Happy 3rd Birthday Snapchat

SNAPCHAT was founded on • th SEPTEMBER 26" 2011 НАРPY 3rd BİRTHDAY SNAPCHAT Snapchat is a photo messaging application. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps" and 'disappear' after a prescribed time. THE SNAPCHAT STORY ROBERT (BOBBY) MURPHY Co-founder & CTO EVAN SPIEGEL Co-founder & CEO Spiegel studied Product Design Met while undergraduates at Stanford University. Murphy studied Mathematical and Computer Science HQ is located at a 6,000 square ft office at 63 Market St. in Venice, California, USA 57 SNAPCHAT CONTROVERSIES In November 2013, Facebook (Mark Zuckerberg) offered $3 BILLION in cash for the $3 BILLION then two-year-old app with no revenue. Spiegel and Murphy each still owned about 25% of Snapchat at the time, which means they were both forgoing a $750 million windfall. $750 MILLION SUN TZU After meeting with Mark Zuckerberg, Spiegel and Murphy ordered Sun Tzu's The Art of War for each of their six employees. THE ART OF WAR Spiegel and Murphy were targets of a lawsuit from a former college friend, 2) Frank Brown, who claims to have come up with the disappearing image idea for Snapchat, designed its logo and christened the concept "Picaboo". Case settled in September 2014 for an undisclosed sum. Snapchat began 2014 with 4.6 MILLION of its users having their 4.6 MILLION usernames and HACKED partial phone numbers hacked. 3 SNAPCHAT CHATTER SPIEGEL ON WHY SNAPCHAT WORKS: I think our application makes communication a lot more human and natural. SPIEGEL ON DISAPPEARING IMAGES: 14 We've never been anti-permanence...We just believe deletion should be the default. SPIEGEL ON SNAPCHAT AS A 'SEXTING' TOOL: I'm not convinced that the whole sexting thing is as big as the media makes it out to be. SPIEGEL ON THE REJECTED SALE TO FACEBOOK: There are very few people in the world who get to build a business like this, I think trading that for some short-term gain isn't very interesting. SNAPCHAT IN NUMBERS Approx. 50 Employees (August 2014) 9% of US smartphone owners use Snapchat, including 26% of 18- to 29-year-olds Top photo app downloaded by iPhone users in the US (2014) More than 400 million "Snaps" sent per day Research has found that 70% of Snapchat users are women. Send By April of 2014, Snapchat had an estimated 70 million monthly average users Leading Social Media Apps Among 18-34 Year Olds by Smartphone Penetration Source: comScore Mobile Metrix, U.S., Jun 2014 Facebook 75.6% Instagram 43.1% Snapchat 32.9% Twitter 23.8% Google+ 18.0% Pinterest 17.9% Vine 10.7% Tumblr 6.3% Snapchat App: Smartphone User Penetration by Age Source: comscore Mobile Metrix, U.S., Apr 2013-Jun 2014 60.0% Age 18-24 50.0% Age 25-34 40.0% Age 35+ 30.0% 20.0% 10.0% 0.0% SNAPCHAT: THE INVESTORS Snapchat, Inc. Board Members EVAN SPIEGEL Co-Founder, President, and Director ROBERT MURPHY Co-Founder and Director Other Board Members MITCHELL MICHAEL LYNTON Primary Company: Modern Times Group LASKY J.D. Primary Company: Benchmark Capital INVESTORS: Coatue Management Coatue Management invests in public equity markets focusing on the technology, media and telecommunications industries. coatue Tencent A Tencent Tencent is a Chinese internet service portal offering value-added internet, mobile, telecom, and online advertising services. SV Angel SV Angel is the micro VC firm located in Silicon Valley and founded by angel investors, Ron Conway and David Lee. SVAngel Lightspeed Venture Partners Lightspeed Venture Partners is an investment company, engaged in the consumer, enterprise, technology, and cleantech markets. LIGHTSPEED VENTURE PARTNERS Benchmark Benchmark is an early stage venture capital firm focusing in Social, Mobile, Local and Cloud companies that disrupt various industries. BENCHMARK General Catalyst Partners General Catalyst Partners is a venture capital firm that makes early-stage and growth equity investments. General Catalyst Partners Institutional Venture Partners (IVP) INSTITUTIONAL IVP VENTURE PARTNERS Later-stage venture capital firm REFERENCES • http://www.forbes.com/sites/jcolao/2014/01/06/the-inside-sto- ry-of-snapchat-the-worlds-hottest-app-or-a-3-billion-disappearing-act/ • http://mashable.com/2014/02/13/snapchat-founder-facts/ http://www.independent.- co.uk/life-style/gadgets-and-tech/news/the-23yearold-snapchat-cofounder-and-ceo-who-said-no-to-a-3bn-offer-from-facebook -8940433.html • http://www.businessinsider.com/snapchat-app-downloads-statistics-and-data-2014-5 • http://www.business2community.com/social-media/marketing-snapchat-stats-storytelling-user-experience-0923685#!bB6zr2 • http://www.searchenginejournal.com/25-things-didnt-know-snapchat/91169/ • http://techcrunch.com/2014/08/11/snapchat-is-now-the-3-social-app-among-millennials/ • http://www.cbinsights.com/company/snapchat • http://labusinessjournal.com/news/2013/oct/31/snapchat-moves-venice-hq/ http://www.crunchbase.com/organization/snapchat • http://www.telegraph.co.uk/technology/social-media/10452668/Snapchats-Evan-Spiegel-Deleting-should-be-the-default.html CPfoc Driving Profitability For Our Clients The Home of Scientific Online Marketing! ww.dpfoc.com ww. 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