TeleScope Report 2012

U TV LICENSING March 2012 www.tvlicensing.co.uk TeleScope A look at the nation's changing viewing habits from TV Licensing UK television through the ages The last decade has seen a boom in TV innovation. As the completion of digital switchover signals the end of analogue transmission in the UK, we take a look at how far and how fast the British public has responded to date to this new wave of technologies: 25m TV licence now in forca channels offor 4 Now Sng co Firt public TV monstrotion ry al me thre doan for years ute ra t46 Then 2011 1926 1939 2010 1955 85 years of TV 2006 1967 2004 1982 2002 1988 1993 Then n Taba mahel Fet smartphoe. the EM Bmen. gos on sa The Lik wit be tuy digta by end of 2012 Now 30 % of housaholds have watched TV on smartphone New technology in the home and on the move The average UK home now has around four different viewing devices for watching TV - including TVs, laptops and smartphones: A quarter (25%) of people have now used mobile technologies to watch TV on the go: 2007 2012 2.17 Tolevisions 2.34 Increase of 7% .95 Laptops 1.51 Increase of 37% 28 .77 Smartphones Increase of 64% Black and white TV Even with the latest advances in technology, monochrome still plays a role. TV Lioensing figures show more than 20,000 black and white licences were issued in 2010-2011. .18 .33 Tablets Increase of 45% TV Licensing/ICM research Number of TV viewing devices in the average UK home, five years ago compared to today Brits just love an upgrade The trend for upgrading and expanding our range of viewing devices looks set to continue well into 2012, with 37% investing in viewing technology this year: 9% will buy a bigger TV set 7% will buy a connected TV 5% will buy a 3D TV 10% 11% will buy a smartphone will buy a tablet More than one in three (39%) households own a smartphone on which they've watched TV, while more than one in seven (14%) have watched on their tablet. How much TV are we watching? The TV set remains king as we enjoy the enhanced experience of bigger, better screens for the majority of our TV viewing. On a weekly basis, 97% of us watch live or catch-up TV programmes on the traditional TV set, watching an average of over 28 hours. But this is supplemented with viewing on newer, mobile technologies, as we personalise our TV experience to suit our personal needs and preference: 25.5 hours per week on TV set Our love affair with TV is even stronger than we think - we estimate we watch 2 hours and 20 3 hours per week on mobile devices minutes of TV on our TV set daily but we actually watch 4 hours and 2 minutes. This equates 2,5 hours per week Catch-up on TV to two months of every year set TV viewing hours: estimated TV viewing hours - TV LicersinpCM researctt actual TV viewing hours - BARB And what are we watching? The plethora of digital channels broadcasting content in the UK has had relatively little impact on what most of us choose to watch. The top 25 programmes from last year were all broadcast on just three of the main channels - BBC 1, Channel 4 and ITV: Most watched programmes on linear TV in 2011 1 THE ROYAL WEDDING (BBC) 26.5 2 THE X FACTOR RESULTS 13.69 3 THE X FACТOR 13.37 The Royal Wedding • 26m UK household viewers 4 STRICTLY COME DANCING 13.34 5 BRITAIN'S GOT TALENT RESULT 12.95 •4,020 mentions a minute on Twitter 6 I'M A CELEBRITY - GMOOH! 12.76 4,440 mentions a minute on Facebook • 436,252 ive requests on BBC IPlayer • 2bn viewers globally 7 CORONATION STREET 12.76 8 BRITAIN'S GOT TALENT 12.70 •72m YouTube viewers globally 9 DOWNTON ABBEY • 750,000 people watched on big screens at Hyde Park 12.44 10 EASTENDERS 11.42 2011's TV movers and shakers In terms of viewing habits, last year's movers and shakers include: Period drama entered the top Nature documentaries also ten this year. Downton Abbey moved up eight places from 2010, pulling in an audience of 12.4m for the series finale. Whist in 2010, Worid Cup matches occupied four of the top ten slots in the viewing rankings, sport did not make the top ten for 2011. Howeer this year is ll about the Clympics, with 80% made their mark. Frozen Planet became the first of its genre in the last five years to make the top 25. It was also the most watched programme on BBC IPlayer. of the UK population expected to tune in, according to the BBC. Live vs Catch-up TV While live TV is still hugely dominant, more people are creating their own TV schedules, fitting TV around their daily lives. There is a clear difference in programme choice between scheduled and time-shifted viewing: Percentage of time viewed by genre BBC iPlayer Scheduled TV News/Weather 4.4% Catch-up viewing accounted for 9,2% of UK consumption in 2011 (BARB), up Entertainment 15.8% News/Weather 24.7% from 7.1% in 2010. Documentaries 19.8% Entertainment 13.6% BBC iPlayer had an average of 1.78m daily users in 2011 (1.39m in 2010). Documentaries 12.2% Drama 18.1% Drama 10.3% Requests for BBC iPlayer peaked at 399,000 at around 10pm each day. Current Affairs 3.8% Hobbies/Leisure 6.3% Current Affairs 10% Hobbies/Leisure 9.2% Soaps 19.2% Soaps 9% Children's TV 4.2% Sport 3.6% Other 2,5% Children's TV 7.1% Sport 2,5% Other 2.9% Two screens are better than one? 2011 saw 'water cooler moments' moving online on a grand scale. Increasingly, Brits are watching TV on one screen, while using a second screen to share or follow views and excitement around that programme with a wider online audience. In fact, over a quarter (26%) of us are self-confessed 'chatterboxers': Definition: chatterboxing (v) Pronunciation: /tfat(a)boksın/ Of under 35s who use social media... Watching a programme on the television (colloquially known as the box") whilst talking to others about that 24% enjoy social media programme online, normally via a social media platform chatter about a live TV programme 19% try to watch Percentage of people chatterboxing important programmes live, to avoid social media spoilers 18 - 24: 46% GG 25 - 34: 43% 19% will avoid all social media sites if they miss a TV programme live 17% can be persuaded 35-44 : 31 % 로 전루 주주 ! to watch a TV programme on catch-up if they see chatterboxing around 45 - 54: 21% GGE 55 - 64: 14% that programme Over 65: 11% GEE What drives chatterboxing? Television programmes which evoke strong personal opinion, and/or already engage the viewer by mechanisms such as voting, are the most likely to drive chatterboxing. The number of tweets sent about a programme, as it is broadcast, is a good indicator of chatterboxing levels: Formula 1 Brazilian Grand Prix 108,842 The X Factor Final 2011- Performances Eurovision Song Contest Question Time 56,377 The Apprentice, The Final 167,874 Rafael Nadal v Novak Djokovic - Wimbledon 2011 Strictly Men's Final 69,601 120,486 Dancing 163,218 294,767 101,303 Sherlock, Series 2, This Is The Reichenbach Justin Bieber Fall (Finale) Come Final The X Factor Final Results 37,032 Jason 2011- Results Manford: Live Take Me 126,834 Out 346,216 The Only Way 140,287 Is Essex, Series 4 Opener Celebrity Big 159,603 Brother: Live 121,373 Tweet figures- Telybug 20112012 TV socialite or anti-social, sneaky peeker? A third (32%) of adults aged under 35 have been to a TV themed party, based around sharing the experience of watching a programme. The three most popular programmes for TV parties in 2011 were The X Factor, the Royal Wedding and Eurovision. While having more mobile screens is making TV more social for some people, it is making others fall into anti-social behaviour. Of adults aged under 35, 28% admit to watching TV on a mobile device at a place or time which they know they shouldn't have. The top places for inappropriate TV watching are: At work When out with friends At the library Statistics source: BW e eenhBoe- vegt Te demg he eddng011 c ndedeg l te d Te Dy leg t lo e Fabek-atoks de Oom- t Co t 20 g- nd TVpog te-Y a heaedg 201 es ndofdey n Please visit tvlicensing.co.uk/telescope2012 to read the full report LLOZ parsa mewatchad TV on a 50% of TV salas in 2011 wt DO %z1 :s9 o IOO %SL :r9-ss OOD OO / 35-44: 32% 25-34: 37% 18-24: 33% U TV LICENSING March 2012 www.tvlicensing.co.uk TeleScope A look at the nation's changing viewing habits from TV Licensing UK television through the ages The last decade has seen a boom in TV innovation. As the completion of digital switchover signals the end of analogue transmission in the UK, we take a look at how far and how fast the British public has responded to date to this new wave of technologies: 25m TV licence now in forca channels offor 4 Now Sng co Firt public TV monstrotion ry al me thre doan for years ute ra t46 Then 2011 1926 1939 2010 1955 85 years of TV 2006 1967 2004 1982 2002 1988 1993 Then n Taba mahel Fet smartphoe. the EM Bmen. gos on sa The Lik wit be tuy digta by end of 2012 Now 30 % of housaholds have watched TV on smartphone New technology in the home and on the move The average UK home now has around four different viewing devices for watching TV - including TVs, laptops and smartphones: A quarter (25%) of people have now used mobile technologies to watch TV on the go: 2007 2012 2.17 Tolevisions 2.34 Increase of 7% .95 Laptops 1.51 Increase of 37% 28 .77 Smartphones Increase of 64% Black and white TV Even with the latest advances in technology, monochrome still plays a role. TV Lioensing figures show more than 20,000 black and white licences were issued in 2010-2011. .18 .33 Tablets Increase of 45% TV Licensing/ICM research Number of TV viewing devices in the average UK home, five years ago compared to today Brits just love an upgrade The trend for upgrading and expanding our range of viewing devices looks set to continue well into 2012, with 37% investing in viewing technology this year: 9% will buy a bigger TV set 7% will buy a connected TV 5% will buy a 3D TV 10% 11% will buy a smartphone will buy a tablet More than one in three (39%) households own a smartphone on which they've watched TV, while more than one in seven (14%) have watched on their tablet. How much TV are we watching? The TV set remains king as we enjoy the enhanced experience of bigger, better screens for the majority of our TV viewing. On a weekly basis, 97% of us watch live or catch-up TV programmes on the traditional TV set, watching an average of over 28 hours. But this is supplemented with viewing on newer, mobile technologies, as we personalise our TV experience to suit our personal needs and preference: 25.5 hours per week on TV set Our love affair with TV is even stronger than we think - we estimate we watch 2 hours and 20 3 hours per week on mobile devices minutes of TV on our TV set daily but we actually watch 4 hours and 2 minutes. This equates 2,5 hours per week Catch-up on TV to two months of every year set TV viewing hours: estimated TV viewing hours - TV LicersinpCM researctt actual TV viewing hours - BARB And what are we watching? The plethora of digital channels broadcasting content in the UK has had relatively little impact on what most of us choose to watch. The top 25 programmes from last year were all broadcast on just three of the main channels - BBC 1, Channel 4 and ITV: Most watched programmes on linear TV in 2011 1 THE ROYAL WEDDING (BBC) 26.5 2 THE X FACTOR RESULTS 13.69 3 THE X FACТOR 13.37 The Royal Wedding • 26m UK household viewers 4 STRICTLY COME DANCING 13.34 5 BRITAIN'S GOT TALENT RESULT 12.95 •4,020 mentions a minute on Twitter 6 I'M A CELEBRITY - GMOOH! 12.76 4,440 mentions a minute on Facebook • 436,252 ive requests on BBC IPlayer • 2bn viewers globally 7 CORONATION STREET 12.76 8 BRITAIN'S GOT TALENT 12.70 •72m YouTube viewers globally 9 DOWNTON ABBEY • 750,000 people watched on big screens at Hyde Park 12.44 10 EASTENDERS 11.42 2011's TV movers and shakers In terms of viewing habits, last year's movers and shakers include: Period drama entered the top Nature documentaries also ten this year. Downton Abbey moved up eight places from 2010, pulling in an audience of 12.4m for the series finale. Whist in 2010, Worid Cup matches occupied four of the top ten slots in the viewing rankings, sport did not make the top ten for 2011. Howeer this year is ll about the Clympics, with 80% made their mark. Frozen Planet became the first of its genre in the last five years to make the top 25. It was also the most watched programme on BBC IPlayer. of the UK population expected to tune in, according to the BBC. Live vs Catch-up TV While live TV is still hugely dominant, more people are creating their own TV schedules, fitting TV around their daily lives. There is a clear difference in programme choice between scheduled and time-shifted viewing: Percentage of time viewed by genre BBC iPlayer Scheduled TV News/Weather 4.4% Catch-up viewing accounted for 9,2% of UK consumption in 2011 (BARB), up Entertainment 15.8% News/Weather 24.7% from 7.1% in 2010. Documentaries 19.8% Entertainment 13.6% BBC iPlayer had an average of 1.78m daily users in 2011 (1.39m in 2010). Documentaries 12.2% Drama 18.1% Drama 10.3% Requests for BBC iPlayer peaked at 399,000 at around 10pm each day. Current Affairs 3.8% Hobbies/Leisure 6.3% Current Affairs 10% Hobbies/Leisure 9.2% Soaps 19.2% Soaps 9% Children's TV 4.2% Sport 3.6% Other 2,5% Children's TV 7.1% Sport 2,5% Other 2.9% Two screens are better than one? 2011 saw 'water cooler moments' moving online on a grand scale. Increasingly, Brits are watching TV on one screen, while using a second screen to share or follow views and excitement around that programme with a wider online audience. In fact, over a quarter (26%) of us are self-confessed 'chatterboxers': Definition: chatterboxing (v) Pronunciation: /tfat(a)boksın/ Of under 35s who use social media... Watching a programme on the television (colloquially known as the box") whilst talking to others about that 24% enjoy social media programme online, normally via a social media platform chatter about a live TV programme 19% try to watch Percentage of people chatterboxing important programmes live, to avoid social media spoilers 18 - 24: 46% GG 25 - 34: 43% 19% will avoid all social media sites if they miss a TV programme live 17% can be persuaded 35-44 : 31 % 로 전루 주주 ! to watch a TV programme on catch-up if they see chatterboxing around 45 - 54: 21% GGE 55 - 64: 14% that programme Over 65: 11% GEE What drives chatterboxing? Television programmes which evoke strong personal opinion, and/or already engage the viewer by mechanisms such as voting, are the most likely to drive chatterboxing. The number of tweets sent about a programme, as it is broadcast, is a good indicator of chatterboxing levels: Formula 1 Brazilian Grand Prix 108,842 The X Factor Final 2011- Performances Eurovision Song Contest Question Time 56,377 The Apprentice, The Final 167,874 Rafael Nadal v Novak Djokovic - Wimbledon 2011 Strictly Men's Final 69,601 120,486 Dancing 163,218 294,767 101,303 Sherlock, Series 2, This Is The Reichenbach Justin Bieber Fall (Finale) Come Final The X Factor Final Results 37,032 Jason 2011- Results Manford: Live Take Me 126,834 Out 346,216 The Only Way 140,287 Is Essex, Series 4 Opener Celebrity Big 159,603 Brother: Live 121,373 Tweet figures- Telybug 20112012 TV socialite or anti-social, sneaky peeker? A third (32%) of adults aged under 35 have been to a TV themed party, based around sharing the experience of watching a programme. The three most popular programmes for TV parties in 2011 were The X Factor, the Royal Wedding and Eurovision. While having more mobile screens is making TV more social for some people, it is making others fall into anti-social behaviour. Of adults aged under 35, 28% admit to watching TV on a mobile device at a place or time which they know they shouldn't have. The top places for inappropriate TV watching are: At work When out with friends At the library Statistics source: BW e eenhBoe- vegt Te demg he eddng011 c ndedeg l te d Te Dy leg t lo e Fabek-atoks de Oom- t Co t 20 g- nd TVpog te-Y a heaedg 201 es ndofdey n Please visit tvlicensing.co.uk/telescope2012 to read the full report LLOZ parsa mewatchad TV on a 50% of TV salas in 2011 wt DO %z1 :s9 o IOO %SL :r9-ss OOD OO / 35-44: 32% 25-34: 37% 18-24: 33% U TV LICENSING March 2012 www.tvlicensing.co.uk TeleScope A look at the nation's changing viewing habits from TV Licensing UK television through the ages The last decade has seen a boom in TV innovation. As the completion of digital switchover signals the end of analogue transmission in the UK, we take a look at how far and how fast the British public has responded to date to this new wave of technologies: 25m TV licence now in forca channels offor 4 Now Sng co Firt public TV monstrotion ry al me thre doan for years ute ra t46 Then 2011 1926 1939 2010 1955 85 years of TV 2006 1967 2004 1982 2002 1988 1993 Then n Taba mahel Fet smartphoe. the EM Bmen. gos on sa The Lik wit be tuy digta by end of 2012 Now 30 % of housaholds have watched TV on smartphone New technology in the home and on the move The average UK home now has around four different viewing devices for watching TV - including TVs, laptops and smartphones: A quarter (25%) of people have now used mobile technologies to watch TV on the go: 2007 2012 2.17 Tolevisions 2.34 Increase of 7% .95 Laptops 1.51 Increase of 37% 28 .77 Smartphones Increase of 64% Black and white TV Even with the latest advances in technology, monochrome still plays a role. TV Lioensing figures show more than 20,000 black and white licences were issued in 2010-2011. .18 .33 Tablets Increase of 45% TV Licensing/ICM research Number of TV viewing devices in the average UK home, five years ago compared to today Brits just love an upgrade The trend for upgrading and expanding our range of viewing devices looks set to continue well into 2012, with 37% investing in viewing technology this year: 9% will buy a bigger TV set 7% will buy a connected TV 5% will buy a 3D TV 10% 11% will buy a smartphone will buy a tablet More than one in three (39%) households own a smartphone on which they've watched TV, while more than one in seven (14%) have watched on their tablet. How much TV are we watching? The TV set remains king as we enjoy the enhanced experience of bigger, better screens for the majority of our TV viewing. On a weekly basis, 97% of us watch live or catch-up TV programmes on the traditional TV set, watching an average of over 28 hours. But this is supplemented with viewing on newer, mobile technologies, as we personalise our TV experience to suit our personal needs and preference: 25.5 hours per week on TV set Our love affair with TV is even stronger than we think - we estimate we watch 2 hours and 20 3 hours per week on mobile devices minutes of TV on our TV set daily but we actually watch 4 hours and 2 minutes. This equates 2,5 hours per week Catch-up on TV to two months of every year set TV viewing hours: estimated TV viewing hours - TV LicersinpCM researctt actual TV viewing hours - BARB And what are we watching? The plethora of digital channels broadcasting content in the UK has had relatively little impact on what most of us choose to watch. The top 25 programmes from last year were all broadcast on just three of the main channels - BBC 1, Channel 4 and ITV: Most watched programmes on linear TV in 2011 1 THE ROYAL WEDDING (BBC) 26.5 2 THE X FACTOR RESULTS 13.69 3 THE X FACТOR 13.37 The Royal Wedding • 26m UK household viewers 4 STRICTLY COME DANCING 13.34 5 BRITAIN'S GOT TALENT RESULT 12.95 •4,020 mentions a minute on Twitter 6 I'M A CELEBRITY - GMOOH! 12.76 4,440 mentions a minute on Facebook • 436,252 ive requests on BBC IPlayer • 2bn viewers globally 7 CORONATION STREET 12.76 8 BRITAIN'S GOT TALENT 12.70 •72m YouTube viewers globally 9 DOWNTON ABBEY • 750,000 people watched on big screens at Hyde Park 12.44 10 EASTENDERS 11.42 2011's TV movers and shakers In terms of viewing habits, last year's movers and shakers include: Period drama entered the top Nature documentaries also ten this year. Downton Abbey moved up eight places from 2010, pulling in an audience of 12.4m for the series finale. Whist in 2010, Worid Cup matches occupied four of the top ten slots in the viewing rankings, sport did not make the top ten for 2011. Howeer this year is ll about the Clympics, with 80% made their mark. Frozen Planet became the first of its genre in the last five years to make the top 25. It was also the most watched programme on BBC IPlayer. of the UK population expected to tune in, according to the BBC. Live vs Catch-up TV While live TV is still hugely dominant, more people are creating their own TV schedules, fitting TV around their daily lives. There is a clear difference in programme choice between scheduled and time-shifted viewing: Percentage of time viewed by genre BBC iPlayer Scheduled TV News/Weather 4.4% Catch-up viewing accounted for 9,2% of UK consumption in 2011 (BARB), up Entertainment 15.8% News/Weather 24.7% from 7.1% in 2010. Documentaries 19.8% Entertainment 13.6% BBC iPlayer had an average of 1.78m daily users in 2011 (1.39m in 2010). Documentaries 12.2% Drama 18.1% Drama 10.3% Requests for BBC iPlayer peaked at 399,000 at around 10pm each day. Current Affairs 3.8% Hobbies/Leisure 6.3% Current Affairs 10% Hobbies/Leisure 9.2% Soaps 19.2% Soaps 9% Children's TV 4.2% Sport 3.6% Other 2,5% Children's TV 7.1% Sport 2,5% Other 2.9% Two screens are better than one? 2011 saw 'water cooler moments' moving online on a grand scale. Increasingly, Brits are watching TV on one screen, while using a second screen to share or follow views and excitement around that programme with a wider online audience. In fact, over a quarter (26%) of us are self-confessed 'chatterboxers': Definition: chatterboxing (v) Pronunciation: /tfat(a)boksın/ Of under 35s who use social media... Watching a programme on the television (colloquially known as the box") whilst talking to others about that 24% enjoy social media programme online, normally via a social media platform chatter about a live TV programme 19% try to watch Percentage of people chatterboxing important programmes live, to avoid social media spoilers 18 - 24: 46% GG 25 - 34: 43% 19% will avoid all social media sites if they miss a TV programme live 17% can be persuaded 35-44 : 31 % 로 전루 주주 ! to watch a TV programme on catch-up if they see chatterboxing around 45 - 54: 21% GGE 55 - 64: 14% that programme Over 65: 11% GEE What drives chatterboxing? Television programmes which evoke strong personal opinion, and/or already engage the viewer by mechanisms such as voting, are the most likely to drive chatterboxing. The number of tweets sent about a programme, as it is broadcast, is a good indicator of chatterboxing levels: Formula 1 Brazilian Grand Prix 108,842 The X Factor Final 2011- Performances Eurovision Song Contest Question Time 56,377 The Apprentice, The Final 167,874 Rafael Nadal v Novak Djokovic - Wimbledon 2011 Strictly Men's Final 69,601 120,486 Dancing 163,218 294,767 101,303 Sherlock, Series 2, This Is The Reichenbach Justin Bieber Fall (Finale) Come Final The X Factor Final Results 37,032 Jason 2011- Results Manford: Live Take Me 126,834 Out 346,216 The Only Way 140,287 Is Essex, Series 4 Opener Celebrity Big 159,603 Brother: Live 121,373 Tweet figures- Telybug 20112012 TV socialite or anti-social, sneaky peeker? A third (32%) of adults aged under 35 have been to a TV themed party, based around sharing the experience of watching a programme. The three most popular programmes for TV parties in 2011 were The X Factor, the Royal Wedding and Eurovision. While having more mobile screens is making TV more social for some people, it is making others fall into anti-social behaviour. Of adults aged under 35, 28% admit to watching TV on a mobile device at a place or time which they know they shouldn't have. The top places for inappropriate TV watching are: At work When out with friends At the library Statistics source: BW e eenhBoe- vegt Te demg he eddng011 c ndedeg l te d Te Dy leg t lo e Fabek-atoks de Oom- t Co t 20 g- nd TVpog te-Y a heaedg 201 es ndofdey n Please visit tvlicensing.co.uk/telescope2012 to read the full report LLOZ parsa mewatchad TV on a 50% of TV salas in 2011 wt DO %z1 :s9 o IOO %SL :r9-ss OOD OO / 35-44: 32% 25-34: 37% 18-24: 33% U TV LICENSING March 2012 www.tvlicensing.co.uk TeleScope A look at the nation's changing viewing habits from TV Licensing UK television through the ages The last decade has seen a boom in TV innovation. As the completion of digital switchover signals the end of analogue transmission in the UK, we take a look at how far and how fast the British public has responded to date to this new wave of technologies: 25m TV licence now in forca channels offor 4 Now Sng co Firt public TV monstrotion ry al me thre doan for years ute ra t46 Then 2011 1926 1939 2010 1955 85 years of TV 2006 1967 2004 1982 2002 1988 1993 Then n Taba mahel Fet smartphoe. the EM Bmen. gos on sa The Lik wit be tuy digta by end of 2012 Now 30 % of housaholds have watched TV on smartphone New technology in the home and on the move The average UK home now has around four different viewing devices for watching TV - including TVs, laptops and smartphones: A quarter (25%) of people have now used mobile technologies to watch TV on the go: 2007 2012 2.17 Tolevisions 2.34 Increase of 7% .95 Laptops 1.51 Increase of 37% 28 .77 Smartphones Increase of 64% Black and white TV Even with the latest advances in technology, monochrome still plays a role. TV Lioensing figures show more than 20,000 black and white licences were issued in 2010-2011. .18 .33 Tablets Increase of 45% TV Licensing/ICM research Number of TV viewing devices in the average UK home, five years ago compared to today Brits just love an upgrade The trend for upgrading and expanding our range of viewing devices looks set to continue well into 2012, with 37% investing in viewing technology this year: 9% will buy a bigger TV set 7% will buy a connected TV 5% will buy a 3D TV 10% 11% will buy a smartphone will buy a tablet More than one in three (39%) households own a smartphone on which they've watched TV, while more than one in seven (14%) have watched on their tablet. How much TV are we watching? The TV set remains king as we enjoy the enhanced experience of bigger, better screens for the majority of our TV viewing. On a weekly basis, 97% of us watch live or catch-up TV programmes on the traditional TV set, watching an average of over 28 hours. But this is supplemented with viewing on newer, mobile technologies, as we personalise our TV experience to suit our personal needs and preference: 25.5 hours per week on TV set Our love affair with TV is even stronger than we think - we estimate we watch 2 hours and 20 3 hours per week on mobile devices minutes of TV on our TV set daily but we actually watch 4 hours and 2 minutes. This equates 2,5 hours per week Catch-up on TV to two months of every year set TV viewing hours: estimated TV viewing hours - TV LicersinpCM researctt actual TV viewing hours - BARB And what are we watching? The plethora of digital channels broadcasting content in the UK has had relatively little impact on what most of us choose to watch. The top 25 programmes from last year were all broadcast on just three of the main channels - BBC 1, Channel 4 and ITV: Most watched programmes on linear TV in 2011 1 THE ROYAL WEDDING (BBC) 26.5 2 THE X FACTOR RESULTS 13.69 3 THE X FACТOR 13.37 The Royal Wedding • 26m UK household viewers 4 STRICTLY COME DANCING 13.34 5 BRITAIN'S GOT TALENT RESULT 12.95 •4,020 mentions a minute on Twitter 6 I'M A CELEBRITY - GMOOH! 12.76 4,440 mentions a minute on Facebook • 436,252 ive requests on BBC IPlayer • 2bn viewers globally 7 CORONATION STREET 12.76 8 BRITAIN'S GOT TALENT 12.70 •72m YouTube viewers globally 9 DOWNTON ABBEY • 750,000 people watched on big screens at Hyde Park 12.44 10 EASTENDERS 11.42 2011's TV movers and shakers In terms of viewing habits, last year's movers and shakers include: Period drama entered the top Nature documentaries also ten this year. Downton Abbey moved up eight places from 2010, pulling in an audience of 12.4m for the series finale. Whist in 2010, Worid Cup matches occupied four of the top ten slots in the viewing rankings, sport did not make the top ten for 2011. Howeer this year is ll about the Clympics, with 80% made their mark. Frozen Planet became the first of its genre in the last five years to make the top 25. It was also the most watched programme on BBC IPlayer. of the UK population expected to tune in, according to the BBC. Live vs Catch-up TV While live TV is still hugely dominant, more people are creating their own TV schedules, fitting TV around their daily lives. There is a clear difference in programme choice between scheduled and time-shifted viewing: Percentage of time viewed by genre BBC iPlayer Scheduled TV News/Weather 4.4% Catch-up viewing accounted for 9,2% of UK consumption in 2011 (BARB), up Entertainment 15.8% News/Weather 24.7% from 7.1% in 2010. Documentaries 19.8% Entertainment 13.6% BBC iPlayer had an average of 1.78m daily users in 2011 (1.39m in 2010). Documentaries 12.2% Drama 18.1% Drama 10.3% Requests for BBC iPlayer peaked at 399,000 at around 10pm each day. Current Affairs 3.8% Hobbies/Leisure 6.3% Current Affairs 10% Hobbies/Leisure 9.2% Soaps 19.2% Soaps 9% Children's TV 4.2% Sport 3.6% Other 2,5% Children's TV 7.1% Sport 2,5% Other 2.9% Two screens are better than one? 2011 saw 'water cooler moments' moving online on a grand scale. Increasingly, Brits are watching TV on one screen, while using a second screen to share or follow views and excitement around that programme with a wider online audience. In fact, over a quarter (26%) of us are self-confessed 'chatterboxers': Definition: chatterboxing (v) Pronunciation: /tfat(a)boksın/ Of under 35s who use social media... Watching a programme on the television (colloquially known as the box") whilst talking to others about that 24% enjoy social media programme online, normally via a social media platform chatter about a live TV programme 19% try to watch Percentage of people chatterboxing important programmes live, to avoid social media spoilers 18 - 24: 46% GG 25 - 34: 43% 19% will avoid all social media sites if they miss a TV programme live 17% can be persuaded 35-44 : 31 % 로 전루 주주 ! to watch a TV programme on catch-up if they see chatterboxing around 45 - 54: 21% GGE 55 - 64: 14% that programme Over 65: 11% GEE What drives chatterboxing? Television programmes which evoke strong personal opinion, and/or already engage the viewer by mechanisms such as voting, are the most likely to drive chatterboxing. The number of tweets sent about a programme, as it is broadcast, is a good indicator of chatterboxing levels: Formula 1 Brazilian Grand Prix 108,842 The X Factor Final 2011- Performances Eurovision Song Contest Question Time 56,377 The Apprentice, The Final 167,874 Rafael Nadal v Novak Djokovic - Wimbledon 2011 Strictly Men's Final 69,601 120,486 Dancing 163,218 294,767 101,303 Sherlock, Series 2, This Is The Reichenbach Justin Bieber Fall (Finale) Come Final The X Factor Final Results 37,032 Jason 2011- Results Manford: Live Take Me 126,834 Out 346,216 The Only Way 140,287 Is Essex, Series 4 Opener Celebrity Big 159,603 Brother: Live 121,373 Tweet figures- Telybug 20112012 TV socialite or anti-social, sneaky peeker? A third (32%) of adults aged under 35 have been to a TV themed party, based around sharing the experience of watching a programme. The three most popular programmes for TV parties in 2011 were The X Factor, the Royal Wedding and Eurovision. While having more mobile screens is making TV more social for some people, it is making others fall into anti-social behaviour. Of adults aged under 35, 28% admit to watching TV on a mobile device at a place or time which they know they shouldn't have. The top places for inappropriate TV watching are: At work When out with friends At the library Statistics source: BW e eenhBoe- vegt Te demg he eddng011 c ndedeg l te d Te Dy leg t lo e Fabek-atoks de Oom- t Co t 20 g- nd TVpog te-Y a heaedg 201 es ndofdey n Please visit tvlicensing.co.uk/telescope2012 to read the full report LLOZ parsa mewatchad TV on a 50% of TV salas in 2011 wt DO %z1 :s9 o IOO %SL :r9-ss OOD OO / 35-44: 32% 25-34: 37% 18-24: 33% U TV LICENSING March 2012 www.tvlicensing.co.uk TeleScope A look at the nation's changing viewing habits from TV Licensing UK television through the ages The last decade has seen a boom in TV innovation. As the completion of digital switchover signals the end of analogue transmission in the UK, we take a look at how far and how fast the British public has responded to date to this new wave of technologies: 25m TV licence now in forca channels offor 4 Now Sng co Firt public TV monstrotion ry al me thre doan for years ute ra t46 Then 2011 1926 1939 2010 1955 85 years of TV 2006 1967 2004 1982 2002 1988 1993 Then n Taba mahel Fet smartphoe. the EM Bmen. gos on sa The Lik wit be tuy digta by end of 2012 Now 30 % of housaholds have watched TV on smartphone New technology in the home and on the move The average UK home now has around four different viewing devices for watching TV - including TVs, laptops and smartphones: A quarter (25%) of people have now used mobile technologies to watch TV on the go: 2007 2012 2.17 Tolevisions 2.34 Increase of 7% .95 Laptops 1.51 Increase of 37% 28 .77 Smartphones Increase of 64% Black and white TV Even with the latest advances in technology, monochrome still plays a role. TV Lioensing figures show more than 20,000 black and white licences were issued in 2010-2011. .18 .33 Tablets Increase of 45% TV Licensing/ICM research Number of TV viewing devices in the average UK home, five years ago compared to today Brits just love an upgrade The trend for upgrading and expanding our range of viewing devices looks set to continue well into 2012, with 37% investing in viewing technology this year: 9% will buy a bigger TV set 7% will buy a connected TV 5% will buy a 3D TV 10% 11% will buy a smartphone will buy a tablet More than one in three (39%) households own a smartphone on which they've watched TV, while more than one in seven (14%) have watched on their tablet. How much TV are we watching? The TV set remains king as we enjoy the enhanced experience of bigger, better screens for the majority of our TV viewing. On a weekly basis, 97% of us watch live or catch-up TV programmes on the traditional TV set, watching an average of over 28 hours. But this is supplemented with viewing on newer, mobile technologies, as we personalise our TV experience to suit our personal needs and preference: 25.5 hours per week on TV set Our love affair with TV is even stronger than we think - we estimate we watch 2 hours and 20 3 hours per week on mobile devices minutes of TV on our TV set daily but we actually watch 4 hours and 2 minutes. This equates 2,5 hours per week Catch-up on TV to two months of every year set TV viewing hours: estimated TV viewing hours - TV LicersinpCM researctt actual TV viewing hours - BARB And what are we watching? The plethora of digital channels broadcasting content in the UK has had relatively little impact on what most of us choose to watch. The top 25 programmes from last year were all broadcast on just three of the main channels - BBC 1, Channel 4 and ITV: Most watched programmes on linear TV in 2011 1 THE ROYAL WEDDING (BBC) 26.5 2 THE X FACTOR RESULTS 13.69 3 THE X FACТOR 13.37 The Royal Wedding • 26m UK household viewers 4 STRICTLY COME DANCING 13.34 5 BRITAIN'S GOT TALENT RESULT 12.95 •4,020 mentions a minute on Twitter 6 I'M A CELEBRITY - GMOOH! 12.76 4,440 mentions a minute on Facebook • 436,252 ive requests on BBC IPlayer • 2bn viewers globally 7 CORONATION STREET 12.76 8 BRITAIN'S GOT TALENT 12.70 •72m YouTube viewers globally 9 DOWNTON ABBEY • 750,000 people watched on big screens at Hyde Park 12.44 10 EASTENDERS 11.42 2011's TV movers and shakers In terms of viewing habits, last year's movers and shakers include: Period drama entered the top Nature documentaries also ten this year. Downton Abbey moved up eight places from 2010, pulling in an audience of 12.4m for the series finale. Whist in 2010, Worid Cup matches occupied four of the top ten slots in the viewing rankings, sport did not make the top ten for 2011. Howeer this year is ll about the Clympics, with 80% made their mark. Frozen Planet became the first of its genre in the last five years to make the top 25. It was also the most watched programme on BBC IPlayer. of the UK population expected to tune in, according to the BBC. Live vs Catch-up TV While live TV is still hugely dominant, more people are creating their own TV schedules, fitting TV around their daily lives. There is a clear difference in programme choice between scheduled and time-shifted viewing: Percentage of time viewed by genre BBC iPlayer Scheduled TV News/Weather 4.4% Catch-up viewing accounted for 9,2% of UK consumption in 2011 (BARB), up Entertainment 15.8% News/Weather 24.7% from 7.1% in 2010. Documentaries 19.8% Entertainment 13.6% BBC iPlayer had an average of 1.78m daily users in 2011 (1.39m in 2010). Documentaries 12.2% Drama 18.1% Drama 10.3% Requests for BBC iPlayer peaked at 399,000 at around 10pm each day. Current Affairs 3.8% Hobbies/Leisure 6.3% Current Affairs 10% Hobbies/Leisure 9.2% Soaps 19.2% Soaps 9% Children's TV 4.2% Sport 3.6% Other 2,5% Children's TV 7.1% Sport 2,5% Other 2.9% Two screens are better than one? 2011 saw 'water cooler moments' moving online on a grand scale. Increasingly, Brits are watching TV on one screen, while using a second screen to share or follow views and excitement around that programme with a wider online audience. In fact, over a quarter (26%) of us are self-confessed 'chatterboxers': Definition: chatterboxing (v) Pronunciation: /tfat(a)boksın/ Of under 35s who use social media... Watching a programme on the television (colloquially known as the box") whilst talking to others about that 24% enjoy social media programme online, normally via a social media platform chatter about a live TV programme 19% try to watch Percentage of people chatterboxing important programmes live, to avoid social media spoilers 18 - 24: 46% GG 25 - 34: 43% 19% will avoid all social media sites if they miss a TV programme live 17% can be persuaded 35-44 : 31 % 로 전루 주주 ! to watch a TV programme on catch-up if they see chatterboxing around 45 - 54: 21% GGE 55 - 64: 14% that programme Over 65: 11% GEE What drives chatterboxing? Television programmes which evoke strong personal opinion, and/or already engage the viewer by mechanisms such as voting, are the most likely to drive chatterboxing. The number of tweets sent about a programme, as it is broadcast, is a good indicator of chatterboxing levels: Formula 1 Brazilian Grand Prix 108,842 The X Factor Final 2011- Performances Eurovision Song Contest Question Time 56,377 The Apprentice, The Final 167,874 Rafael Nadal v Novak Djokovic - Wimbledon 2011 Strictly Men's Final 69,601 120,486 Dancing 163,218 294,767 101,303 Sherlock, Series 2, This Is The Reichenbach Justin Bieber Fall (Finale) Come Final The X Factor Final Results 37,032 Jason 2011- Results Manford: Live Take Me 126,834 Out 346,216 The Only Way 140,287 Is Essex, Series 4 Opener Celebrity Big 159,603 Brother: Live 121,373 Tweet figures- Telybug 20112012 TV socialite or anti-social, sneaky peeker? A third (32%) of adults aged under 35 have been to a TV themed party, based around sharing the experience of watching a programme. The three most popular programmes for TV parties in 2011 were The X Factor, the Royal Wedding and Eurovision. While having more mobile screens is making TV more social for some people, it is making others fall into anti-social behaviour. Of adults aged under 35, 28% admit to watching TV on a mobile device at a place or time which they know they shouldn't have. The top places for inappropriate TV watching are: At work When out with friends At the library Statistics source: BW e eenhBoe- vegt Te demg he eddng011 c ndedeg l te d Te Dy leg t lo e Fabek-atoks de Oom- t Co t 20 g- nd TVpog te-Y a heaedg 201 es ndofdey n Please visit tvlicensing.co.uk/telescope2012 to read the full report LLOZ parsa mewatchad TV on a 50% of TV salas in 2011 wt DO %z1 :s9 o IOO %SL :r9-ss OOD OO / 35-44: 32% 25-34: 37% 18-24: 33%