The World of Hip Hop

audio hetwork THE WORLD OF HIP HOP Money, Wealth & Fame WHAT IS HIP HOP? WHO LISTENS TO HIP HOP? 1/ -IMLON MALES/FEMALES Hip hop is a subculture charactized by: 57% MALE 43% FEMALE Grafitti DJing Rap Breakdancing Entrepreneurship Fashion Street Smarts AGE 13-20 21-28 29-36 37-44 45-52 52% 30% 11% Slang Beatboxing GLOBALLY, THE HIP HOP INDUSTRY IS WORTH $10 BILLION P Diddy, Dr. Dre, and Jay Z represent -13% of this HIGHEST EARNING ARTISTS OF 2013 HOW ARE THEY SPENDING THEIR CASH? Smilions 10m 20m 30m 40m 50m P Diddy spent $72 MILLION on a luxury yacht 1.PDIDDY 2. JAYZ 3. DR DRE Jay Z spent 4. NICKI MINAJ $6.85 MILLION 5. BIRDMAN on an apartment in Manhattan 6. KANYE WEST 7.UL WAYNE Kanye West spent 8. WIZKHALIFA $60,000 on diamond teeth 9. LUDACRIS 10. PITBULL FASHION CULTURE IN HIP HOP PUT YOUR MONEY WHERE YOUR MOUTH IS BAR Since 2000, many rappers have been putting their money where their mouth is with grills. A grill can cost anywhere from $50 a tooth to $60,000 a set! WEALTH AROUND YOUR NECK Rappers love to show their wealth around their necks. Birdman's $26m diamond chain is one of the most expensive chains in hip hop. THE NAME DROPPING GAME Since Grandmaster Flash first name dropped Calvin Klein in 1982, rappers haven't stopped. In Kanye West's album 'College Dropout' over 52 brands were name dropped. BEST SELLING HIP HOP ALBUMS 2pac Outkast 12m MC Hammor Eminem 10m Beastie Brys Notorius BLG 50 Cent 8m Bone Thug& Hamony 6m Run DMC LL Cool J 2m 1970 1975 1980 1985 1990 1995 2000 2005 mlullluulml Def Jam Records Hip hop originated in 1973 with DJ Kool Herc. Death of Tupac Shakur and Biggie Smalls. Jay Z becomes first rapper to headline at founded by Rick Rubin. Hip Hop gets its own MTV TV show: "Yo! MTV Raps" Dr Dre produced Eminem's Debut First rapper to appear Glastonbury. Music industry coins the term 'rap music' on National TV (Kurtis Blow). The Slim Shady LP'. THE RECORD HOLDERS D = 1msales HIP HOP MUSIC IN FILM of hip hop fims produced per docade 29 • BEST SELLING HIP HOP ARTIST OF ALL TIME a Eminem - 100 million sales EMINEM 13 11 BEST SELLING HIP HOPALBUM OF ALL TIME e 2Pac (All Eyez On Me) - 11.7 million sales 1970s 1980s 1990s 2000s 2PAC The number of blockbuster hip hop films made per decade has increased by 380% since the 1970's. At $11.7 million, the highest grossing hip hop film ever made was Dave Chappelle's Block Party. BEST SELLING HIP HOP SINGLE OF ALL TIME a Puff Daddy (rI Be Missing You) - 7.2 million sales P DIDDY 50 CENT OWNS A FILM PRODUCTION COMPANY WHICH SIGNED A DEAL WORTH $200,000,000 Sources: Facebook Ad Targeting Data, RAA MDB htplwww.forbes.com/2004 o 21hiphopemi htpulwww.trawnyc.com/MeneHp-Hop JewelyHipHop-Chaine-2hem hepulen wkipedaogwLol best-seling hip hop albumsinhe Unted Sutes htplwww.kayarapaone.com/201308tome-hiphop-acts-youmight-not-inow 16em htpulwww.thegurdan.com/hiontshion-blog2013ep/27hip-hop-tshion-name-dop htplwww.forbes.com/stes/ackomaleygreerbug2013o92ash-ing-2013-heworlds-highest-paid-hip-hop-artists Image credits Sonik, Super 45, Rao Aniuch, Yacht Fan MP .com Scot Kinmartin, Beacon Radio, Suttepotems.com audio network roal abum sales