Water Survey in Mumbai by Eureka Forbes

WATER AUDIT 2013 CONCERNS AND ISSUES WITH DRINKING WATER FINDINGS OF MUMBAI LEG OF ALL INDIA WATER SURVEY 111118in MUMBAI | NEW DELHI | LUCKNOW | KOLKATA | PUNE | HYDERABAD | BANGALORE | CHENNAI 83% pan-Indian INCIDENCE OF PEOPLE FALLING SICK IN THE LAST ONE YEAR diseases are water-borne respondents think water contamination is the biggest issue with drinking water 00000 111115 Sin CONTAMINATED BAD TASTE BAD COLOUR 71% HARDNESS ODOUR OTHERS 30% 10% 9% water-borne water-bome pan-Indian 7.10 in CONTAMINATED HARDNESS ODOUR OTHERS BAD TASTE BAD COLOUR 21% 6% 8% respondents think water contamination is the biggest issue with drinking water COLD / COUGH FEVER TYPHOID / JAUNDICE CHOLERA / DIARRHEA MALARIA / DENGUE 77% OTHERS 73% 10% 9% 9% respondents had someone in their family falling ill in the last one year 80% 5in10 MAIN SOURCE OF SOURCE OF DRINKING WATER According to the World Health Organization, about 80% of all diseases are water WATER SUPPLY AT HOMES respondents had someone in their family falling ill in the last one year borne diseases 0000 pan-Indian CAUSES OF DISEASE COLD/COUGH FEVER TYPHOD/ JAUNDICE CHOLERA/DURRHEA OTHERS MALARIA DENGUE 61% 16% 12% 11% 77% 13% 90% diseases are water-borne of households in of Mumbai households still drink water directly through taps Mumbai get water from municipal supply SE: 320 pan-Indian 49% Supply of Drinking Water Supply of Water PERMISSIBLE LIMITS op 44% BASE: TDS in mg/l OOO respondents believed 500 mg/l O CHLORIDES in mg/l 250 mg/l 200 mg/ Respondents in 596 Mumbai Households belonging to SEC A O HARDNESS in mg/l drinking unhealthy water was the main reason for diseases O TURBIDITY in NTU 1 NTU respondents believed drinking unhealthy water was the main reason for diseases in their families in their families 62% 20% 13% 5% 90% 5% 5% MUNICIPAL BORE-WELL TUBE-WELL WATER BOILED WATER TẠP WATER PACKAGED WATER TANKER PURIFIER IS YOUR WATER HEALTHY TO DRINK? Diva 2120-3000 Kalwa 196-1000 HOW DOES THIS IMPACT YOU AND YOUR FAMILY? O Western: Goregaon 416-1830 O Nalasopara (1220-1240mg) Mira Road 716 Deonar 260-700 20% 40% Badlapur 645 One-fifth of Indian households households in India get O Diva 600-1000 yet drink water directly through taps. water from borewells MUMBAI Goregaon 174-730 O Govandi 100-600 pan-Indian pan-Indian and tankers O Nalasopara 550 pan-Indian Supply of Drinking Water Supply of Water Diva 968-1560 中 中 中 中 中 10 Kalwa 196-1000 Mira Road 330 Virar 292 O Kandivli 285 53% 17% 16% 14% 60% 27% 13% PACKAGED MUNICA TUE WELL respondents believed they were not drinking healthy OOwater; that their water was not appropriate for consumption Sin10 Eureka Forbes Ltd (EFL), a pioneer and leader in water purification systems, with an intention of creating awareness of the present quality of water people drink at their homes, undertook an extensive survey across 8 cities, namely, New Delhi, Lucknow, Kolkata, Mumbai, Pune, Hyderabad, Bangalore and Chennai. During the survey approximately 3,500 consumers were interviewed in 23 Food Courts, 19 Cafe's and 10 outlets of a popular burger QSR having pan India presence. The basis objectives were to understand: CONDUCTED BY respondents believed they were not drinking healthy water; that their water was not appropriate for consumption • The influence of the quality of drinking water on the health of family • The issues with drinking water • The water purification practices adopted, if any • If the consumers were absolutely sure that their drinking water was healthy EUREKA FORBES GFK GfK Mode, one of the leading market research companies in India, conducted the audit of the survey. The total sample was audited and the findings of the survey are as above. Your friend for life