The Economics of Social Gaming

THE ECONOMICS OF Social Gaming ABOUT SOCIAL GAMERS 35% 1 in 5 83% of social gamers Americans over the of participants age of six has played an online social game. have no previous use Facebook to gaming experience. play online games. Most have never played a That's nearly 60 million Americans. Making it the most popular traditional video game. destination for online games. IN-GAME PURCHASES $6B $5B $4B $3B $28 $1B 2009 2010 2011 2012 2013 $6 Billion 41% is predicted by experts to be spent by internet users on virtual goods in 2013. $2.2 billion was spent in 2009. of users have made repeat purchases in some of the best-performing social games. At the same time, in-game purchases should Some stats peg North American gamers' average overtake pay-per-downloads. expenditure per user at $74 in just four months. 53% 83% 28% of players in the U.S. & UK have earned and/or spent virtual currency in a of social gamers in the U.S. & UK have purchased of social gamers in the U.S. & UK have purchased a virtual gift. virtual currency with real-world money. social game. MOBILE GAMING 888888888 888888888 888888888 888888888 888888888 70-80% $54 Billion 84% of all mobile downloads The mobile gaming of tablet owners industry is predicted to reach $54 billion by 2015. are games. play games. YYYYYYYYYY YYYYYYYYYYYYY 140 Million The number of times Angry Birds has been downloaded. MAJOR ACQUISITIONS Oplayfish Playdom $400 $763.2 MILLION MILLION EA DISNEY EA acquired Playfish for $400 million. Disney acquired Playdom for $763.2 million. Mashable Infographics RESEARCH BY: SOURCE DESIGN BY: Zachary Sniderman Mashable @nick_sigler 0000000000 0000000000 0000000000 0000000000 0000000000 0000000000 0000000000 0000000000 0000000000 0000000000