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Home Grocery Delivery

シンンンン FROM BOOM TO BUST AND BACK TO BOOM: HOME GROCERY DELIVERY With our increasingly busy daily lives, the advent of home grocery delivery may seem like a futuristic answer to the modern times we live in, but for those who are old enough, there once was a time when things like eggs, milk and even ice were delivered daily. The Era of the Milkman MILK The decades following the turn of the century were the domain of the milkman. % OF US HOUSEHOLDS 60 55% 50- 40 E 29.7% 30 20 아 6.9% 10 0.4% 1938 1963 1975 2004 But home milk delivery had a powerful enemy: The refrigerator. From 1950 to 2014: VS The average size of a refrigerator more than doubled, going from a mere 9 cu ft, to a much roomier 22 cu ft, meaning there was plenty of reliable, cool storage for your milk and other perishable items. Between 1945 and 1949, Americans purchased 20 million refrigerators and 21.4 million cars. These factors led to the rise of a modern marvel: THE GROCERY STORE The US Grocery Landscape There are 37,459 grocery stores in the US employing 3.4 million Americans In2013 - - the US grocery market was making - $850 BILLON USD That's almost $2,750 a year for every man, woman and child in the country. Of that, online grocery sales represent $6 billion, or 1% of the market. The average margin of profit after taxes for the grocery store owner is a razor-thin 1.5%, industry-wide. FRUIT AND FIBRE Grocery spending online, as % of total I 2011 2016 Forecast 1 2 3 4 5 6 Britain 15 South Korea 10 Forecast yearly growth 2011 Japan 10 Germany 12 USA 17 13 France Source: Datamonitor Who are the major players in the US grocery delivery market? 8.8% PeaPod 5.7% FreshDirect S 3.2% Safeway The grocery industry is highly fragmented. The top 10 grocery chains in the US COMBINED don't even account for )50% of the total market Madison and Milwaukee, WI New York City, NY Seattle, WA Denver, CO Boston, MA Chicago, IL Long Island, RI San Francisco, CA Indianapolis, IN Hartford & New Haven, Somerset, NJ CT Los Angeles, CA New York City region including Long Island, Manhattan and the outer boroughs Amazon Fresh is expected to launch in another 14-40 cities by 2014 How much will it cost? Amazon Fresh: $299/year subscription. Free shipping for orders over $35 and next-day/same-day delivery options. PeaPod: Safeway: $12.95/order FreshDirect: Wal-Mart To Go: $6-10/order (depending on region) $5.99/order $7/order NetGrocer: Between $9.99 and $199.99 Why grocery shop online? Online shopping is convenient and helps you stick to your budget by reducing impulse buying. IN A RECENT STUDY, researchers found that on average, shoppers made impulse purchases to the tune of 20% f hei olal 60% bill on of their trips to the grocery store. $433/ That works out to year spent on impulse tems. an average of SSS Another benefit is price comparison You're unlikely to drive to several grocery stores to check the price of a jar of olives, but at an online store, that information is just a few clicks away. It's green! A single vehicle delivering to multiple homes in your neighborhood adds up to a lot less car trips taken by individuals each heading out to grab their grub. Source: http://www.forrent.com/blog/apt_life/food-delivery-boom-bust-back-boom ForRent.com Homes.com NONS LEADNG APMATMNT RESOURO

Home Grocery Delivery

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With our increasingly busy daily lives, the advent of home grocery delivery may seem like a futuristic answer to the modern times we live in, but for those who are old enough, there once was a time wh...

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For Rent

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