Food Nation 2013

FOOD NATION 2013 You can't deny that Britain is a foodie nation, but as the seemingly endless squeeze on everyone's finances contin- ues just how much are we dedicating to all things food? To answer this question, the team at VoucherCodes.co.uk commissioned a study into just how much value people place on one of life's most basic essentials and biggest luxuries. The following infographic shows how much the nation's cities spend on groceries, takeaways and eating out each year. UK CITY SPENDING GROCERIES, TAKEAWAYS & EATING OUT We looked at the total food spend of 30 of the UK's biggest cities, concentrating on the differences between grocery spend and combined spend on takeaways and eating out. The below graphic shows just how different your attitudes towards eating vary depending on where you live. GROCERIES TAKEAWAY & EATING OUT £2,506.92 LONDON £2,659.59 £3,071.12 NEWCASTLE E1,816.96 £3,036.24 CAMBRIDGE E1,541.64 £3,252.12 EDINBURGH £1,939.92 £2,679.00 GLASGOW £1,674.84 £2,792.40 BELFAST £1,512.12 £2,674.92 LEICESTER E1,574.16 £2,869.32 BRIGHTON £1,360.20 £2,845.44 LEEDS £1,379.64 £3,166.80 ABERDEEN E1,011.24 £2.467.44 MANCHESTER £1,643.04 £2,994.72 WOLVERHAMPTON E1,130.40 E2,592.72 NORWICH El,434.00 £2,414.40 BIRMINGHAM £1,546.44 £2,632.80 COVENTRY £1,324.32 £2,877.12 CHELMSFORD E518.28 £2,364.96 LIVERPOOL £1,554.36 £2,713.32 SWANSEA E1,167.36 £3,171.96 WREXHAM £677.52 £2,739.84 SHEFFIELD £1,034.76 £2,335.32 PORTSMOUTH £1,434.96 £2,532.96 YORK E1,230.12 £2,674.32 SOUTHAMPTON £1,072.44 £2,851.68 GLOUCESTER £788.88 £2,517.36 PLYMOUTH El,095.84 £2,398.20 CARDIFF £1,169.52 £2,515.80 OXFORD £918.84 £2,280.72 BRISTOL £1,032.84 £2,190.24 WORCESTER £874.44 LONDON MANCHESTER CHELMSFORD FORKING OUT SWEET&SOUR MILE TAKEAWAY CHEAP Londoners are the biggest foodies, spending 28% more than the average UK food budget Manchester residents are 69% more likely to choose Chinese food over Indian takeaway It will take three and a half years for Chelmsford residents to match the takeaway spend of Newcastle WREXHAM PLYMOUTH HOME CHEFS WALLET-CONCIOUS Three in five spend smart Plymouth foodies Wrexham residents spend 1 and a half times as much on groceries than Worcester residents choose to cook at home to save the £s GROCERIES vs TAKEAWAYS MEN vs WOMEN When it comes to eating in vs eating out men and women have very different tastes. While the average man consumes 151 takeaways each year, women place much more value on cooking at home, spending £285.21 more than men on groceries each year. Here's how the sexes compare: AVERAGE YEARLY SPEND £3,318 GROCERIES £3,033 £845 EATING OUT £806 £590 TAKEAWAYS £884 FEMALE MALE SPENDING BY AGE GROUP Without a doubt eating out is most popular amongst 25-34 year olds, who spend twice as much at restaurants as their 45-54 year old counterparts. The below graph looks at how the food we eat and the amount of money we spend changes as we get older. • GROCERIES • TAKEAWAYS O EATING OUT £1,019 £673 £971 £1,359 £1,231 £937 £582 £317 £1,267 £1,237 £4,069 £5,235 £7,218 £7,274 £7,166 25-34 18-24 Yrs Old 55+ Yrs Old 35-44 45-54 Yrs Old Yrs Old Yrs Old Research commissioned by OnePoll, based upon a sample size of 2000 adults from the UK's largest cities between the 19th and 20th March 2013. The research focusses on the total food spend of each adult across grocery purchases, eating out costs and takeaway spend. VoucherCodes.co.uk