Click me
Transcribed

The Great British Summer

The Great British Summer With London hosting the 2012 Olympic Games, the eyes of the world are on Britain this summer. As one of the wettest and coldest summers on record thus far, it may not be the best advert for tourism in Britain. The Olympics are not the only event to suffer, so Creation Media thought we'd have a look at how summer 2012 compares with its predecessors, and what effect the weather may have had on your marketing campaigns. 334.8 HOURS JUNE 1925, LONG ASHTON, BRISTOL HIGHEST SUNSHINE IN THE AREA 383.9 HOURS JULY 1911, EASTBOURNE HIGHEST AMOUNT OF SUNSHINE EVER 1354.9 HOURS AVERAGE SUNSHINE A YEAR 1586 HOURS 2003, THE SUNNIEST YEAR YET 950.5MM OF RAIN 2010 Total Rainfall 838MM OF RAIN 1971-2000 1000 mm Height of Umbrella Average mm a year 145.3MM OF RAIN JUNE 2012 137.1MM OF RAIN Rainiest June Ever JUNE 1998 2nd Rainiest June A:00*1A7,5% sales were up 7.5% to £799m in 2009, ICE-CREAM and predicted to rise to £814m in 2012. In 2009, Pimms ran a heat-activated campaign. PIMM'S 22°C Their radio ads would only run if the weather reached 22°C! Sales APRIL 2012 SALES TIGHTS HOT DRINKS CHIPS AND POTATOES UMBRELLAS 5000 4000 3000 2000 1000 Glastonbury Wimbledon 40,000 TUBES DOUBLE 25.4 Hunter wellies sold each year in John Lewis just before the festival of sun block were given out in 2002! DEGREES CELCIUS 118 MM 1997 warmest Wimbledon in 1976 YEAR OF THE MUD 32 rainfall at the wettest game, 1976 slurry tankers were brought in to remove the mud cancelled games due to rain While we can't control the weather, we can most definitely manage every other aspect of your marketing needs. www.creation mediauk.com Sources: theweatheroutlook.com metoffice.gov.uk dailymail.co.uk nme.com bbc.co.uk foodmanufacture.co.uk guardian.co.uk/business lulwlwlul

The Great British Summer

shared by creationmedia on Jul 27
291 views
1 shares
0 comments
With London hosting the 2012 Olympic Games, the eyes of the world are on Britain this summer. As one of the wettest and coldest summers on record thus far, it may not be the best advert for tourism. ...

Category

Environment
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size