UK Ready Meal Consumption Trends

Ready meal consumption trends The ready meal market is cooking on full power in 2015. With sales continuing to heat up. let's have a look at how things are currently left to stand: There are more READY ΜEALS coNsUmed today 2015 2013 2011 THAN EVER BEFORE. 2009 300 600 900 1200 1500 "Amount consumed (in millions) Chilled ready meals sell more than frozen ones. There's a perception they're higher quality. However, many brands are challenging that. Amy's Kitchen says that freezing is Ay's the most natural kitchen preservation method available" TM How much do we spend on frozen ready meals in the ÜK? Meat ready meals: Fish ready meals: Other ready meals: £323.1M £104.4M £17.8M L But that's nothing compared WITH CHILLED READY MEALS – here's how UK sales break down BY FOOD NATIONALITY: English Italian Indian Chinese dishes dishes dishes dishes £449.9m £431.2m £189.9m £108.6m Other Spanish Мexican French dishes dishes dishes dishes £40.9m £35.8m £31.6m £26.3m Thai Greek Oriental Almost dishes dishes dishes £1.4 £24.5m £22.9m £21.1m billion! We buy most of our ready meals at Tesco. The big four have their own high-quality ranges: Waitrose TESCO MARKS & SPENCER LIDL ALDI 26.9% TESCO finest 272 Other 54% The co-operative 15.1% 10.9% 14.5% Sainsbury's M Sainsbury's MORRISONS Berence Fresh ideas ASDA ASDA Gefra Special Own label ready meals dominate other brands £196.9 MILLION £1.63 BILLION (FROZEN) (CHILLED) But away from the 'own label' ready meals, which brands are the biggest sellers? FROZEN CHILLED Heinz Innocent Bird's Eye WelghtWatchers Young's Saucy Fish Bisto Bigham's 10 20 30 40 50 10 15 20 'Amount sold (£ in millions) "Amount sold (£ in millions) The average price of READY MEALS HAS RISEN 4.5% in the past year, yet ready meal sales are up 5.1% TO £3.1 BILLIÓN. L Sources: The Grocer Ready Meals and Microwavable category report 2014 http://www.thegrocer.co.uk/reports/category-reports/ready-meals-category-report-2015/514104.article http://www.statista.com/statistics/281630/market-value-of-chilled-ready-meals-in-the-united-kingdom-uk-since-2007/ kern pack kernpack.co.uk [email protected] 0845 680 60 60