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The Economics of FarmVille

Sources: GamePro, Zynga, Business Insider, Mashable, Inside Facebook THE ECINOMICS OF FARMVILLE Yzynga BETA AП 3 200 >> MILLION USERS LOG IN ARE PLAYING MILLION MILLION USERS A MONTH DAILY ACTIVE USERS TO FACEBOOK EVERY DAY FARMVILLE!! LAUNCHING DATE GA.E00A, MOST POPULAR TIME TO PLAV 18-OAAM PLAVER PROFILE FIZ FEMALE 40 ZMALE EVE PLAHING TIME: 3 MINITES FARMVLLE zynga 1) Select Currency us FV Zynga is the social games maker behind Farmville. 2) Select Package It's got revenue run-rate around $600 million, doing well over $1,000,000 in revenue a day, according to another source. E Farm Cash Get Farm Cash to buy speciai items • 310 s00 ce usn Beat vanuel e 240 s0 cn D Farm Coins Nend more coins? Buy some now! O 70.000 SAG cG UsD Best valet san 00 URD O s10.00 usn zynga WHY 50 ADDICTIVE? 3) Select Payment Method Farmville uses every social heart-string - there is gifting, scoreboards o Para PayPaf FACHOO and even collective efforts to raise a barn! Continue If you opt out - you are letting the team down. WHERE DOES THE REAL MONEY COME FROM? zynga a rosao They make money getting users addicted and then selling them "virtual goods" that make those games easier. If you tried hard enough, you could earn your farm coins and farm cash through buying and selling of produce and animals. This would take you through weeks of repetitive tasks. The urge to bypass this laborious process and inject your own, real money into the game to convert into farm cash and coins is constant. A 12-year-old UK boy amassed £905 in FarmVille debt. About £288 of that came from the boy's own savings, while £625 was billed to his horrified mother's credit card. The debt - equivalent to about $1,400 USD – was racked up in all of about two weeks' worth of gameplay. In the popular casual Facebook game, players can spend real money to accrue virtual currency and items. Profit/day 65.00 60.00 54.00 50.75 39.00 Crop Soybeans Squash Artichoke Eggplant Wheat Profit/day 33.00 33.00 29.75 24.00 21.67 Profit/day Crop Crop Peppers Rice Corn Pumpkin Pineapple Profit/day Crop Profit/day Crop Super Berries 900.00 Tomatoes Sunflowers Coffee Blueberries 174.00 165.00 162.00 156.00 Carrots Raspberries Broccoli Red Wheat Yellow Mellon 77.00 150.00 132.00 129.00 84.67 77.00 72.00 71.67 69.00 66.00 Potatoes Strawberries Yellow Bell Watermelon Cotton FARMVILLE PROFIT CHART Meanwhile, back in the real world The USDA forecasted that farm households' average total income would be $85,140 in 2009... CELEBRITY ADDICTS Celebrities have been confessing that they too are Farmville Addicts. Some playing for up to four hours a day! LAIY GAGA ANNALYNNE MCCORI ELLEN WYCLEF JERN AVRIL LAVIENE RACHEL RAY I WISH MY MUM WOULD PAY MORE ATTENTION TO ME BUT SHE'S TOO BUSY HARVESTING Recently Dr. Phil confronted a woman on her FarmVille addiction: "You have a ridiculous addiction to a ridiculous computer game that's interfering with your ability to be a mother". HER CROPS! FARMVILLE AND JOB The first Farmville firing: a politician in Bulgaria was removed from a city council committee for playing FarmVille during meetings. He defended his game play by pointing to the fact his colleagues were also playing, so much so that they had reached a higher level than him! Last year, a study found that 8 percent of companies had dismissed employees as a result of their actions on social media sites. MERCHANDISE SUPER ARMMIRR CUPE Green Fsé ELURPEE FarmVille fans can buy game-branded drinks and food en masse in order to earn exclusive items needed for the game. FARMVILLE GRAPE TOMATOES

The Economics of FarmVille

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FarmVille is a very popular and addictive online game played through the Facebook community. This infographic explains what makes this game so addictive and how Farmville makes money selling virtual p...

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Zynga

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Gaming
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