Vine Videos Facts

Vine a social video SHARING PLATFORM THE FACTS 2013 April vear thai the iumber of MOBILE DEVICES will exceed the world's TOTAL POPULATION 2346 ET 9 2 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 20 2/3 of the world's data will be video by 2017 in April 2013 Viréwas the most downloaded app in the Apple store THOUGHT LEADERS ON VİNE click on brand logo to view Vine TACO ULLL RENIHES WARNERS mobile A BRANDED Vine IS 4X 5 TWEETS per second contain a Vine LINK videos span 6 SECONDS and loop upon COMPLETION more likely to be seen than A BRANDED VIDEO TOP 5 İNDUSTRİES ON VİNE fashion sports automotive technology print BRAND BEST PRACTICES GE launched a Twitter-based vine campaign sing influencers and tweets to push content. GE imagination at work VinsTIP: #1 use HASHTAGS "Science Fair" 16,000 followers #6secondscience The FIRST brand to use Vine still an industry LEADER AneTIP: #2 CREATE How-To videos that Urban uses Vine to: Introduce New Products Promote Brand Contests Entertain & Engage Customers inform URDAN OÙIFIT TERS Using Vine and Twitter to blast Home Improvement How tos they raised brand awareness. Hired Vine influencer Meagan Cignoli to oversee #lowesfixinsix. Cignoli won a Cannes Cyber Lion for her work with Lowe's. #3inaTIP: DISTRIBUTICN STRATEGY IS KEY TO SUCCESS LOWE'S OREO Promoted launch of their new flavor by organizing a Flash Mob in NÝC Union Square featuring a live show by Owl City. #4 inaTIP: OREO Isa Vine to create instructional virdens and promote their Jingle and Flash Mob Campaign. AFT CONTENT TO MATCH call to action VINE , BE creative TIP PROMOTE YOUR Vine VIDEO ACROSS SOCIAL CHANNELS alde ing "Just as movies were different from Broadway and television showS were different from feature films, L every form of online media is also different."-Om Malik The 7th Chamber www.the7thchamber.com New York | Los Angeles | Chicago | London | Melbourne | Amsterdam | Singapore information supplied by ERANDS ON VINE