE HEALTH & FITNESS APPS 30% 28% 27% 5% 2% 2% Medication adherence Goal Awareness of health issues Identifying unhealthy habits Connecting with an expert Motivation Competition tracking 1 IN 3 PEOPLE STOP USING HEALTH & FITNESS APPS TOP REASONS WHY: "I forget" "It takes too much time" "It's too hard" "I reached my goal" GOODBYE SOCIAL AND SHOPPING, HELLO HEALTH "Using a smartphone to track my health & fitness is more important than using it to ..." Engage with social media Google/do research 69% 53% Shop Take photos/videos 68% O 49% Play games Conduct work activities 67% 45% Read the net Bank 60% 45% Listen to music Send/receive personal emails (D) 60% 41% Check the weather Send/receive text messages 57% 36% Use calendars/reminders Make/receive phone calls DD0D 54% 30% MOBILE APPS REVEAL SURPRISES AND DRIVE HEALTHIER OUTCOMES WHAT SURPRISED YOU MOST? THE GOOD NEWS: 73% "I think I'm healthier when I track my health & fitness via a smartphone" 53% "I consume more calories than I thought" 63% "I plan to use health & fitness apps more over the next 5 years" "I take fewer steps 23% than thought" 22% "I'm healthier than I thought I was" ARE MEDICAL PROFESSIONALS PAYING ATTENTION TO MOBILE HEALTH & FITNESS? 40% 60% 34% OF PATIENTS have shared have not shared would track health findings with their doctor findings with their doctor & fitness via their smartphone if doctor-recommended 73% said they've 70% said the doctor never thought about it was interested 11% didn't think their doctor would take them seriously APPS + WEARABLE DEVICES= THE FUTURE OF MOBILE HEALTH ...63% say they will use them daily MORE THAN TOP DEVICES INCLUDE: will use wearables to track health & fitness pedometers bands watches OBSTACLES BLOCKING ADOPTION OF MOBILE HEALTH & FITNESS 61% Privacy 24% 6% Time investment Unsure how to start Don't want to know about health issues mobiquityinc.com Research commissioned by Mobiquity Inc. and conducted by Research Now Download the full report at www.mobiquityinc.com/mHealth-report-2014 A mobiquity. make mobile matter ...... ...... ...... ...... •........•• • •.... •..... •....