Value Menu: Benefits of Digital Menu Boards

Value Menu THE TOP 12 BENEFITS OF DIGITAL MENU BOARDS Our April 2012 survey of quick service and fast casual restaurant operators revealed the top benefits of digital menu board systems. LUNCH & DINNER RGER Centralized control of menu board content 2 Better pricing flexibility 3 Lower costs to make menu changes 67.9% 49.1% 49.1% 0 Increased O Improved operational efficiency 5 Increased sales customer satisfaction of promotional items 47.2% 37.7% 37.7% TODAY ONLY: BUY ANY OF THESE ITEMS AND ADD A LARGE SOFT DRINK FOR ONLY $1 NEC SIDES & BEVERAGES Better compliance with menu ® Higher check averages 9 Increased sales of high margin items labeling laws 22.6% 20.8% 18.9% 0 Improved order accuracy O Increased foot traffic 12 Higher margin per transaction 17.0% 15.1% 9.4% SIGN UP FOR CUSTOMER REWARDS AND GET A FREE SIDE ITEM NOW NEC accounts for J70% of quick service restaurant sales drive-thru approximately Of restaurants that employ digital menu boards, ONLY 27.3% have installed them at the drive-thru AVERAGE TIME TO RECOUP DIGITAL MENU BOARD INVESTMENT 30.8% 26.9% 11.5% 19.2% 11.5% SALES LIFT .... . .. 0-6 MONTHS 7-12 MONTHS 13-18 MONTHS 19-24 MONTHS 24+ MONTHS Digital menu boards typically help restaurants sell more MENU LABELING: YES WE CAN! 21.4% < 1% Sales lift • 1% - 3% Sales Lift • 3% - 5% Sales Lift > 5% Sales lift Digital menu boards can help restaurants that are now required to show calorie counts on menu items 39.3% 14.3% The Aljordable Care Act of 2010- Obamacare 25.0% Food establishments with 20 or more locations to provide calorie counts on menus and menu boards for standard menu items http://www.restaurant.org/nra_news_blog/2011/04/fda-issues-proposal-on-how-to-implement-new- nutrition-disclosure-rule-for-chain-restaurants-similar.cfm 200,000+ restaurants affected 71% of adults are trying to eat healthier http://www.fastcasual.com/whitepapers/2559/Digital-Menu-Boards-and-Labeling-Laws http://restaurant.org/pdfs/research/2011forecast pfb.pdf With digital menu boards showing nutritional value, they can do so much easier Fast, Casual.com 3 Digital SignageToday.om NEC Presented web. .com serving ideas daily insights for innovative restaurants