Zynga: Being Evil Pays

ZYNGA MBA Being VI Pays Zynga's Evil Empire Includes: Scrapble friends with WORDSfriends E FARMVILLE ZYNGA HAS 54! MILLION DAILY ACTIVE USERS SPENDING A TOTAL OF PLAYING EVERY DAY BILLION MINUTES 38,000 virtual items are created every second. DAILY TOTAL SPENDING ON MILLION GAMES & VIRTUAL GOODS: ENOUGH TO BUY 185 TOYOTA COROLLAS Q1 OF 2012: 32% JUMP IN ZYNGA’S REVENUE. of AND THEY MAKE UP 15% OF FACEBOOK'S REVENUE. THEY PURCHASED OMGPOP, MAKER OF DRAW SOMETHING FOR $210 MILLION OMGFOP Before Zynga bought OMGPOP DRAW SOMETHING 50 WAS DOWNLOADED TIMES IN MILLION 50 DAYS. USERS CREATED DRAWINGS AT A RATI 3,000 PER SECOND After Zynga bought OMGPOP DRAW SOMETHING LOST 5 MILLION DAILY ACTIVE USERS DRAW SOMETHING USERS (APR.-MAY 2012) 15M 14M 13M 12M 11M 10M 04/08/12 04/12/12 04/20/12 04/24/12 04/28/12 05/02/12 DATE Zynga stole Nimblebit's idea, THE COMPANY BEHIND POPULAR GAME TINY TOWER. NIMBLEBIT REFUSED TO ZYNGA BE BOUGHT BY ZYNGA. ZYNGA RELEASED A CLONE OF TINY TOWER: NIMBLEBIT PROTESTED THE LIKENESS. TINY TOWER ZYNGA IGNORED THEM. Zynga Isn't Afraid to Backstab its Employees: RATHER THAN ZYNGA GAVE EMPLOYEES RAISE SALARIES UNVESTED STOCK. THEY THEN DEMANDED IT BACK PRE-IPO WITH AN ULTIMATUM: GIVE THE STOCK BACK E GET FIRED NOW, ZYNGA'S REVENUE IS GROWING BUT STOCK PRICE IS FALLING: ZYNGA STOCK PRICE (DEC.-MAY 2012) $14 $12 $10 $8 DEC. 2012 JAN. 2012 FEB. 2012 MAR. 2012 APR. 2012 MAY 2012 DATE SOON, THEIR EMPLOYEES WON'T MISS THOSE STOCKS AT ALL. BOOK OF HORRIBLE THINGS FOUNDER AND CEO MARK PINCUS ADMITTED TO DOING "Every Horrible Thing in the Book" TO GAIN REVENUE, INCLUDING SCAMMING USERS. THE SCAMS LED TO A FEDERAL CLASS-ACTION SUIT OVER: ADS THEIR CLICK ME! GAMES CARRIED. MANY USERS WERE TRICKED INTO CLICKING ADS ---- I- AND ENTERING INFO, BELIEVING THEY WOULDN'T BE BILLED. ONLY TO FIND CHARGES ON THEIR CREDIT CARDS. Some of Zynga's Favorite Clients A VIRTUAL PLATINUM PURCHASE PROGRAM $500 CATERS TO GAMBLERS, AND HAS A MINIMUM A DISABLED MAN NY TIMES A GAME-ADDICTED 12-YEAR-OLD DISCOVERED PLAYING YOVILLE WHO STOLE HIS MOM'S CREDIT CARD AND SPENT HRS A DAY 16 $1,300 Zynga refused to reverse the charges. For money spent on goods that don't actually exist. CREATED BY: www.MBAONLINE.COM SOURCES: HTTP://TOUCHARCADE.COM/2012/05/02/HAS-DRAW-SOMETHING-LOST-5- MILLION-DAILY-ACTIVE-USERS-SINCE-ZYNGA-ACQUISITION/ HTTP://ONLINE.WSJ.COM/ARTICLE/SB10001424052702303815404577333780367256296.HTML# HTTP://TECHCRUNCH.COM/2012/01/24/TINY-TOWER-DEVELOPERS-CALL-OUT-ZYNGA-FOR-THEIR-LOOK-ALIKE-GAME/ HTTP://NEWS.CNET.COM/8301-13506_3-57322150-17/ZYNGA-TO-EMPLOYEES-GIVE-BACK-OUR-STOCK-OR-YOULL-BE-FIRED/ HTTP://WWW.FORBES.COM/SITES/INSERTCOIN/2012/01/06/ZYNGA- STOCK-FALLS-AS-SECOND-POST-IPO-GAME-FAILS-TO-IMPRESS/ HTTP://MASHABLE.COM/2011/07/01/ZYNGA-IPO-STATS/ HTTP://WWW.GO0GLE.COM/FINANCE?Q=ZNGA HTTP://WWW.USATODAY.COM/TECH/NEWS/STORY/2012-02-14/ZYNGA-EARNINGS/53094924/1 HTTP://TECHCRUNCH.COM/2012/04/23/ZYNGA-MADE-UP-15-OF-FACEBOOKS-REVENUE-IN-Q1-DOWN-FROM-19-A-YEAR-AGO/ THIS WORK IS LICENSED UNDER A CREATIVE COMMONS LICENSE %24 %24 D. %24 USERS 04/16/12 04/04/12 SHARE VALUE ZYNGA MBA Being VI Pays Zynga's Evil Empire Includes: Scrapble friends with WORDSfriends E FARMVILLE ZYNGA HAS 54! MILLION DAILY ACTIVE USERS SPENDING A TOTAL OF PLAYING EVERY DAY BILLION MINUTES 38,000 virtual items are created every second. DAILY TOTAL SPENDING ON MILLION GAMES & VIRTUAL GOODS: ENOUGH TO BUY 185 TOYOTA COROLLAS Q1 OF 2012: 32% JUMP IN ZYNGA’S REVENUE. of AND THEY MAKE UP 15% OF FACEBOOK'S REVENUE. THEY PURCHASED OMGPOP, MAKER OF DRAW SOMETHING FOR $210 MILLION OMGFOP Before Zynga bought OMGPOP DRAW SOMETHING 50 WAS DOWNLOADED TIMES IN MILLION 50 DAYS. USERS CREATED DRAWINGS AT A RATI 3,000 PER SECOND After Zynga bought OMGPOP DRAW SOMETHING LOST 5 MILLION DAILY ACTIVE USERS DRAW SOMETHING USERS (APR.-MAY 2012) 15M 14M 13M 12M 11M 10M 04/08/12 04/12/12 04/20/12 04/24/12 04/28/12 05/02/12 DATE Zynga stole Nimblebit's idea, THE COMPANY BEHIND POPULAR GAME TINY TOWER. NIMBLEBIT REFUSED TO ZYNGA BE BOUGHT BY ZYNGA. ZYNGA RELEASED A CLONE OF TINY TOWER: NIMBLEBIT PROTESTED THE LIKENESS. TINY TOWER ZYNGA IGNORED THEM. Zynga Isn't Afraid to Backstab its Employees: RATHER THAN ZYNGA GAVE EMPLOYEES RAISE SALARIES UNVESTED STOCK. THEY THEN DEMANDED IT BACK PRE-IPO WITH AN ULTIMATUM: GIVE THE STOCK BACK E GET FIRED NOW, ZYNGA'S REVENUE IS GROWING BUT STOCK PRICE IS FALLING: ZYNGA STOCK PRICE (DEC.-MAY 2012) $14 $12 $10 $8 DEC. 2012 JAN. 2012 FEB. 2012 MAR. 2012 APR. 2012 MAY 2012 DATE SOON, THEIR EMPLOYEES WON'T MISS THOSE STOCKS AT ALL. BOOK OF HORRIBLE THINGS FOUNDER AND CEO MARK PINCUS ADMITTED TO DOING "Every Horrible Thing in the Book" TO GAIN REVENUE, INCLUDING SCAMMING USERS. THE SCAMS LED TO A FEDERAL CLASS-ACTION SUIT OVER: ADS THEIR CLICK ME! GAMES CARRIED. MANY USERS WERE TRICKED INTO CLICKING ADS ---- I- AND ENTERING INFO, BELIEVING THEY WOULDN'T BE BILLED. ONLY TO FIND CHARGES ON THEIR CREDIT CARDS. Some of Zynga's Favorite Clients A VIRTUAL PLATINUM PURCHASE PROGRAM $500 CATERS TO GAMBLERS, AND HAS A MINIMUM A DISABLED MAN NY TIMES A GAME-ADDICTED 12-YEAR-OLD DISCOVERED PLAYING YOVILLE WHO STOLE HIS MOM'S CREDIT CARD AND SPENT HRS A DAY 16 $1,300 Zynga refused to reverse the charges. For money spent on goods that don't actually exist. CREATED BY: www.MBAONLINE.COM SOURCES: HTTP://TOUCHARCADE.COM/2012/05/02/HAS-DRAW-SOMETHING-LOST-5- MILLION-DAILY-ACTIVE-USERS-SINCE-ZYNGA-ACQUISITION/ HTTP://ONLINE.WSJ.COM/ARTICLE/SB10001424052702303815404577333780367256296.HTML# HTTP://TECHCRUNCH.COM/2012/01/24/TINY-TOWER-DEVELOPERS-CALL-OUT-ZYNGA-FOR-THEIR-LOOK-ALIKE-GAME/ HTTP://NEWS.CNET.COM/8301-13506_3-57322150-17/ZYNGA-TO-EMPLOYEES-GIVE-BACK-OUR-STOCK-OR-YOULL-BE-FIRED/ HTTP://WWW.FORBES.COM/SITES/INSERTCOIN/2012/01/06/ZYNGA- STOCK-FALLS-AS-SECOND-POST-IPO-GAME-FAILS-TO-IMPRESS/ HTTP://MASHABLE.COM/2011/07/01/ZYNGA-IPO-STATS/ HTTP://WWW.GO0GLE.COM/FINANCE?Q=ZNGA HTTP://WWW.USATODAY.COM/TECH/NEWS/STORY/2012-02-14/ZYNGA-EARNINGS/53094924/1 HTTP://TECHCRUNCH.COM/2012/04/23/ZYNGA-MADE-UP-15-OF-FACEBOOKS-REVENUE-IN-Q1-DOWN-FROM-19-A-YEAR-AGO/ THIS WORK IS LICENSED UNDER A CREATIVE COMMONS LICENSE %24 %24 D. %24 USERS 04/16/12 04/04/12 SHARE VALUE