SUPERBOWL XLVII: BATTLE OF THE COMMERCIALS

Presented by:MMediaMiser TURNING NEWS INTO KNOWLEDGE ... ....... SUPERBOWL XLVII: BATTLE OF THE COMMERCIALS WHAT WAS YOUR CITY's FAVOURITE BRAND? The Super Bowl is, well, super popular amongst football fans and advertisers alike. But which brands that advertised during the big game were talked . about the most Twitter? Vancouver 37% 25% 16% Toronto 22% We first checked out brand penetration in Canadian cities, where home-grown BlackBerry made a very strong impression. 18% Budweiser BlackBerry Coke 9% I BlackBerry Mercedes Pepsi New York 14% 13% 11% Next we looked at some cities in the U.S., where Budweiser seemed to Budweiser Pepsi Coke have the upper hand. Chicago 17% 14% Los Angeles 11% 14% 13% 11% Budweiser Pepsi GoDaddy Budweiser Mercedes Pepsi San Francisco Sao Paulo, Brazilı 40% 14% 13% 12% This wasn't far enough for us, though, so we also looked at Brazilian tweets from Sao Paulo. 24% 21% I Coke Pepsi Audi Budweiser BlackBerry Coke - Percentage of Tweets But since it wasn't just North America working itself into a lather over Super Bowl commercials, of course we had to look London, UK 15% 14% t London and Paris: 13% Budweiser Pepsi Çoke Paris, France 24% The Spokesmodel Effect 15% 12% New York 68% 66% 50% 50% 44% Pepsi Mercedes Coke 32% We also looked at the Spokesmodel Effect within Super Bowl advertisements. Budweiser Mercedes GODaddy Budweiser, which (perhaps surprisingly) did not use a spokesmodel, had a relatively even split of male and female tweeters. Los Angeles 75% 65% 53% But Mercedes (which used Kate Upton) and GoDaddy (which used Danica Patrick) did employ spokesmodels, rendering (perhaps unsurprisingly) their tweets more heavily skewed toward the male demographic. 47% 25% 35% Budweiser Godaddy Mercedes - Males - Females *Tweets were collected during the week leading up to the big game, during the Super Bowl itself, and until February 5. © 2013 MedlaMIser Ltd. Presented by:MMediaMiser TURNING NEWS INTO KNOWLEDGE ... ....... SUPERBOWL XLVII: BATTLE OF THE COMMERCIALS WHAT WAS YOUR CITY's FAVOURITE BRAND? The Super Bowl is, well, super popular amongst football fans and advertisers alike. But which brands that advertised during the big game were talked . about the most Twitter? Vancouver 37% 25% 16% Toronto 22% We first checked out brand penetration in Canadian cities, where home-grown BlackBerry made a very strong impression. 18% Budweiser BlackBerry Coke 9% I BlackBerry Mercedes Pepsi New York 14% 13% 11% Next we looked at some cities in the U.S., where Budweiser seemed to Budweiser Pepsi Coke have the upper hand. Chicago 17% 14% Los Angeles 11% 14% 13% 11% Budweiser Pepsi GoDaddy Budweiser Mercedes Pepsi San Francisco Sao Paulo, Brazilı 40% 14% 13% 12% This wasn't far enough for us, though, so we also looked at Brazilian tweets from Sao Paulo. 24% 21% I Coke Pepsi Audi Budweiser BlackBerry Coke - Percentage of Tweets But since it wasn't just North America working itself into a lather over Super Bowl commercials, of course we had to look London, UK 15% 14% t London and Paris: 13% Budweiser Pepsi Çoke Paris, France 24% The Spokesmodel Effect 15% 12% New York 68% 66% 50% 50% 44% Pepsi Mercedes Coke 32% We also looked at the Spokesmodel Effect within Super Bowl advertisements. Budweiser Mercedes GODaddy Budweiser, which (perhaps surprisingly) did not use a spokesmodel, had a relatively even split of male and female tweeters. Los Angeles 75% 65% 53% But Mercedes (which used Kate Upton) and GoDaddy (which used Danica Patrick) did employ spokesmodels, rendering (perhaps unsurprisingly) their tweets more heavily skewed toward the male demographic. 47% 25% 35% Budweiser Godaddy Mercedes - Males - Females *Tweets were collected during the week leading up to the big game, during the Super Bowl itself, and until February 5. © 2013 MedlaMIser Ltd.