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How Carbon For Water™ Works

HOW TO TURN CARBON INTO WATER This spring, the landmark CARBON FOR WATERTM initiative launches. The first program of its kind, this initiative will leverage carbon financing to fund a commitment to bring clean and safe drinking water to Kenya's Western Province for a period of at least ten years. Vestergaard Frandsen, the maker of LifeStraw, will deliver close to 1 million free LifeStraw Family water filters to nearly every family in this region (that's a commu-. nity of nearly 4 million people), and will fund the training, maintenance, and support staff to insure the products are used correctly and efficiently. LifeStraw has the potential to reduce disease, help the environment, and improve the health and lives of up to 4 million people. The "Pay for Performance" business model creates an incentive to keep the program Each LifeStraw® Family unit filters at least 18,000 liters of water, enough to supply a family of five with clean and safe drinking water for at least three years. running smoothly. UNCLEAN CARBON WATER EMISSIONS REINVEST IN THE SYSTEM LIFESTRAW® PURIFICATION Unclean drinking water is a major cause of disease and death in Western Kenya. TRADITIONAL LifeStraw Family can provide clean water for nearly 4 million people. Investment in new units and repairs PURIFICATION keeps the system running. LIFESTRAWO FAMILY PROVIDES PROGRAM CREATED ol 00 CARBON WOTER THE RESULTS IMPROVED HEALTH for Clean drinking water impoves health, fights disease, and strengthens communities. Revenue is generated from the www.CARBONFORWATER.COM sale of carbon credits. CARBON REDUCED CREDIT IS EARNED THE GLOBAL MARKETPLACE LESS CARBON EMISSIONS Credits can be purchased by industries and governments looking to lower their carbon footprint. Independent auditors will survey the Province every six months to verify actual emissions reduced, CARBON CREDITS 1 cc 1 TON Each carbon credit has a monetary value determined by the type and origin. This generates revenue to self-sustain the program. By replacing traditional purification in which fossil fuels are burned to boil water, at least 2 million tons of carbon Environmental benefits from the LifeStraw will be removed from the environment every year. Family can be exchanged for carbon credits. A COLLABORATION BETWEEN GOOD AND GREGORY HUBACEK, IN PARTNERSHIP WITH VESTERGAARD FRANDSEN. EAN WATER STAINABLE

How Carbon For Water™ Works

shared by rmmojado on Mar 24
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In April and May, 2011, up to 900,000 LifeStraw® Family water filters will be distributed to approximately 90% of all households in the Western Province of Kenya. The distribution program, called “...

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