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The Royal Wedding Online Discussion

The Royal Wedding ONLINE DISCUSSION ONLINE COVERAGE OF THE ROYAL WEDDING: MARCH - APRIL 2011 Social media Big announcements Search engine visibility O Royal wedding website launches O NBC releases royal wedding app 1 month to go & Richie McCaw rejects invite William will not wear a ring 6 Guest list details emerge O George Michael offers song as wedding gift Sophie Cranston is the dress designer March April Coverage has increased 700% since the beginning of March BREAKDOWN OF ONLINE POSTS The week leading up to 18 April 2011 Youtube Twitter 1% 17% Blogpost Positive Negative 29% Internationally, people excited by the wedding outweigh people annoyed by it 6:1 News 30% Facebook There are currently 9000 posts a day with 1 mention every 10 seconds! 8% Forum 16% MAIN DISCUSSION POINTS and what people are saying. Wedding party • "Predictions: Harry gets drunk and forgets the ring" • "Is Pippa really wearing Dune shoes?" The cake • "Best part of the royal wedding is free cake." • "Really? Fruitcake? Gross" Rings • "No ring for the Prince?!?! What!?" • "I want Kate's ring, I don't care if it's the ring of death" 5% 6% The dress • "Is Sophie Cranston really the designer?" • "I heard Kate helped design the dress!" 12% The honeymoon • "Will it be Jordan?" • "I don't care about the honeymoon... or the wedding" 23% 8% 8% The hair and make-up • "Why is Kate doing her own make up?" . "Suck it up and wear a tiara for the rest of us!" 18% The gifts • "George Michael, stop it. Stop it right now" • "Donations instead of gifts, how lovely!" 20% The guest list • "A homeless girl got invited, how sweet" • "Kayne got an invite, but Obama didn't?" Other main discussion points • "Kate Middleton is the brunette Lauren Conrad" • "Prince William's and Harry's hotness are inversely related" "Go Kate, ditching tradition and arriving in a car instead of a carriage" "I can't avoid being bombarded by Royal Wedding info. I don't care" • "Will and Kate thanks for the bank holiday" Source: Greenlight. Data based on searches for "Royal wedding" and social media mentions of "Royal wedding" The views expressed in the quotes cited in this infographic are sourced directly from publicly available social media content and do not reflect the views of Greenlight greenlight © 2011 Greenlight Marketing Ltd. www.greenlightsearch.com Permission granted to copy, print and distribute in an unmodified form The Royal Wedding ONLINE DISCUSSION ONLINE COVERAGE OF THE ROYAL WEDDING: MARCH - APRIL 2011 Social media Big announcements Search engine visibility O Royal wedding website launches O NBC releases royal wedding app 1 month to go & Richie McCaw rejects invite William will not wear a ring 6 Guest list details emerge O George Michael offers song as wedding gift Sophie Cranston is the dress designer March April Coverage has increased 700% since the beginning of March BREAKDOWN OF ONLINE POSTS The week leading up to 18 April 2011 Youtube Twitter 1% 17% Blogpost Positive Negative 29% Internationally, people excited by the wedding outweigh people annoyed by it 6:1 News 30% Facebook There are currently 9000 posts a day with 1 mention every 10 seconds! 8% Forum 16% MAIN DISCUSSION POINTS and what people are saying. Wedding party • "Predictions: Harry gets drunk and forgets the ring" • "Is Pippa really wearing Dune shoes?" The cake • "Best part of the royal wedding is free cake." • "Really? Fruitcake? Gross" Rings • "No ring for the Prince?!?! What!?" • "I want Kate's ring, I don't care if it's the ring of death" 5% 6% The dress • "Is Sophie Cranston really the designer?" • "I heard Kate helped design the dress!" 12% The honeymoon • "Will it be Jordan?" • "I don't care about the honeymoon... or the wedding" 23% 8% 8% The hair and make-up • "Why is Kate doing her own make up?" . "Suck it up and wear a tiara for the rest of us!" 18% The gifts • "George Michael, stop it. Stop it right now" • "Donations instead of gifts, how lovely!" 20% The guest list • "A homeless girl got invited, how sweet" • "Kayne got an invite, but Obama didn't?" Other main discussion points • "Kate Middleton is the brunette Lauren Conrad" • "Prince William's and Harry's hotness are inversely related" "Go Kate, ditching tradition and arriving in a car instead of a carriage" "I can't avoid being bombarded by Royal Wedding info. I don't care" • "Will and Kate thanks for the bank holiday" Source: Greenlight. Data based on searches for "Royal wedding" and social media mentions of "Royal wedding" The views expressed in the quotes cited in this infographic are sourced directly from publicly available social media content and do not reflect the views of Greenlight greenlight © 2011 Greenlight Marketing Ltd. www.greenlightsearch.com Permission granted to copy, print and distribute in an unmodified form The Royal Wedding ONLINE DISCUSSION ONLINE COVERAGE OF THE ROYAL WEDDING: MARCH - APRIL 2011 Social media Big announcements Search engine visibility O Royal wedding website launches O NBC releases royal wedding app 1 month to go & Richie McCaw rejects invite William will not wear a ring 6 Guest list details emerge O George Michael offers song as wedding gift Sophie Cranston is the dress designer March April Coverage has increased 700% since the beginning of March BREAKDOWN OF ONLINE POSTS The week leading up to 18 April 2011 Youtube Twitter 1% 17% Blogpost Positive Negative 29% Internationally, people excited by the wedding outweigh people annoyed by it 6:1 News 30% Facebook There are currently 9000 posts a day with 1 mention every 10 seconds! 8% Forum 16% MAIN DISCUSSION POINTS and what people are saying. Wedding party • "Predictions: Harry gets drunk and forgets the ring" • "Is Pippa really wearing Dune shoes?" The cake • "Best part of the royal wedding is free cake." • "Really? Fruitcake? Gross" Rings • "No ring for the Prince?!?! What!?" • "I want Kate's ring, I don't care if it's the ring of death" 5% 6% The dress • "Is Sophie Cranston really the designer?" • "I heard Kate helped design the dress!" 12% The honeymoon • "Will it be Jordan?" • "I don't care about the honeymoon... or the wedding" 23% 8% 8% The hair and make-up • "Why is Kate doing her own make up?" . "Suck it up and wear a tiara for the rest of us!" 18% The gifts • "George Michael, stop it. Stop it right now" • "Donations instead of gifts, how lovely!" 20% The guest list • "A homeless girl got invited, how sweet" • "Kayne got an invite, but Obama didn't?" Other main discussion points • "Kate Middleton is the brunette Lauren Conrad" • "Prince William's and Harry's hotness are inversely related" "Go Kate, ditching tradition and arriving in a car instead of a carriage" "I can't avoid being bombarded by Royal Wedding info. I don't care" • "Will and Kate thanks for the bank holiday" Source: Greenlight. Data based on searches for "Royal wedding" and social media mentions of "Royal wedding" The views expressed in the quotes cited in this infographic are sourced directly from publicly available social media content and do not reflect the views of Greenlight greenlight © 2011 Greenlight Marketing Ltd. www.greenlightsearch.com Permission granted to copy, print and distribute in an unmodified form The Royal Wedding ONLINE DISCUSSION ONLINE COVERAGE OF THE ROYAL WEDDING: MARCH - APRIL 2011 Social media Big announcements Search engine visibility O Royal wedding website launches O NBC releases royal wedding app 1 month to go & Richie McCaw rejects invite William will not wear a ring 6 Guest list details emerge O George Michael offers song as wedding gift Sophie Cranston is the dress designer March April Coverage has increased 700% since the beginning of March BREAKDOWN OF ONLINE POSTS The week leading up to 18 April 2011 Youtube Twitter 1% 17% Blogpost Positive Negative 29% Internationally, people excited by the wedding outweigh people annoyed by it 6:1 News 30% Facebook There are currently 9000 posts a day with 1 mention every 10 seconds! 8% Forum 16% MAIN DISCUSSION POINTS and what people are saying. Wedding party • "Predictions: Harry gets drunk and forgets the ring" • "Is Pippa really wearing Dune shoes?" The cake • "Best part of the royal wedding is free cake." • "Really? Fruitcake? Gross" Rings • "No ring for the Prince?!?! What!?" • "I want Kate's ring, I don't care if it's the ring of death" 5% 6% The dress • "Is Sophie Cranston really the designer?" • "I heard Kate helped design the dress!" 12% The honeymoon • "Will it be Jordan?" • "I don't care about the honeymoon... or the wedding" 23% 8% 8% The hair and make-up • "Why is Kate doing her own make up?" . "Suck it up and wear a tiara for the rest of us!" 18% The gifts • "George Michael, stop it. Stop it right now" • "Donations instead of gifts, how lovely!" 20% The guest list • "A homeless girl got invited, how sweet" • "Kayne got an invite, but Obama didn't?" Other main discussion points • "Kate Middleton is the brunette Lauren Conrad" • "Prince William's and Harry's hotness are inversely related" "Go Kate, ditching tradition and arriving in a car instead of a carriage" "I can't avoid being bombarded by Royal Wedding info. I don't care" • "Will and Kate thanks for the bank holiday" Source: Greenlight. Data based on searches for "Royal wedding" and social media mentions of "Royal wedding" The views expressed in the quotes cited in this infographic are sourced directly from publicly available social media content and do not reflect the views of Greenlight greenlight © 2011 Greenlight Marketing Ltd. www.greenlightsearch.com Permission granted to copy, print and distribute in an unmodified form

The Royal Wedding Online Discussion

shared by amie on May 02
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The months, weeks, and days leading up to the royal wedding were exciting and everyone seemed to be a buzz. The media was a frenzy trying to figure out who designed the dress, what famous celebrities...

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