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The Foundations of a Successful App

ciously sweet fo THE FOUNDATIONS OF A SUCCESSFUL APP: how community supports gameplay :: 40620 APP MARKETS ARE SATURATED Very few apps are able to accumulate many downloads. ONLY 1 IN 6 SMARTPHONE APPS EXCEED 500 TOTAL DOWNLOADS 75% OF APPS EARN THE DEVELOPER LESS THAN $500 PER MONTH We looked at top app developers on the Google Play Store to find out what sets thelr apps apart from the rest. Incorporating social features within apps adds significant value. Playing live with real people ensures a diverse experience. BLOOD BROTHERS MORAGE FREE Battle! MORE THAN 7 MILLION USERS Mobage successfully uses email, paid advertisements, and #1 GAME IN 27 COUNTRIES cross-promotion within its network of apps CHOOSE TO PLAY AS ONE OF EIGHT HEROES FREE UPDATES provide new characters and areas to explore CROSS-GENRE STYLE BRINGS IN FANS: SOCIAL TRADING: popular Japanese card-battle genre aesthetics of board game genre role-playing games (RPGS) action View and comment on their collections. "Bazaar" allows trading between players. Add players as allies. MINECRAFT - POCKET EDITION: MOJANG $6.99 9,392,953 PURCHASES OF APP as of Feb. 19, 2013 No publisher, no ads, no retail distribution. ANDROID OVERALL GROSSING POSITION: 15 Just good ol'fashioned inspirational gameplay and word of mouth. the only paid app in the top 25 top grossing apps There are no characters, and there is no story. The developers constantly update with new game features. Lets players find what has been added instead of announcing it. Players all operate within one world and their creations are visible to everyone. Players inspire each other and work together to create new structures. DRAGONPLAY POKER FREE DragonPlay's initial seed capital came from Entree'Capital and launched in 2010. OVER 12 MILLION INSTALLS between Android and Facebook Yaow: Rase fo20 LOU IN-APP PURCHASES: pay to receive additional gold to gamble with DragonPlay gained a $14 million dollar investment from Accel Partners to expand their app portfolio. TIERED RANKING SYSTEM builds respect among the poker community WORDS WITH FRIENDS zrwGA FREE Alec Baldwin was removed from an airplane for refusing to turn off 'Words with Friends' Zynga's Response: "Let Alec Play" 7.5 BILLION MINUTES OF PLAYTIME weme friends in December 2012 alone w Z'EP IDOL OFIO'TTER O EDIT W DA O c LIN LING 63% PLAY WITH CLOSE FRIENDS SET HENAY O HEX AN L'UG ASEMIS A 62% RECONNECT WITH OLD FRIENDS ME'ET DI O P'A E TRESS vON FAB o o HO AD R'OD WOEO 43% PLAY WITH RELATIVES 82% FEEL MORE CONNECTED to friends and family zynga PLAY WITH UP TO 20 FRIENDS TAUE or strangers simultaneously LONG TIME LIMITS Random games: 5 days to move Invite games: 11 days to move CANDY CRUSH SAGA KING.GCOM FREE 9.7 MILLION USERS as of Jan. 17, 2013 King.com has over $47 million in venture investment from Apax Partners and Venture Investme ciously sweet fu. 50 MILLION USERS In-App purchases: "Charms" advance users faster as total audience within all King.com apps 215 LEVELS PUBLIC LEADERBOARDS for top scores keep players coming back NEW LEVELS ADDED REGULARLY ADDICTIVE PUZZLE GAME Freres 40620 MULTI-PLATFORM COMPATIBLE MULTIPLE GAME MODES for user accounts MAKE MORE MONEY presented by FROM YOUR ANDROID APPS Startapp More information on our website StartApp.com Sources: www.gamasutra.com/view/news/165171/GDC_2012 Zyngas_Schappert_shares_Words_with_Friends_statistics.php.USub716kNQ0 play.google.com/store/apps/details?id=com.dragonplay.liveholdempro&feature=apps_topgrossing www.dragonplay.com/Games/LiveHoldem/Faq.aspx play.google.com/store/apps/details?id=com.mobage.ww.a759.Blood_Brothers Android&feature-apps_topgrossing www.insidemobileapps.com/2012/04/02/dragonplay-lands-14m-series-a-round-from-top-grossing-poker-app-on-android-looks-at-ma-for-growth-in-casino-genre/ about.king.com/ www.celebritynetworth.com/richest-businessmen/companies/zynga-net-worth/ en.wikipedia.org/wiki/ZyngaRelationship_with_Facebook en.wikipedia.org/wiki/King.com play.google.com/store/apps/details?id=com.king.candycrushsaga&feature=search_result#?t=W251bGwsMSwxLDEslmNvb55raWSnLmNhbmRSY3J1c2hzYWdhll0. play.google.com/store/apps/details?id=com.zynga.words#7t=W251bGwsMSwxLDixMiwiY29tLnpSbmdhLndvcmRzil0 build.developereconomics.com/revenue-haves-and-have-nots/ guardian.co.uk/technology/appsblog/2013/feb/06/zynga-mobile-games-growth

The Foundations of a Successful App

shared by NowSourcing on May 07
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This infographic provides a deeper look into what it takes to have a successful app.

Publisher

StartApp

Category

Gaming
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