Engagement Strategies for Employee Health Programs

ENGAGEMENT STRATEGIES for Employee Health Programs To reduce health risks and achieve a return on investment with an employee health program, employers must actively engage participants in healthy behaviors. Eastman Chemical Company knows this. See below to learn engagement strategies that help Eastman consistently log impressive participation and health care savings through its wellness program HealthE Connections. Eastman Chemical Company GLOBAL manufacturer of: 13,500 chemicals Headquartered in Kingsport, Tennessee employees globally plastics In Tennessee, 6,700 employees are dispersed between 500+ buildings fibers HealthE Connections Results ROIE Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 $3.20 for HEVERY $1.00 4.09 4.01 3.88 3.81 3.77 3.77 3.71 Aggregate average number of health risks per employee "Cohort group (5,364 employees) INVESTED Eastman's Engagement Strategies a?+b?=c? 1. Incentives $600 or HRA VOONE PREMIUM REDUCTION Single Married Couple Eamc² AVERAGE HRA participation 86% 2. Tailored programs for all workers (including employees who work a rotational schedule) Roughly 35% of Eastman's U. S. employees work a rotational schedule 35% TACTICS to ENGAGE EMPLOYEES ON A ROTATIONAL SCHEDULE >> MAKE SCREENINGS EASY In 2012, 147 screening events were held in 19 buildings across the plant site. MAKE HEALTH COACHING EASY 5 health coaches work on-site in manufacturing areas, coaching an average of 100 people per coach. COACH COACH COACH COACH COACH >> REMINDERS FOR HEALTHY BEHAVIORS Employees on rotational work schedules receive a special monthly newsletter with specific health tips. 3. Focus on improving health of Eastman's employees and families >» Introduced * Families for a Healthier Eastman » Mission Possible Program Encourages entire family to be physically rLures active together team in 2012 The team includes 7 spouses as community ambassadors » Team launched an on-site farmers'market at Eastman Employees Spouses Dependents 1320 536 146 3,093 participants bought fresh fruits and vegetables in 3 months. Registered in 2012 Heakilar Eastnan cafeteria 4. Inexpensive, healthy choices $4 Introduced 54 healthy meals at on-site cafeterias Prior to healthy meal initiative, baseline for healthy entree sales was 10%. After 12 weeks of $4 10% 30-35% healthy meal initiative, 30-35% of meals sold are healthy options. For example, 2,495 individuals were identified at risk for stress in 2012. These individuals then received marketing with information about Eastman's resources for stress management. 5. Target marketing Based on HRA health risk data, individuals receive marketing that steers them to programs designed to improve their risks. Eastman Chemical Company partners with HealthFitness to improve the health and well-being of its total population. Interested in learning more about Eastman's effective engagement strategies? Visit healthfitness.com/clients-served to view a case study about the company's comprehensive health management program. HealthFitness. EASTMAN © 2012 Health Fitness Corporation