Online Casinos vs. Social Casino games

social ONLINE CASINOS VS casino UNDERSTANDING DIFFERENCES BETWEEN PLAYERS IN EACH DOMAIN The explosive growth of the social gaming market – with 300 million active users per month at Facebook alone - has put this domain on the radar of online casino operators interested in tapping into this trend. On the other hand, because only 2% of social gamers are paying players, social gaming operators are looking towards the $30.3 billion online casino industry to figure out how to better monetize their player base. In a sound bite: Social games have the reach, while online gambling has the money! PLAY FREQUENCY Very active social gamers are 2X more engaged than very active online gamblers. Social Gamers Online Gamblers PLAY EVERY 2Days PLAY EVERY 2X fDays DURATION OF PLAY OTD social gamers are 9X more engaged then OTD gamblers. *OTD =One-time depositor 60 OTD Sodial Gamers OTD Online Gamblers 60% of OTD social players will continue to play for fun after their one-time payment. In contrast, only 7% of OTD online gamblers continue to play after their initial deposit amount is gone. SURVIVAL RATE Social gamers are 6X more likely to be active longer than six months. 50% Social Gamers Online Gamblers 8% MOTIVATION TO PLAY Social gamers are engaged in play by different reasons than those of online gamblers. Enjoying the rush 1st Beating friends $ Winning LEVEL Going up in levels Interacting with friends by sending gifts The most socially-connected social gamers have an 80% h LIFETIME VALUE & FRIENDS The LTV of social gamers with more than 100 friends is 50% higher than that of the average player. 100+ Friends CONVERSION RATE Online gamblers are 9X more likely to convert than social gamers. 18% 2% Online Gamblers Social Gamers SECOND TIME DEPOSITORS Social gamers are 35% more likely to make a second payment. 62% 46% Social Gamers Online Gamblers DIFFERENCES IN OTD AND IMPACT ON LTV The average LTV of online gamblers is 2.5X higher than that of social gamers. Online Gamblers Social Gamers Although the average deposit in oline gambling is nearly 4X that of social gaming, the average gambler represents an LTV of 2.5X the average social gamer. Average Deposit CONCLUSION There are extensive and important differences between paying/funded players in the social gaming and online gambling domains. We hope that the data presented in this infographic provides you deeper insight into the differences between social gamers and online gamblers. Whether or not companies will successfully bridge these two fields is yet to be seen! Redistribution permitted under Creative Commons BY-ND license Full articde and complete sources are available on our blog at www.optimove.com/blog aptimove cc BY ND Online Gamblers Lifetime Value Social Gamers higher LTV. social ONLINE CASINOS VS casino UNDERSTANDING DIFFERENCES BETWEEN PLAYERS IN EACH DOMAIN The explosive growth of the social gaming market – with 300 million active users per month at Facebook alone - has put this domain on the radar of online casino operators interested in tapping into this trend. On the other hand, because only 2% of social gamers are paying players, social gaming operators are looking towards the $30.3 billion online casino industry to figure out how to better monetize their player base. In a sound bite: Social games have the reach, while online gambling has the money! PLAY FREQUENCY Very active social gamers are 2X more engaged than very active online gamblers. Social Gamers Online Gamblers PLAY EVERY 2Days PLAY EVERY 2X fDays DURATION OF PLAY OTD social gamers are 9X more engaged then OTD gamblers. *OTD =One-time depositor 60 OTD Sodial Gamers OTD Online Gamblers 60% of OTD social players will continue to play for fun after their one-time payment. In contrast, only 7% of OTD online gamblers continue to play after their initial deposit amount is gone. SURVIVAL RATE Social gamers are 6X more likely to be active longer than six months. 50% Social Gamers Online Gamblers 8% MOTIVATION TO PLAY Social gamers are engaged in play by different reasons than those of online gamblers. Enjoying the rush 1st Beating friends $ Winning LEVEL Going up in levels Interacting with friends by sending gifts The most socially-connected social gamers have an 80% h LIFETIME VALUE & FRIENDS The LTV of social gamers with more than 100 friends is 50% higher than that of the average player. 100+ Friends CONVERSION RATE Online gamblers are 9X more likely to convert than social gamers. 18% 2% Online Gamblers Social Gamers SECOND TIME DEPOSITORS Social gamers are 35% more likely to make a second payment. 62% 46% Social Gamers Online Gamblers DIFFERENCES IN OTD AND IMPACT ON LTV The average LTV of online gamblers is 2.5X higher than that of social gamers. Online Gamblers Social Gamers Although the average deposit in oline gambling is nearly 4X that of social gaming, the average gambler represents an LTV of 2.5X the average social gamer. Average Deposit CONCLUSION There are extensive and important differences between paying/funded players in the social gaming and online gambling domains. We hope that the data presented in this infographic provides you deeper insight into the differences between social gamers and online gamblers. Whether or not companies will successfully bridge these two fields is yet to be seen! Redistribution permitted under Creative Commons BY-ND license Full articde and complete sources are available on our blog at www.optimove.com/blog aptimove cc BY ND Online Gamblers Lifetime Value Social Gamers higher LTV.