The 2014 Digital Patient Journey

THE 2014 Brought to you by DIGITAL PATIENT JOURNEY FATHOM Ask any medical professional what has changed about patient behavior the last few years, and she is sure to talk about a physician who never was accepted to med school . the ubiquitous "Dr. Google." When patients start to notice something doesn't feel quite right, they Google their symptoms and make Meet the ubiquitous DR.Google a preliminary diagnosis. The following outlines this Digital Patient Journey. @FathomHealth SCIENCE NEWS Half of Americans believe at least one medical conspiracy theory >50% "Our data suggests that medical conspiracy theories are widely known, broadly endorsed, and highly predictive of many common health behaviors." STEP DR. GOOGLE IS IN! 1 Patients start to notice something doesn't feel quite right, so they Google Google their symptoms and make their own preliminary diagnose. 86% 86% of patients conduct a health related search before scheduling a doctor's appointment. TRUST ME! I HAVE A FRIEND, WHO HAS A SISTER, WHO... STEP A whopping 90% of adults age 18-24 said they would trust medical information shared by others in their social networks. 41% H Forty-one percent of all patients say social media impacts their choice of healthcare providers. THINK THAT ADDRESS WAS CORRECT... 3 YEARS AGO ADVERTISING STEP DOESN'T MATTER? Patients find a physician with some expertise in the disease or condition and check Ads Google maps to see who is convenlent to their homes or offices. They assume they will end up with a specialist, so they >80% read the local speclallsts revlews on Vitals and Healthgrades. THINK AGAIN. More than 80% of health information seekers will click on a relevant ad. >> THE SEARCH CONTINUES... STEP 43% Searching continues throughout treatment, with 43% of all visits to hospltal websites coming from search englnes and most patients visiting the sites of two or more hospitals during the research. of all visits to hospital websites come from search englnes STEP AS LONG AS WE'RE WAITING In the waiting pat jump on their iPads and post to Twitter and Facebook that they are waiting to see the doctor. 53% of people say that information they found online led them to ask a doctor new questions. >> TO FILL OR NOT TO FILL STEP After the doctor visit, they research side effects of the medications they were prescribed. 66688 60% 88888 of patients say they research their prescriptions to understand them better – and even decide whether they will fill it. 10% 10% 10% IT'S ALL ABOUT TRANSPARENCY The fact is that patlents are more Involved In healthcare than ever before, and our industry is now as transparent as car shopping. SOCIAL MEDIA 75% 75% of Americans have More than a third of Amerlcans Half of all patlents who use the conducted a search related to use social media to research Internet to self-diagnose end up personal health in the last year. health conditions. making a doctor's appointment. THE 2014 DIGITAL PATIENT JOURNEY Brought to you by Visit FATHOM FATHOMDELIVERS.COM/HEALTHCARE @2014 FATHOM® All rights reserved. HEALTHCARE - to diagnose your markeling health 4.