A Theme Park in Your Pocket

Thinkwell's 2013 Guest Experience Trend Report A Theme Park In Your Pocket Consumer Trends in Mobile Technology Integration in Theme Parks tiny.cc/mobilethemepark #mobilethemepark 67% of respondents are interested in seeing increased mobile integration at theme parks & say it would improve their experience Bthinkwell Did you take a mobile device on your last theme park visit? 76% 1% 3% took a smartphone took a tablet computer took both a & a tablet computer 15% Spent no time on mobile device How engaged were you with your mobile device while at the theme park? Spent a few minutes off & on 72% throughout day 12% Actively engaged with mobile device 1% Spent more time on mobile device than enjoyed theme park B thinkwell What did you do on your mobile device while at the theme park? 43% 78% 44% 34% 43% 12% 29% Took photos Posted photos on social media Checked social media Talked/texted Searched for Checked e-mail Surfed web theme park info What did you do on social media while at the theme park? 40% 54% 81% 24% 21% Posted photos Conversed with others Checked-in to Updated status Searched for theme park theme park info Bthinkwell 63% 23% 23% 57% Get general info about park 1% Don't use mobile device Don't use mobile device Something else Look at photos 13% What do you do on your mobile device after visiting a theme park? Buy park tickets What do you do on your mobile device before visiting a theme park? 16% 1% Read reviews Something else 12% Post a review 52% 54% 40% Get directions Post photos on social media Leam about to park park attractions |thinkwell What features and enhancements would you like to see at theme parks? Front of the line access to 6.91 rides, shows & attractions Check queue wait times from anywhere in the park 6.75 GPS to locate 6.44 family members Create an itinerary of rides, shows & attractions 5.18 Participate in a park-wide scavenger hunt 4.43 Play games with other 4.13 visitors while in line Target & score on rides 3.81 Interact with characters 3.69 & animatronics Bthinkwell Should there be more or less mobile device interaction at theme parks? 30% 25% 20% 15% 10% 5% 0% Much Moderately More Slightly More The Same Slightly Less Moderately Less Much More Amount Less thinkwell Survey Respondent Demographics 18-29 Gender 52% 60+ 30-44 Age 48% 45-60 Ithinkwell www.thinkwellgroup.com Source: Thinkwell's 2013 Guest Experience Trend Report | Qualifying participants were United States residents over the age of 18, who had visited a theme park in the past 2 years and owned a mobile device. Complete survey results available upon request.