Getting Real: The Yogurt Story

GETTING REAL JJJJJJJJJ THE YOGURT STORY JJJjuuuJJJ What comes to mind when you think of yogurt? GOOD FOR YOU? 10 YEARS AGO TODAY you would have thought wrong. things have changed for the better. milk milk live & active modified corn starch high fructose corn syrup additives & preservatives other scary stuff! cultures PROTEIN (6 OZ SERVING) PROTEIN (6 OoZ SERVING) 5g 14-179C People are demanding healthy, simple, real food and the grocery store aisles are changing as a result. Greek yogurt now takes up more GROCERY space than ever in the dairy aisle. People want convenience, smaller portions, and more variety. Americans who eat yogurt at least once every two weeks (2001-2011) Greek yogurt forecasted increase over next 1-5 years 120% ↑15% 40% 1 YR 5 YR 2013 Consumption Trends Predict smaller bites eaten more frequently with more variety Real food is simple and good for you. It's what consumers crave, and it's time for more options. rrrccrcrrrrrrccrrrr. Sources: "How America Eats Today" Advertising Age, November 2012; Phil Lempert's "Food Trend Predictions for 2013"; and the USDA. CHOBANI LEADING BRAND OF YOGURT NUTRIENTS FLAVORED YOGURT NUTRIENTS PLAIN YOGURT