TV is Changing

GLOBAL VIDEO INDEX 2012 YEAR IN REVIEW brought to you by OOYALA BRANDED VIDEO CONVERSION RATE Conversion rates for branded videos jumped 91% from the start of the quarter to their peak in mid-December. There's a huge opportunity for retailers, e-tailers and consumer brands to connect with online audiences between Black Friday and Christmas Day. 55% BLACK FRIDAY CYBER MONDAY 36% 33% ОСТОВER DECEMBER 31 16 GO LIVE 30% . 20% - 10-30 min Percent of all 30-60 min hours watched 10% - on tablets in Q4: Greater than 60 min Viewers watched live video 18x LONGER PREMIUM CONTENT RULES than VOD content on desktops in Q4. 37% 1/3 ABOUT increase in percent of time spent watching long-form video on tablets from Q1 to Q4 total time spent watching tablet video last quarter was with video running more than 60 minutes VOD PHONE WARS: 10S vs ANDROID MARKET SHARE SHARE OF TIME PLAYED SHARE OF HOURS VIEWED: TABLET AND MOBILE (other) Although Android phones are outselling iPhones globally, last year Apple users watched twice as much 68% 19% Measured together, the share of all hours spent watching streaming video on tablets and mobile phones doubled in 2012. online video on their 33% mobile phones. 67% Android ios JANUARY: 4% DECEMBER: 8% ABOUT OOYALA'S VIDEO INDEX Ooyala measures the anonymized viewing habits of nearly 200 million unique viewers in 130 countries every month. We process billions of video analytics events each day. Our market-leading video analytics help media companies and consumer brands grow their audiences and earn more money from mobile, multi-screen broadcasting. Ooyala works with TV networks, cable and satellite providers, movie studios and online media companies to put premium video content on tablets, smart phones, smart TVs and PCs all over the world. DOWNLOAD the 2012 YEAR IN REVIEW VIDEO INDEX: ooyala.com/online-video-index