Celebrate Chocolate Day

CELEBRATE Chocolate Day WHAT SCIENCE SAYS ABOUT CHOCOLATE: IT REALLY IS GOOD FOR YOU! Chocolate lovers the world over have always argued it's good for the soul and psyche. Studies in Elsevier's scientific journals show that it's also good for a lot of other things including our libido, pressure and coughs - and it may even help prevent wrinkles! ELSEVIER •aphrodisiac The effects of chocolate are attributed to PHENYLETHYLAMINE (reported Chocolate to induce pleasurable sensations) can help your and N-acylethanolamines, which Love ue increase sensitivity." AA AAAA medicinal effects. The therapeutic use of Chocolate has many CACAO that originated with Native Americans has been confirmed: CARDIOVASCULAR DISEASE: CONSTIPATION, DYSENTERY, INDIGESTION: Magnesium PREVENT DISEASES OF “AGING": The anti-aging Chocolate's flavanols help lower blood pressure. found in chocolate corrects properties of dark chocolate acidity and improves digestion. are beneficial to different TREATING COUGHS: brain functions. Flavonoids Chocolate's theobromine may also influence suppresses vagal activity responsible for coughing. SKIN PROBLEMS: Cocoa neurological conditions such butter contains fats and as Alzheimer's disease.? antioxidants that help protect DENTAL PROBLEMS: Chocolate's tannins, containing polyhydroxy- phenols (6%), are key the outer layer of skin, shielding it from damage and locking in moisture thereby helping to prevent wrinkles. substances that can relieve bleeding gums and improve breath odor. A study of computer-based NEUROPSYCHOLOGICAL TESTS assessing word discrimination, verbal memory, design memory, attention Chocolate span, reaction time, problem solving, may make and response variability showed that verbal and visual memory were you significantly higher after milk clever. chocolate consumption.³ IDEAL CHOCOLATE bewerage pairings go beyond just milk. A study of regular chocolate consumers showed that beverages such as balsamic vinegar, liqueur wine, coffee and Port wine are versatile partners for chocolate.“ INFLUENCE CAN The mere scentof chocolate changes the behavior of visitors in a CHOCOLATE shop. Data indicates that such a pleasant ambient scent shifts consumers' shopping goals from searching for specific products they want to buy (i.e., purchasing intentions goal-directed behavior) to exploring products in general and in detail (i.e., general approach behavior). Chocolate research is at an all-time high. SCHOLARLY OUTPUT output (published papers in peer-reviewed journals) has seen a steady increase over the past 15 years. The three leading US universities for chocolate research are Harvard, UC Davis and the University of Minnesota. Nestle is the largest corporate researcher. References: 1. Food Research International, Volume 44, Issue 4, May 2011, pages 840–850. 2. Maturitas, Volume 67, Issue 3, November 2010, pages 195–196. 3. Appetite, Volume 49, Issue 1, July 2007, pages 288. 4. Food Research International, Volume 48, Issue 2, October 2012, pages 703–711 5. Journal of Environmental Psychology, Volume 36, December 2013, pages 65–69 6. SciVal research data on scholarly output since 1996. MONDAY, JULY 7,2014