America's Appetie for the USDA's MyPlate

MBOOTH M Booth's Better4You team set out A COMMUNICATIONS COMPANY to take the pulse of America when the USDA replaced the classic Food Pyramid with its new MyPlate guidelines./ AMERICA'S APPETITE We wantęd to know, FOR THE USDA'S will people rethink the way they eat? MyPlate HAVE YOU HEARD ABOUT MYPLATE? MORE WOMEN THAN MEN OHAVE HEARD OF MYPLATE 46% 159% OF MEN HAVE NOT HEARD OF MYPLATE OF THOSE SURVEYEU 7. HAVE HEARD THE LEAST ABOUT II HAVE HEARD OF MYPLATE % WITH ONLY A HIGH SCHOOL EDUCATION 70%O 45%O DO YOU UNDERSTAND MYPLATE? OF THOSE FROM 16-34 DO NOT FULLY UNDERSTAND 36% 15% OF THOSE FROM OVER 55 YEARS OLD SOMEWHAT OR THOROUGHLY COMPLETELY UNDERSTAND UNDERSTAND SOMETHING ABOUT MYPLATE UNDERSTAND IT THE GUIDELINES 40% DO NOT UNDERSTAND MYPLATE WILL MYPLATE CHANGE THE WAY YOU EAT? CONSIDERING THE CHANGE 62% 57% VS OF FEMALES WILL/MIGHT MAKE THE CHANGE VS 55% OF MALES 60% (OVERALLI THE WEST IS THE REGION WITH THE HIGHEST % OF THOSE WHO ARE WILLING TO CHANGE 16-34 YEARS OLD ARE 2X AS LIKELY TO CHANGE THEIR EATING HABITS THEIR HABITS WITH MYPLATE 69% 19% VS 16-34 YEARS OLD OVER 55 YEARS OLD WILL MYPLATE CHANGE THE WAY YOU FEED YOUR FAMILY? 12% 22% 45% THATS 2X 7OF 16-34 YEAR OLDS WILL CHANGE DEFINITELY WILL CHANGE 46% MIGHT CHANGE 16% AS LIKELY, & WILLNOT CHANGE AS THOSE 9% 35-54 YEAR OLDS 112 55 AND UP Statistics presented are based on a national survey of 1,000 respondents. Source: M Booth's Better4You http://better4you.mbooth.com MBOOTH M Booth's Better4You team set out A COMMUNICATIONS COMPANY to take the pulse of America when the USDA replaced the classic Food Pyramid with its new MyPlate guidelines./ AMERICA'S APPETITE We wantęd to know, FOR THE USDA'S will people rethink the way they eat? MyPlate HAVE YOU HEARD ABOUT MYPLATE? MORE WOMEN THAN MEN OHAVE HEARD OF MYPLATE 46% 159% OF MEN HAVE NOT HEARD OF MYPLATE OF THOSE SURVEYEU 7. HAVE HEARD THE LEAST ABOUT II HAVE HEARD OF MYPLATE % WITH ONLY A HIGH SCHOOL EDUCATION 70%O 45%O DO YOU UNDERSTAND MYPLATE? OF THOSE FROM 16-34 DO NOT FULLY UNDERSTAND 36% 15% OF THOSE FROM OVER 55 YEARS OLD SOMEWHAT OR THOROUGHLY COMPLETELY UNDERSTAND UNDERSTAND SOMETHING ABOUT MYPLATE UNDERSTAND IT THE GUIDELINES 40% DO NOT UNDERSTAND MYPLATE WILL MYPLATE CHANGE THE WAY YOU EAT? CONSIDERING THE CHANGE 62% 57% VS OF FEMALES WILL/MIGHT MAKE THE CHANGE VS 55% OF MALES 60% (OVERALLI THE WEST IS THE REGION WITH THE HIGHEST % OF THOSE WHO ARE WILLING TO CHANGE 16-34 YEARS OLD ARE 2X AS LIKELY TO CHANGE THEIR EATING HABITS THEIR HABITS WITH MYPLATE 69% 19% VS 16-34 YEARS OLD OVER 55 YEARS OLD WILL MYPLATE CHANGE THE WAY YOU FEED YOUR FAMILY? 12% 22% 45% THATS 2X 7OF 16-34 YEAR OLDS WILL CHANGE DEFINITELY WILL CHANGE 46% MIGHT CHANGE 16% AS LIKELY, & WILLNOT CHANGE AS THOSE 9% 35-54 YEAR OLDS 112 55 AND UP Statistics presented are based on a national survey of 1,000 respondents. Source: M Booth's Better4You http://better4you.mbooth.com MBOOTH M Booth's Better4You team set out A COMMUNICATIONS COMPANY to take the pulse of America when the USDA replaced the classic Food Pyramid with its new MyPlate guidelines./ AMERICA'S APPETITE We wantęd to know, FOR THE USDA'S will people rethink the way they eat? MyPlate HAVE YOU HEARD ABOUT MYPLATE? MORE WOMEN THAN MEN OHAVE HEARD OF MYPLATE 46% 159% OF MEN HAVE NOT HEARD OF MYPLATE OF THOSE SURVEYEU 7. HAVE HEARD THE LEAST ABOUT II HAVE HEARD OF MYPLATE % WITH ONLY A HIGH SCHOOL EDUCATION 70%O 45%O DO YOU UNDERSTAND MYPLATE? OF THOSE FROM 16-34 DO NOT FULLY UNDERSTAND 36% 15% OF THOSE FROM OVER 55 YEARS OLD SOMEWHAT OR THOROUGHLY COMPLETELY UNDERSTAND UNDERSTAND SOMETHING ABOUT MYPLATE UNDERSTAND IT THE GUIDELINES 40% DO NOT UNDERSTAND MYPLATE WILL MYPLATE CHANGE THE WAY YOU EAT? CONSIDERING THE CHANGE 62% 57% VS OF FEMALES WILL/MIGHT MAKE THE CHANGE VS 55% OF MALES 60% (OVERALLI THE WEST IS THE REGION WITH THE HIGHEST % OF THOSE WHO ARE WILLING TO CHANGE 16-34 YEARS OLD ARE 2X AS LIKELY TO CHANGE THEIR EATING HABITS THEIR HABITS WITH MYPLATE 69% 19% VS 16-34 YEARS OLD OVER 55 YEARS OLD WILL MYPLATE CHANGE THE WAY YOU FEED YOUR FAMILY? 12% 22% 45% THATS 2X 7OF 16-34 YEAR OLDS WILL CHANGE DEFINITELY WILL CHANGE 46% MIGHT CHANGE 16% AS LIKELY, & WILLNOT CHANGE AS THOSE 9% 35-54 YEAR OLDS 112 55 AND UP Statistics presented are based on a national survey of 1,000 respondents. Source: M Booth's Better4You http://better4you.mbooth.com MBOOTH M Booth's Better4You team set out A COMMUNICATIONS COMPANY to take the pulse of America when the USDA replaced the classic Food Pyramid with its new MyPlate guidelines./ AMERICA'S APPETITE We wantęd to know, FOR THE USDA'S will people rethink the way they eat? MyPlate HAVE YOU HEARD ABOUT MYPLATE? MORE WOMEN THAN MEN OHAVE HEARD OF MYPLATE 46% 159% OF MEN HAVE NOT HEARD OF MYPLATE OF THOSE SURVEYEU 7. HAVE HEARD THE LEAST ABOUT II HAVE HEARD OF MYPLATE % WITH ONLY A HIGH SCHOOL EDUCATION 70%O 45%O DO YOU UNDERSTAND MYPLATE? OF THOSE FROM 16-34 DO NOT FULLY UNDERSTAND 36% 15% OF THOSE FROM OVER 55 YEARS OLD SOMEWHAT OR THOROUGHLY COMPLETELY UNDERSTAND UNDERSTAND SOMETHING ABOUT MYPLATE UNDERSTAND IT THE GUIDELINES 40% DO NOT UNDERSTAND MYPLATE WILL MYPLATE CHANGE THE WAY YOU EAT? CONSIDERING THE CHANGE 62% 57% VS OF FEMALES WILL/MIGHT MAKE THE CHANGE VS 55% OF MALES 60% (OVERALLI THE WEST IS THE REGION WITH THE HIGHEST % OF THOSE WHO ARE WILLING TO CHANGE 16-34 YEARS OLD ARE 2X AS LIKELY TO CHANGE THEIR EATING HABITS THEIR HABITS WITH MYPLATE 69% 19% VS 16-34 YEARS OLD OVER 55 YEARS OLD WILL MYPLATE CHANGE THE WAY YOU FEED YOUR FAMILY? 12% 22% 45% THATS 2X 7OF 16-34 YEAR OLDS WILL CHANGE DEFINITELY WILL CHANGE 46% MIGHT CHANGE 16% AS LIKELY, & WILLNOT CHANGE AS THOSE 9% 35-54 YEAR OLDS 112 55 AND UP Statistics presented are based on a national survey of 1,000 respondents. Source: M Booth's Better4You http://better4you.mbooth.com MBOOTH M Booth's Better4You team set out A COMMUNICATIONS COMPANY to take the pulse of America when the USDA replaced the classic Food Pyramid with its new MyPlate guidelines./ AMERICA'S APPETITE We wantęd to know, FOR THE USDA'S will people rethink the way they eat? MyPlate HAVE YOU HEARD ABOUT MYPLATE? MORE WOMEN THAN MEN OHAVE HEARD OF MYPLATE 46% 159% OF MEN HAVE NOT HEARD OF MYPLATE OF THOSE SURVEYEU 7. HAVE HEARD THE LEAST ABOUT II HAVE HEARD OF MYPLATE % WITH ONLY A HIGH SCHOOL EDUCATION 70%O 45%O DO YOU UNDERSTAND MYPLATE? OF THOSE FROM 16-34 DO NOT FULLY UNDERSTAND 36% 15% OF THOSE FROM OVER 55 YEARS OLD SOMEWHAT OR THOROUGHLY COMPLETELY UNDERSTAND UNDERSTAND SOMETHING ABOUT MYPLATE UNDERSTAND IT THE GUIDELINES 40% DO NOT UNDERSTAND MYPLATE WILL MYPLATE CHANGE THE WAY YOU EAT? CONSIDERING THE CHANGE 62% 57% VS OF FEMALES WILL/MIGHT MAKE THE CHANGE VS 55% OF MALES 60% (OVERALLI THE WEST IS THE REGION WITH THE HIGHEST % OF THOSE WHO ARE WILLING TO CHANGE 16-34 YEARS OLD ARE 2X AS LIKELY TO CHANGE THEIR EATING HABITS THEIR HABITS WITH MYPLATE 69% 19% VS 16-34 YEARS OLD OVER 55 YEARS OLD WILL MYPLATE CHANGE THE WAY YOU FEED YOUR FAMILY? 12% 22% 45% THATS 2X 7OF 16-34 YEAR OLDS WILL CHANGE DEFINITELY WILL CHANGE 46% MIGHT CHANGE 16% AS LIKELY, & WILLNOT CHANGE AS THOSE 9% 35-54 YEAR OLDS 112 55 AND UP Statistics presented are based on a national survey of 1,000 respondents. Source: M Booth's Better4You http://better4you.mbooth.com MBOOTH M Booth's Better4You team set out A COMMUNICATIONS COMPANY to take the pulse of America when the USDA replaced the classic Food Pyramid with its new MyPlate guidelines./ AMERICA'S APPETITE We wantęd to know, FOR THE USDA'S will people rethink the way they eat? MyPlate HAVE YOU HEARD ABOUT MYPLATE? MORE WOMEN THAN MEN OHAVE HEARD OF MYPLATE 46% 159% OF MEN HAVE NOT HEARD OF MYPLATE OF THOSE SURVEYEU 7. HAVE HEARD THE LEAST ABOUT II HAVE HEARD OF MYPLATE % WITH ONLY A HIGH SCHOOL EDUCATION 70%O 45%O DO YOU UNDERSTAND MYPLATE? OF THOSE FROM 16-34 DO NOT FULLY UNDERSTAND 36% 15% OF THOSE FROM OVER 55 YEARS OLD SOMEWHAT OR THOROUGHLY COMPLETELY UNDERSTAND UNDERSTAND SOMETHING ABOUT MYPLATE UNDERSTAND IT THE GUIDELINES 40% DO NOT UNDERSTAND MYPLATE WILL MYPLATE CHANGE THE WAY YOU EAT? CONSIDERING THE CHANGE 62% 57% VS OF FEMALES WILL/MIGHT MAKE THE CHANGE VS 55% OF MALES 60% (OVERALLI THE WEST IS THE REGION WITH THE HIGHEST % OF THOSE WHO ARE WILLING TO CHANGE 16-34 YEARS OLD ARE 2X AS LIKELY TO CHANGE THEIR EATING HABITS THEIR HABITS WITH MYPLATE 69% 19% VS 16-34 YEARS OLD OVER 55 YEARS OLD WILL MYPLATE CHANGE THE WAY YOU FEED YOUR FAMILY? 12% 22% 45% THATS 2X 7OF 16-34 YEAR OLDS WILL CHANGE DEFINITELY WILL CHANGE 46% MIGHT CHANGE 16% AS LIKELY, & WILLNOT CHANGE AS THOSE 9% 35-54 YEAR OLDS 112 55 AND UP Statistics presented are based on a national survey of 1,000 respondents. Source: M Booth's Better4You http://better4you.mbooth.com