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Cooking and Food

THE NEXT GENERATION OF AUDIENCE INSIGHTS emma Ipsos POWERED BY IPSOS COOKING AND FOOD ATTITUDES TO COOKING & FOOD WHAT'S MOST IMPORTANT TO AUSTRALIANS? 74% 77% QUALITY INGREDIENTS FLAVOUR CONFIDENT AND EXPERIMENTING tttttt Six in ten Australians are confident cooks Six in ten Australians like to experiment with new taste sensations & cuisines FOOD = SHARING Six in ten Australians say food is all about sharing OUT OF HOME DINING/EATING CAFÉ, TAKEAWAY OR BOTH? 62% been to a café for coffee or drink 60% bought takeaway food from a fast food place 58% been to a café for a meal or snack 45% been to a fast food restaurant LICENSED RESTAURANTS 50% people have been to a licensed restaurant for a meal once in the last month Restaurant - WHAT FOOD DO WE EAT AND DRINK? ONCE A WEEK WE EAT ilin 92% 87% 58% 57% chicken beef lamb seafood ONCE A WEEK WE DRINK 30 30 30 30 25 - 25 25 25 20 20 20 - 15 - 15 15 E 10- 10 10 23% 22% 21% 14% beer red wine white wine spirits FOR MORE INFORMATION PLEASE CONTACT: Ipsos Australia Level 13,168 Walker Street North Sydney, NSW 2060 T: +6129900 5100. F: +612 9954 0284 © Ipsos Australia, 2013. emma™ is a trademark of The Readership Works.

Cooking and Food

shared by capitanbollito on Aug 29
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This infographic is one of a series of works produced to promote the new emma (readership metric) product. See more on emma.com.au

Publisher

emma

Category

Food
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