Why SMS marketing is a solid choice for the Entertainment industry

ENTERTAINMENT( 4,391,651 TOTAL OPT-INS ALMOST 2,000,000 PEOPLE IN THE UK WANT TO HEAR FROM ENTERTAINMENT COMPANIES ON A FREQUENT BASIS Opportunity: Total opt-ins for entertainment will increase by 20% between 2013 and 2015, from 4.39 million to 5.28 million. During this time, the number of smartphone users who will opt-in is set to leap from 2.48 million to 4.1 million. CRM key stats: 36% of males and 27% of females would welcome fortnightly or more frequent communications from entertainment companies. The demographics most likely to opt-in are 25-34 year olds, followed by 45-54 year olds. Around the UK: London accounts for 41% of total opt-ins. The region with the second largest number of opt-ins is Granada (11.7%), followed by Yorkshire (8.35%). Wales contributes 3.69% of total opt-ins, while Scotland adds a further 7.61%. FEMALE OPT-INS MALE OPT-INS FEATUREPHONE OPT-INS SMARTPHONE OPT-INS 1,714,630 2,484,506 | 2,499,345 1,892,306 text local TYNE TEES 197,326 Business Mobile Messaging WILL ÁCEPT MESSAGES FROM GRAMPIAN ENTERTAINMENT COMPANIES ON A QUARTERLY BASIS OR MORE FREQUENTLY STV GRANADA 202,311 LONDON 917,625 BORDER WANT MESSAGES MULTIPLE TİMES PER MONTH FROM ARE WILLING TO RECEIVE MESSAGES FROM ENTERTAINMENT COMPANIES ENTERTAINMENT COMPANIES YORKSHIRE MORE THAN GRANADA ONCE A MONTH HTV- CENTRAL 161,922 TOTAL OPT-INS ANGLIA HTV CARLTON/ LONDON MERIDIAN WEST COUNTRY WEST COUNTRY WANT MESSAGES FROM ENTERTAINMENT COMPANIES MERIDIAN PT INS FOR QUARTERLY MESSAGES FROM 25,080 94,658 | AT LEAST MONTHLY ENTERTAINMENT COMPANIES TYNE TEES