Pumpkin Spice Everything

PUMPKIN SPICE EVERYTHING PUMPKIN PRODUCTS Top 10 pumpkin-flavored product categories (based on 2014 sales in millions of dollars) Milk $5.4 Fresh desserts $6.4 WHEN? Ice cream $9.8 70 percent of total pumpkin- oriented sales Yogurt $11.4 70% Dog food $12.9 occur in 90 days (Sept. to Nov.) Baked bread $24.2 Baking mixes $25.7 Coffee $32.7 Cream $47.9 Pie filling $134.8 $30 $60 $90 $120 Growth of pumpkin-flavored sales over time (in millions of dollars) $400 $361 $350 19% $300 growth in sales $250 $202 $200 since 2011 2011 2014 STARBUCKS' PUMPKIN SPICE LATTE The #PSL is the crown jewel of the pumpkin craze. Here is everything you need to know. $1 billion estimated revenue from 2003 to 2015 2003 116,000 the year the PSL debuted @TheRealPSL Twitter followers $4 price of atall latte $4 Top regional interest 200 million 1. Alexandria, VA 2. Chicago, IL 100 percent of PSLS to be pumpkin spice lattes purchased 3. Columbus, OH made with real pumpkin for the first time in 2015 4. Charlotte, NC from 2003 5. Seattle, WA to 2014 6. Denver, CO September 2006 the pumpkin spice latte had its first mentions on Twitter At work drinking my pumpkin spice latte and listening to Tori's new @starria box set • 10:11 AM - 26 SEPT 2006 craving a pumpkin spicelatte butmourning theimpending agricultural pumpkin shortage • 10:23 AM - 27 SEPT 2006 @beelerspace PUMPKIN SPICE SEARCH TRENDS • Up until 2007, following the creation of the @Starbucks Twitter account, users weren't Googling pumpkin spice latte. Searches for the term have since grown 2,407 percent. • Interest in pumpkin spice lasts through Thanksgiving, longer than pumpkin spice latte. pumpkin spice pumpkin spice latte 1,023% increase in pumpkin spice Google searches since 2004 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Pumpkin spice latte mania starts in August and tapers off after the #PSL is released. July August September October November December JUMP ON THE BANDWAGON. IT'S PEAK SEASON FOR A PUMPKIN SPICE LATTE! SOURCES: Google Trends: Twitter, Nielson. "Get ready for the great pumpkin invasion": Nielson, "Pumpkin power!": Buzzsumo ABZ Creative Partners © 2015 · Yourmarketing &communication zealots abzcreativepartners.com abzcreative PARTNERS DD