Youtube Video Optimization tips

BEST YOUTUBE ONPAGE OPTIMIZATION PRACTICES META DATA Craft your Title and Descriptions so that your target audience can relate to the story your video is trying to convey. Integrate a strong call to action in your description to turn your viewers into engaging website traffic. LENGTH For new users, YouTube videos can't be longer than 15 minutes (you can apply to have the limit removed). As a rule of thumb, shorter videos (90 seconds or less) keep the viewer engaged and are shared socially more. Obviously, these factors depend on the quality of the video's content! 3. SURROUNDING CONTENT Making sure that the on-page content surrounding the embedded video is as explanatory as possible. Be sure to provide a short synopsis of the video and highlight any key takeaways. Providing detailed on-page content allows search engines to make sense of certain rich media elements like videos, so it's important to craft this copy with attention to keyword usage. TRANSCRIPT Create a transcript if there are audible elements within a video. Transcriptions serve two purposes:They make video content universal to visually impaired visitors, and they allow search engines to fully digest the contents of a video. Even pulling key quotes from a video and placing them on-page can provide extra information to search engines. VIDEO SITEMAPS Prepare a video sitemap and submit to Google Webmaster Tools (GWT). This will help the videos become indexed.