Tap into the business of craft beer

TAP INTO THE BUSINESS OF WHO'S DRINKING CRAFT BEER? CRAFT BEER 36 of consumers drink craft beer of Millenials, ages 25-34, prefer the taste versus of baby boomers WITH KENDALL COLLEGE 43 32 of craft beer Nearly half (45%) of consumers would try more craft beers if they knew more about them.' CRAFT BEER AND FOOD GO WELL TOGETHER SAISON WHEAT PALE ALE IPA IRISH RED BROWN ALE BARLEY CHOCOLATE WINE STOUT MUSHROOM RAVIOLI PUMPKIN PIE SALAD BURGER GRILLED CHEESE CHOCOLATE CAKE SUSHI CURRY You have to show your customers that you understand craft beer and will bring it to them in a craft sense, through glassware and food pairings. JOHN LALOGANES Assistant Professor at Kendall Author, The Beverage Managers Guide to Wine, Beer and Spirits PHIL MOTT Assistant Professor at Kendall DREW LARSON Kendall Alum Beverage Director at Hopleaf Owner of Leader's Beverage Consulting SALES OF CRAFT BEER JOB POTENTIAL Sales projected to triple by 2017 х 3 2,403 breweries 12 billion The total number of breweries in 2012 5.7 billion is the highest number since the 1880s. 103,585 jobs Craft brewers provide an estimated 103,585 jobs in the U.S., including serving staff in brewpubs. 2007 2012 2017 The 140-year-old Siebel Institute is moving to Kendall College. The modern beverage facility will house a teaching hall, brewery and famous Bier Stube, a space where students can learn the art of managing a beverage business. OSIEBEL Kendall College RIVERWORKS CAMPUS CHICAGO 1 Mintel, Craft Beer Report, 2012 2 American Brewers Association Learn about Beverage Management classes like Beer & Fermentation and The Business of Beverage Management at hospitality.kendall.edu