Winning Formula for Profitable Mobile Games

THE WINNING FORMULA Secrets & Strategies to Publishing Profitable Mobile Games You need to IS THERE A FORMULA FOR SUCCESS? YES. ACQUIRE Improving player life span dramatically increases revenue potential. enough players that you can Mobile is a DATA DRIVEN industry. RETAIN long enough to Fundamentals of All about the analytics FREEMIUM MONETIZE and metrics DEVELOP TO A FORECAST Measure cost against expected revenue GET IT LIVE 3: Players will tell you what they want.. Sources of MEASURE EVERYTHING JPLAYERS But you have to be able to listen... DYNAMIC DESIGN You need to know what your players are worth so you know what to pay for them and do something about it instantly 5i Reasons why players JLEAVE 1. NEVER INTERESTED 1. MARKETING CAMPAIGNS 2. THEY DON'T GET IT 2. ORGANIC DISCOVERY Measuring the right data identifies the 3.IT'S TOO HARD problem 3.SOCIAL DISCOVERY 4. NOT FUN ENOUGH ADS 5. TOO EXPENSIVE FORGET about players that Ads can't be ignored in Freemium. When done right can earn GAME OVER leave your game. CARE A LOT about the 2-3¢ ARPDAU players that stay. 50% won't come back. Players respond to well placed ads that are relevant and don't interrupt them Most mobile games are profitable at $1.000.00 Million Dollar Game That means you have to develop a game that fits a million dollar formula. FORMULAS # OF PLAYERS X PLAYER LIFESPAN IN DAYS X AVERAGE REVENUE PER DAILY USER = TOTAL REVENUE %3D 1. HIGH VOLUME 2. HIGH CONVERTING 3. HIGH VALUE High percentage of players make IAPS (>5%) Value per paying player is Lots of low cost players. Weak economy and short lifespan can be offset with ad revenue. very high (>$20 LTV) IMM PLAYERS X (10% X $1) 5OOK PLAYERS X (2% X $10) 10MM PLAYERS X $.02 X 10 DAYS = $1MM X 10 DAYS = $1MM ARPDAU X 5 DAYS= $1MM fuse boxx ANALYTICS REPORTING TOOLS fusepowered.com @ fusepowered Partners @fusepowered.com Print to fit Legal