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Is Our Chocolate Getting Smaller?

Chacolate Are they SHRINKING our Here at Appliance City we have been convinced that chocolate has been getting smaller - that our Mars Bar's, Twix's and Double Deckers are not as big as we thought they were. When we started to investigate there appeared to be little data compiled in the subject. So we polled 1000 people and then set about our investigatiton. Here is what we found: We started by asking: "What do you think has been happening to the size of chcocolate since you were a child?" 100% 500 Prople fram the 500 People from the USA UK Thought that chocointe was. Thought that chocolate was. So what's actualy going on? We dove into the past to find weight values on old wrappers to find out the truth! Tagon Wheels UK Burtons 36g 41g 2006 2015 WAGON WHEELS RIGINA CAGON WHE Weight in grams 41 2000's 2010's Wagon Wheels have shrunk by 12% The UK Wagon Wheel was reduced in width in the 1980s from 79mm to 74mm. Yorkie UK Nestle 46g 2015 58g 1976 YORKIE YORKIE Weight in grams 58 60 52 70 46 1970's 1980's 1990's 2000's 2010's Overall, Yorkie has shrunk by 20% But they were considerably larger in the 2000's KitKat UK (4 finger pack) Nestle 35g 1960 45g 2015 KAK Weight in grams 45 45 1960's 1990's 2000's 2010's Overall, KitKats have grown by 29% Although they were biggest in the 2000's Mars UK Mars Inc 49g 1980 2015 Mars Mars Weight in grams 49 65 50 51 1980' 1990's 2000's 2010's Overall, Mars Bars have grown by 4% in the 90's they were even bigger, at 65g Snickers UK (Formerly Marathon) Mars Inc. 45g 1980 48g 2015 MARATHON SNICKERS Weight in grams 62 58 48 1980's 1990's 2000's 2010's Overall, Snickers has grown by 7% in 1990 they were even bigger, at 62g Tirix UK Mars Inc 60g 1986 50g 2015 TWix TIX Weight in grams 60 58 50 1980's 2000's 2010's Overall, Twix has shrunk by 17% Twix was largest in the 1980's at 60g Rally USA Hersheys 40g 1980 47g 2013 Rally Weight in grams 40 63 47 1980's 2000's 2010's Overall, Rally has grown by 18% but in 2004 they were even bigger, at 63g Lion Bar UK Nestle 49g 1989 50g 2015 Lion Weight in grams 49 49 55 50 1980's 1990's 2000's 2010's Overall, Lion Bars have grown by just 2% Lion bars we're called Big Cat in some areas until the late 1990s Peanut Butter Cups USA (2 cup pack) Hershey's 42g 2015 45g 1980 Reeses Reeses- Weight in grams (convertec from oz) 45 45 42 1980's 1990's 2000's 2010's Overall, Peanut Butter Cups have shrunk by 7% Although, they have only gone down by a tiny 3g! Hersheys Bar USA (Standard Bar) Hershey's 35g 1960 42g 2015 HERSHEY'S HERSHEY'S UICHOCOLAY Weight in grams (convertec from oz) 46 43 1960's 1970's 1980's 1990's 2000's 2010's Overall, The Hershey's Bar has grown by 20% The exact formula for Hershey's milk chocolate has been a secrtet since the first bar was released in 1900 Double Decker UK Cacbury 42g 1970 55g 2015 DOUBLE DECKER doube pecker Weight in grams 51 60 60 55 1970's 1980's 1990's 2000's 2010's Overall, Double Deckers have grown by 30% Although they were largest through the 1990's till the 2000's Boost USA Cadburys 35g 1980 42g 2015 Boost BOOST Wcight in grams (convortec from oz) 46 43 1960's 1970's 1980's 1990's 2000's 2010's Overall, The Hershey's Bar has grown by 20% The exact formular for Hershey's milk chocolate has been a secrtet since the first bar was released in 190o Greme Egg UK Cadburys 34g 1977 35g 2015 Weight in grams 1970's 2010's UK Creme eggs have grown by 3% Although in 2007, they were 39g! So it's understandable that people think they're getting smaller USA Hersheys (Cadburys branc) 34g 2015 39g 1970 Weight in grams 1970's 2010's USA Creme eggs have shrunk by 5% So we're getting off lightly in the UK. Chocolate? Change size. Why does Global Demand • 18,000 tonnes per day • Over 40 million bars The primary source of cocoa is Ghana, who have 700,000 cocoa farmers. The Ghanaian government have fixed the price paid to farmers for the crop, making it unprofitable for many. Healloncerns Concerns More than 2 in 3 adults are considered to be overweight or obese. 70% of adults are expected to be overweight or obese by 2034. With shocking statistics like this, initiatives are in place to improve public health. The Public Health Responsibility Deal aims to encourage businesses to make a significant contribution towards improving public health. Mars are at the forefront of this, pledging in 2012: "We are currently working to deliver our global commitment of making ail of our chocolate products no more than 250 calories per portion by 2013, which will see o further 12-16% reduction in calories to our 2 best selling bars (MARS and SNICKERS)." Mars Company Profits Many of the chocolate size reductions have taken place without corresponding price reductions. This is known as: "Shrinkflation" MORE LESS GOODS SAME COST PROFITS Brought to you by: appliance city.co.uk appliance expertise, delivered Sources: Google Consumer Surveys https://www.hersheys.com/pure-products/details.aspa ?id348DAname HERSHEYS-M Ik-Cho colate-Bar&t 0 http://www.candywrappererchive.com http://www.chocozone.netindex.phptaction 76id-288menu o http://www.flickriver.com/photos/23574881NO6/tags/mackintosh/ http://www.chocolatewrappers.info/ http://www.mikescandywrappers.com/ https://www.flickr.com http://preprod.marsnutrition.co.uk/NutritionDetails New.aspor?pc-32128 http://www.thegrocer.co.uk/fmcg/mars-bars shrink but-price-stays the same/362754.article http://en.wikipedia.org/wikiMers_(chocolate_bar) http://mentalfloss.com/uk/toad/27371are-cadbury-crome-eggs-really-getting-smaller http://www.mimor.co.uk/news/uk-news/chocolate-bars-getting-smaller-its-5084729 https://www.springtideprocurement.com/blog/2014/real-reason-chocolate-bar-shrinking https://responsibilitydeal.dh.gov.uk http://www.niddk.nih.gov/Pages/default.aspe http://www.nufflekitrust.org.uk/ http://www.fooditimeline.org/ http://www.cooksinfo.com/wagon-wheels https://www.pressandjournal.co.uk/fp/lifestyle/name-it/455048/17-things-may-not-known-ce dbury creme-eggs And of course, the local corner shop :) 48.3% 25.3% 79.8% II %9LL 8.6%

Is Our Chocolate Getting Smaller?

shared by BoomOnline on Feb 23
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An investigation into whether or not our chocolate is getting smaller. A look at a sample of chocolate bars from around the world and the difference in sizes over the years. Settle some of the argum...

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