The Pop Up Restaurant Phenomenon

The Pop Up Restaurant Phenomenon A Fad That Will Eventually Disappear or Here To Stay? The drivers of this culinary sensation Pop up restaurant patrons tip more! Did you know? Hype and sign ups driven by: The Economics People Why do a pop up restaurant? Social Media fE Opening a high end eatery can cost more than $1M whereas a pop up restaurant is only a few thousand? - Low overhead - No Fixed Costs - Purely variable costs - Setup time costs Blogs Word of Mouth Partnerships Adventurous foodies Unique Experiences Made by: Chef creativity and freedom Pop up restaurants attract a wide range of patrons making for fantastic conversation :) Oddball venues Themes which include Exotic and/or local ingredients with an innovative spin The "sweet spot" of a Pop Up Restaurant happens when all three collide! One pop up dining experience is not like any other! elle Sources Presented by: 1. http://today.msnbc.msn.com/id/42919880/ns/today-money/t/fly-night-restaurants-pop-then-disappear/ cuisine cat. love. live, enjoy. 2. http://www.qsrmagazine.com/consumer-trends/new-restaurant-trend-really-pops-diners Event Catering and Private Chef Services