American Dudes and Fast Food

BROUGHT TO YOU BY lab AMERICAN DUDES & FAST FOOD OF 500 MEN, AGES 18-35 % VISITED MCDONALD'S IN THE LAST THREE MONTHS. COMPARED TO ONLY 40% VISITING CHIPOTLE. HOW OFTEN SELF-DESCRIBED BODY TYPES ATE A MEAL FROMA FAST FOOD RESTAURANT IN THE LAST 3 MONTHS CUSTOMER LOYALTY 5-6 WHO SHAKES OUT ON TOP 3% r6% M. 27%- SKINNY 55% 34% SUBWAY 18% - 5% r6% - 12% TACO BELL 35%- FIT 47% 11% Wienny's 11% KFC 9% POT 5% HEAVY 59% OF YOUNG 34% ADULT MALES EAT AT FAST FOOD RESTAURANTS 21% REGULARLY OVER- WEIGHT 16% - 53% OH! THE CHOICES! HOW MEN CHOOSE WHAT TO EAT: MIX AND MATCH FROM THE ENTIRE MENU CE STANDARD FAST FOOD ORDER #1 37% 33% 25% 5% 2 Cheesy Double Decker Tacos With a Soda CHOOSE ONE OF THE VALUE MEALS MIX AND MATCH FROM THE DOLLAR/ VALUE MENU CHOOSE KID'S MEAL SOME LIKE IT HOT HOW MANY PACKETS OF HOT SAUCE DO YOU USE AT TACO BELL? 5+ 12% 15% 30% 18% 6% 19% HOW MANY DO YOU HAVE AT HOME? I CAN'T EVEN COUNT THEM ALL! 1-5 6-10 11-20 30% 32% 21% 9% 8% BEST FRIES AWARD 60% OF GUYS GO TO MCDONALD'S BURGER KING 21% JUST TO PURCHASE -MCDONALD'S FRIES OR A DRINK 56% CC STANDARD FAST FOOD ORDER #2 3 Junior Bacon Cheeseburgers, Ketchup Only, and a Small Fry WENDY'S 24% MOST LOVED ITEMS AT MCDONALD'S SOFT DRINKS STRAWS SHAKES FRIES SALADS COFFEE BURGERS 34% 37% 6% 6% 3% 11% 3% STANDARD FAST FOOD SUBWAY $5 FOOTLONG ORDER #3 HOW OFTEN MEN PURCHASE A $5 FOOTLONG Double Baconator with a Frosty WHEN VISITING SUBWAY CRISPY OR GRILLED? 38% 10% -3% 30% 19% 62% EVERY TIME OF MEN PREFER KFC'S CRISPY CHICKEN FREQUENTLY 32% GRILLED SOMETIMES RARELY 6% NEITHER NEVER For survey methodology, or to receive the complete results for this survey, please email us at [email protected] lab